Beyond Corporate’s Post

Check out my blog below for tips on how to avoid misleading customers this black friday 🛍️🛍️ #blackfriday #asa #advertisinglaw #commercial #beyondcorporate

It’s that time of year when retailers and consumers alike are facing the onslaught of discounts, deals, and sales that come with Black Friday. At the same time, as small business owners, we're forced to think about our own sales and offerings. Do you plan on participating in Black Friday this year? Are you fully against the day and what it tends to stand for? Or are you somewhere in the middle, trying to participate in the holiday with less pressure and stress? In this blog post, I share a comprehensive overview of Black Friday, covering topics like: → Its history → What it takes to create an offer that's effective → Potential challenges with Black Friday deals → How to set goals related to Black Friday as a small business owner And more. Dive in here and then let me know your thoughts in the comments! https://lnkd.in/gw6U-SdH #BlackFriday #AntiBlackFriday #MarketingConsultant #SmallBusinessOwners

It’s surprising how Black Friday deals still carry such a strong cultural presence, despite many offers advertising discounts ranging from 0% to 90% but without any actual price reductions. It raises the question: why does this culture persist? Marketers are quick to celebrate when they get clicks, but customers often find that the prices in their cart remain the same, even after seeing big discount percentages. One might assume that as the discount percentage increases, the advertising rates would decrease accordingly. However, the reality is that the ad costs often rise with the discounted price tags. This makes you wonder: how fair is it for all those “discount percentages” to simply be used to boost marketing budgets, instead of offering true value to customers? Just a thought. #DigitalMarketing #Advertising #BlackFriday

Black Friday is here, and the deals are bigger than ever! Whether you're shopping for holiday gifts or treating yourself, today’s the perfect day to snag those discounts. Contact us today to see how we can get you a deal on advertising for YOUR business! #BlackFriday #FalconiteMarketing #DigitalMarketing

Is your brand geared up for this year's Black Friday? Here are three must-haves for your marketing strategy to break through to the right buyers. Learn how we can build your optimal holiday marketing strategy: https://ow.ly/XxtE50U0EYf #blackfriday #marketingtips #marketingstrategy

🚨 With Black Friday kicking off tomorrow, let’s talk marketing fails! 🚨 Ever been let down by overhyped Black Friday deals? You’re not alone. 😬 Over the years, some retailers have made big promises with flashy campaigns, only to fall flat and disappoint customers. We’ve pulled together some of the biggest Black Friday marketing missteps in our latest blog—check it out before the sales start! 👇 Check it out here https://loom.ly/yIRmdQI #BlackFridayFails #MarketingBlunders #RetailDisaster #UKBlackFriday #MarketingMistakes #ConsumerWoes #ShoppingFail #BlackFriday2024 #ThisIsGoho #EventsAgency #MarketingAgency

Just one of the triple figure articles now appearing in national press. If it's happening in the consumer world, I'm all over it. More info over on the blog! https://lnkd.in/dNXu8QQw #consumer #consumerexpert #media #press #customerservice #personalfinance #workwithme

As we're coming up to Black Friday and the holiday season general, we're asking what exactly does Black Friday mean for brands and advertisers in today's world? Do consumers still see it the same way today as they did ten years ago? Lastly, from a client perspective, what does it mean for them in terms of our media patterns, how we look at channel testing, creative, and more. All that will be covered in the full episode, but for now, here's a snippet from London Board Director Dave Jones on what he thinks to Black Friday in 2024. #blackfriday #cybermonday #xmas #holidayseason #deals #holidayadvertising #media #mediaagency #advertising #consumertrends

Black Friday’s relevance is at risk. As Ben Shaw, CSO at MullenLowe, says "The reality is that people are getting more of an understanding that Black Friday is a marketing event rather than a consumer event. But in the wake of this, more beauty brands have been tapping into new alternative 'Friday' marketing events to "cut through the noise" of Black Friday." 📎 Link for the full article in the comments

Check out these 10 real examples of Black Friday campaigns from European brands that achieved results; use their experience to level up your campaigns this year! https://lnkd.in/g_CqrhFf