Was such an illuminating experience to attend ISPO with our NORTHFINDER a.s. team!
What were my ISPO's key takeaways?
The sportswear industry is undergoing a major transition thanks to regulatory, social and technological changes, however, a few major mega trends arise:
0️⃣ Sustainability
CSR and environmental responsibility have been central to the entire ISPO experience. From fiber manufacturers to clothing brands, every industry player is actively working to reduce their environmental impact, integrating recyclable materials and sustainable production practices into their value chains. Today, a commitment to sustainability is no longer just a marketing buzzword — it's a critical requirement for staying relevant to consumers.
1️⃣ Clarity
In a world overwhelmed with information, vague advertising claims, and insufficient responsibility towards the environment and future generations, clarity is what consumers truly seek across the entire value chain. To strengthen brand preference, companies must demonstrate their commitment to the promises they make — not just through flashy ads and updated labels, but through tangible actions that back up their claims.
2️⃣ Unlocking full power of innovation
With numerous technological breakthroughs at our disposal, manufacturers and advertisers are leveraging AI and deep data to reduce costs and enhance efficiency. At the same time, these tools have the power to transform the customer journey, creating a brand experience that consumers will want to revisit. Viewing innovation solely as a cost-cutting driver carries the risk of alienating your audience, while using technology to streamline and simplify the shopping experience can strengthen brand loyalty and boost conversion rates.
3️⃣ Being human
Online retail has provided brands with faster, more targeted access to a larger customer base, often overshadowing the importance of a tangible, real-world brand experience. Today, consumers are increasingly drawn to brands that demonstrate an inclusive, caring approach toward the communities they serve. Being of service has become a key factor in engaging and retaining customers. By involving consumers in efforts to preserve both the environment and individual well-being, brands can leverage resale, repair, and educational initiatives to transform the customer experience into a meaningful contribution — moving beyond a simple click-and-buy transaction.
I’m thrilled that these trends align with the core values of NORTHFINDER a.s., and I’m excited to take our brand experience to new heights with these inspiring changes. 💡 🤩
Our design and marketing team from NORTHFINDER a.s. had the incredible opportunity to attend ISPO Munich 2024 – and it was absolutely amazing! 🚀✨
Under the inspiring slogan “LOVE EVERY CONTACT”, we explored the latest trends, groundbreaking innovations, and gained invaluable inspiration from the pioneers of the sports industry. The festival atmosphere, brilliant ideas, and vibrant energy of the community truly recharged us for future challenges! 🔥
Teamwork, smiles, and enthusiasm were everywhere. Moments like these always remind us why we love what we do. 💡💪 We can’t wait to transform these experiences and insights into new collections that will bring something extraordinary to our customers. 🌍
A big thank you to ISPO for providing such an inspiring space and the opportunity to be part of this exceptional community. We look forward to more connections and collaborations in the future! ❤️
#northfinder #ispo2024 #LoveEveryContact #teamspirit #innovation #sportsindustry #outdoor
MAKE THE TRADESHOWS GREAT AGAIN !