This week, our team at Staffbase will hold our annual North American / International Voices conference (https://lnkd.in/esiH2Qrw). Two weeks ago, I returned from Berlin, where we did the same with our German speaking audience. Both events got oversubscribed. Whilst Berlin was an in-person conference, we made the decision to host the English speaking one virtually, to allow communicators and those who care about communications, to attend from wherever they are. We will have audience joining from all parts of the world. This is super exciting! Apart from having lined up amazing speakers, including one of my favourite business book authors, Adam Grant, I feel that the numbers of registrations, that far exceeded our original plan, tell even a bigger story. As a former consultant at Accenture, I was fortunate to see change programmes delivered from the first intent all the way to implementation and measurable business outcomes. Accenture is great at this! We always knew and appreciated the value of behavioural change management, which we nowadays talk about as an organisational change management, business transformation, or many other terms you surely hear in various business meetings. To do this well, our programmes would have always come with a strong foundation and a well thought out communication strategy. But why do it at only a project level? Why wouldn’t we be thinking about the right comms, at the right time, to the right audience, all the time? There is surely more we can do! It’s apparently many of us out there who care about this and who have been thinking that way all along. At Staffbase we are here to partner with this community to help elevate communications as a strategic business function strongly aligned to business goals. After all, according to Gallagher’s State of the sector 2023/2024, the biggest increase in the communication professionals’ priorities was the need of strategic alignment of their function to their business, by a whopping 9% increase year-on-year. Let’s discuss how we can deliver this ambition this week. I look forward to seeing you at Voices!
It's wonderful to hear about the enthusiasm for the conference. The significant interest in strategic alignment of communications with business goals is particularly noteworthy. What key takeaways do you hope attendees will leave with from the event?
Looking forward to it! 🚀
I help executives transform their communication with storytelling, content and technology | Head of Content @ Staffbase | Podcast Host 🎙️
7moCrazy stat regarding strategic alignment. 9% is a massive increase in such a short period of time.