PRINZ - Public Relations Institute of New Zealand

It's time for us at HQ to sign off and wish you all a very Merry Christmas! Today is our last day in the office for 2024 but we will be back on the 7th of January 2025. We are looking forward to another packed year of CPD courses and events, especially the 2025 PRINZ Awards. 😉 Happy holidays everyone, see you next year! ✨

Next year, PRINZ are bringing two immersive sessions with Catherine Arrow directly to Northland for some in-person learning! In the morning, AI in PR — From Next to Now will guide practitioners through the practical integration of artificial intelligence into public relations and leadership communication. This course examines how AI is transforming every aspect of our work, from consultation and engagement to measurement and evaluation, risk and issues management to crisis preparedness — and beyond. For more info, visit https://lnkd.in/gB_JCYV8 In the afternoon, Rethinking Reputation addresses the complex challenges posed by artificial intelligence, the changing fabric of our social norms and the growing risks of misinformation, disinformation, and malinformation. This session is crafted specifically for senior leaders in public relations, communication, business and the public sector. For more information, visit https://lnkd.in/gErNXCWR

In this interactive online workshop, you'll cover the principles for preparing great media releases, communications materials, and general business content. Our resident editing expert, Julie Shannon, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. This course is a great way to refine your writing style and develop a concise, authentic voice. To grab your tickets, visit https://lnkd.in/g2t5duvh

A great presentation or pitch can sell an idea, seal a deal, and secure the support of key stakeholders. This workshop, led by Cameron Pegg, will empower you to create presentations that command attention and invite audience buy-in. Utilising storytelling techniques and a proven planning framework, this course provides the tools to ensure your next presentation stands out from the crowd. Armed with a better understanding of timing and rhythm, visual design, and narrative structure, you will exceed your audience’s expectations, and win in the marketplace of ideas. To grab your tickets, visit https://lnkd.in/gaGfA8uy

Public service not awash with "spin doctors" after all - The Public Service Commission has just released its latest workforce data that tracks full time equivalent (FTE) numbers in the public service by occupation. https://shorturl.at/euXhL The headline number indicates that the public service workforce increased by 421 FTE or 0.7 per cent, between 2023 and 2024.  Some occupations were up (contact centre workers) and some down (clerical and administrative staff). Interestingly, and despite the claims from some politicians, commentators and journalists that the public service is awash with ‘spin doctors’, the PSC’s data shows there were only 488.4 FTEs counted in the communications occupation across all public service departments and departmental agencies as at March 2024. In fact so small a number they form part of the "other" grouping of occupations listed. Communications staff support and service 41 public service departments and around 200 public sector agencies.  By September this year,  those 488.4 FTEs had dropped to 446.6. The Workforce Data document states: “Communications staff play an important part in building an understanding of the work of the Public Service and Government. They help provide the public and media with information that is of importance to New Zealanders, and which can often involve complex issues, new policies and the availability of services or assistance.”    Not a spin doctor in sight! Maybe our profession is useful after all.  

For public relations and communications professionals, AI presents us with technological marvels on the one hand and ethical minefields on the other. We’re the reputation lifeguards in this wild AI ocean, helping our organisations navigate safely through these uncharted waters – and you need to know what that entails. Join Catherine Arrow for this packed morning session where you'll learn to chart a course through these turbulent AI times. It's a ‘must do’ for practitioners at any stage of their career! To learn more information and to grab your tickets, visit https://lnkd.in/gDM8JHKd

In exactly one month, the entries for the 2025 PRINZ Awards open! 🏆 You can find a range of resources to aid your submissions on the PRINZ website. Read general information on categories and judging here: https://lnkd.in/gAq8ntN The 5 instalments of the Gold Award webinar series can be found under Webinars here: https://lnkd.in/gKMWXYnG You can find the past and current Award Case Studies booklets here: https://lnkd.in/gErBFrm If you have any questions regarding the 2025 PRINZ Awards, you can contact us at office@prinz.org.nz Are you interested in sponsoring a PRINZ Award category? You can find our Sponsorship Prospectus here: https://lnkd.in/gAq8ntN

PRINZ are proud to bring you a whole new calendar year of CPD courses in 2025! Check out what we have coming up in January and February... PR Horizons The New Year is knocking at the door – and with it comes a whirlwind of change in public relations and communications. This January, join us for PR Horizons from PR Knowledge Hub – your essential guide to staying afloat in the year ahead. Ethics, Risk & Reputation For public relations and communication professionals, AI presents us with technological marvels on the one hand and ethical minefields on the other. This session is a ‘must do’ for practitioners at any stage of their career so join us and chart a course through these turbulent AI times! Developing Persuasive Presentations A great presentation or pitch can sell an idea, seal a deal, and secure the support of key stakeholders. This workshop, led by Cameron Pegg, will empower you to create presentations that command attention and invite audience buy-in. Telling Our Stories Well In this interactive online workshop, we cover the principles for preparing great media releases, communications materials, and general business content. Our resident editing expert, Julie Shannon, will teach you how to craft engaging stories and convey these in a clear and convincing tone. Northland Professional Development Day PRINZ are bringing two sessions led by Catherine Arrow directly to Northland for some in-person learning! In the morning, you'll learn how to practically integrate AI into public relations. The afternoon course addresses the complex challenges posed by artificial intelligence and the growing risks of misinformation. AI-Infused Community Engagement for Lasting Impact Get ahead and join us for our tailor-made webinar series with Lindsey Brittain where we delve into the realm of AI to elevate your community engagement practices and equip you with your own Community Engagement Toolkit. View all courses and events here: https://lnkd.in/gJnshSy

Introducing the first course coming up in the new year! This January, join us for PR Horizons with Catherine Arrow from PR Knowledge Hub – your essential guide to staying afloat in the year ahead. We’ll look at what’s on the 2025 global – and national – risk radar, explore who’s shaking up the world of artificial intelligence and what it means for practice plus ways to be ready for the next wave of misinformation hitting our shores. Leap into 2025 with ideas buzzing, strategies sharpened and put yourself ahead of the game with our summer boost for your brain. You can grab your tickets here: https://lnkd.in/gB86XUgN

This Thursday, Acumen will be joining us for the final instalment of our Gold Award Webinar series. At the 2024 PRINZ Awards Gala Dinner, Acumen took away two Gold Awards in the Experiential and Activation category. In this webinar, Alysha MacLean and Jamie Foote will share valuable insights about their respective campaigns and how they went about the submission process to make sure their hard work and outreach was recognised. RSVP here: https://lnkd.in/gpz3myAG