Cyabra’s Post

Caught this documentary last night and honestly cannot recommend it enough! Candid, funny, relatable, lightheartedly dystopic, perspective framing, 10/10 👌🏼 The short film outlines our collective consumption addiction, how we got here and where it’s taking us not just environmentally but socially, here’s why I was such a fan: 📺 Links prehistoric evolution to modern day minds, and how marketing is capitalising on the vulnerability of human nature 📺 Lessons in marketing from many angles - fake ads throughout, parody sustainability promotion and taps into contrast comms techniques that distract and overelevate from both sides of the coin 📺 Transparent conversations about Patagonia’s design process and brand philosophy, how they got to where they are and why their framework works (it’s a Patagonia film) 📺 It demonstrates best use (IMO) of narratives around communicating sustainability Would love to hear what others think of it! #sustainabilitydocumentary #overconsumption #marketing

We lawyers need strong comm skills. Protecting a client's brand is often as important as handling their matter. Talk with your client about how the case may lead to media coverage, social media posts, Reddit posts, and anything that can blowback, stain, or damage the client's brand to ensure the actions you're taking don't create a costly sideshow.

This year's #constructionsafetyweek theme -- Value Every Voice -- was interesting to me. At first glance you might wonder what that has to do with safety. But the more I thought about it, the more I understand. Workplace safety requires everyone to be an active participant. And when everyone's voice is heard, respected, and acknowledged, it builds a foundation of trust and teamwork. The more inclined everyone is to give suggestions or ask "why" the more likely a toolbox talk or stand down will go from routine to enlightening.

A case of, 'Our name is Disney and we approve of this message!' Disney releases campaign style video framing activist investors as "Disruptive and Destructive". I like their style! #disney #campaign #video #investments #activistinvestors #stocks #entertainmentindustry

In today’s digital world, #misinformation can spread like wildfire, tarnishing corporate reputations and instigating crisis. DDC VP of Digital and Paid Media Operations Lucy Pieper shares how—in today’s world, where activism is pervasive and stakeholders have greater power than ever before—our #AI-powered platform helps clients understand how misinformation is influencing their stakeholders—and what they can do about it. https://bit.ly/4bsPlWy

Read our latest article on the resurgence of shareholder activism and why strong media relations are crucial for your business. ✏ Serge Vallières, PRP #corporatecommunications #mediarelations

Fighting misinformation can be infuriating, not to mention difficult, but there are ways to do it effectively and here are some tips from Spin Sucks.

Inauthentic communications leads to speculation. Transparency squashes it. Crisis comms expert Andy Groundwater argues that trust is the most important currency a brand has. https://hubs.li/Q02pCdDb0 #crisismanagement #brandprotection #royalfamily #crisiscommunication

Hey marketers, agency planners and brand strategists. You can put away your deck on brand purpose. Because a few weeks ago Patagonia launched *the* definitive piece of brand purpose communications. I doubt many people will watch the whole thing (it's 45mins...), or that it will sell enough to cover its costs. And that's ok. Because the point of brand purpose isn't to sell, it's to do the right thing. And I think I can count on one hand (maybe one finger...) all the companies in the world who genuinely prioritise 'the right thing' (ie. purpose) over making money (profit). For every other marketer, your job is to grow the business. So unless you have the backing of the business to create 45mins of high quality content that airs all your dirty laundry and dissuades people from buying your products for the good of the planet, put your brand purpose deck away and get back to figuring out how to get people buying, subscribing, using or visiting. #BrandPurpose #BrandBuilding https://lnkd.in/ePrjbuCx

Safety training and the broader protocols to protect journalists have undergone a complete transformation because of a shift in how many newsrooms think about and manage risk. The concept of safety training first emerged to support journalists working in active conflict zones, with a focus on those facing the threat of kidnapping. Today many safety courses are intended to help journalists manage a level of ambient risk — both physical and online. #journalism https://lnkd.in/gGniVnr3