Valuable friction isn't a roadblock—it's a catalyst for excellence in communications. Gini Dietrich has why slowing down can speed up your success https://lnkd.in/gPwn7U5G #PESOModel #PublicRelations #PR #Communications
Spin Sucks
Public Relations and Communications Services
Chicago, IL 3,044 followers
Professional Development for PR and Marketing Pros
About us
You aren't the average communications pro. That's why you're here. You're driven, forward-thinking, success-focused, and you know communications can and should show real ROI. You just need the tools to develop and implement an integrated PESO model communications plan, drive, nurture, and convert leads, and use PR metrics to show real results. We are here to provide the tools, education, and resources you need to do just that. Welcome to Spin Sucks.
- Website
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http://spinsucks.com/
External link for Spin Sucks
- Industry
- Public Relations and Communications Services
- Company size
- 11-50 employees
- Headquarters
- Chicago, IL
- Type
- Privately Held
- Founded
- 2005
- Specialties
- executive support, crisis communication, public relations, communications, marketing, PESO model, media relations, social media, professional development, content marketing, marketing communications, and social media marketing
Locations
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Primary
Get directions
Arment Dietrich, Inc.
P.O. Box 13013
Chicago, IL 60613, US
Employees at Spin Sucks
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Meg Crumbine
I help Female Founders and Entrepreneurs Get Faster Growth | Early Stage + Startup Mentor | Positioning + Messaging GOAT | Business Coach | Pitch…
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Gini Dietrich
CEO at Arment Dietrich | Founder of Spin Sucks | Creator of the PESO Model©
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BLUE SHIELD
Chief Executive Officer at Spin Sucks
Updates
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What's next for the PR industry in 2025? @DustinSiggins shares 5 PR predictions - from bigger budgets to strategic newsjacking by corporations. https://lnkd.in/gGTnqY9D
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In an age where artificial intelligence offers speed and convenience at every turn, we risk losing one of the most powerful drivers of innovation: friction. Gini Dietrich explores the idea of valuable friction and shares how to implement it in 2025. https://lnkd.in/gkKUM6vH
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Success in the evolving media landscape requires several key adaptations. Gini Dietrich spells them out on Spin Sucks. https://lnkd.in/gkmhtjb3
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Using AI in your content creation? Great! But don't let it eliminate valuable friction points. Gini Dietrich describes how to use AI to enhance human creativity, not replace it https://lnkd.in/gPwn7U5G #PESOModel #PublicRelations #PR #Communications
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Gini Dietrich predicts 2025 will be the year that we lean into adaptive content. Check out what fellow marketers and communicators see on the horizon. https://lnkd.in/gDnXq2xQ
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Meg Crumbine says online membership communities build trust, loyalty, and a steady drumbeat of brand advocacy. Discover how this channel can elevate your PR strategy. https://lnkd.in/gF_p69vA
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What's next for marketing and comms in 2025? Frank Strong posed this question to 40+ industry pros, including Gini Dietrich, and shares the insights! https://lnkd.in/gDnXq2xQ
Machina or ex-machina: ~40 marketing and comms predictions for 2025 - Sword and the Script
https://www.swordandthescript.com
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Gini Dietrich will help you transform your PR measurement strategy in 90 days by aligning metrics with business outcomes, engaging leadership, and predicting trends to drive growth. https://spinsucks.com/slug
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Earned media in 2025: Not just about news releases anymore. Gini Dietrich shows how AI, blockchain verification, and fragmented audiences are transforming media relations. Learn what's next: https://lnkd.in/gkHAtmGJ
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