What if you could quantify the value of Brand Perceptions? At CRC Insights, we recently worked with a financial services client to link survey data on Brand Perceptions with internal behavioral data. The results were eye-opening: Highly engaged customers were 4x more profitable. Less engaged customers were 3x more likely to leave. Brand Perceptions became a proven driver of profitability, not just a “nice-to-have.” This integration allowed us to identify key drivers of engagement, like branch wait times and digital uptime, turning abstract perceptions into actionable business strategies. When perceptual data meets behavioral insights, the possibilities are exponential. Learn more about how we help companies bridge these gaps at CRC Insights (www.crcinsights.com) or connect on LinkedIn. What are your thoughts on linking these two critical data streams? Let’s discuss!
Craig Camelio’s Post
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