A new year marks a time for fresh beginnings and boundless possibilities. We hope this year brings growth, success, and fulfillment for our clients and their loved ones.
FACTS International Ghana Limited
Market Research
FACTS, A predictable quality! Market Research and insights company.
About us
As a specialized data collection institute, we have developed a strong focus on Africa. With extensive coverage across the continent, FACTS boasts a wealth of experience and in-depth knowledge, ensuring the delivery of high-quality and cost-effective information. Our expertise extends beyond data collection. FACTS trains, conducts, and inspects data collection operations throughout Africa, adhering to rigorous internal quality control guidelines. This comprehensive approach guarantees the accuracy and reliability of the information we provide to our esteemed clientele.
- Website
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http://facts-int.com/
External link for FACTS International Ghana Limited
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- Ghana
- Type
- Privately Held
- Founded
- 2010
- Specialties
- marketresearch, data, consumerinsights, consumerbehaviour, and researchafrica
Locations
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Primary
Get directions
Feo Eyeo Close (Behind TV Africa), Awodome Estate
B816/10
Ghana, GH
Employees at FACTS International Ghana Limited
Updates
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Surveys are getting shorter. In 2012, the average survey had 12 questions; by 2023, that’s dropped to 11. This isn’t just a trend—it’s a signal that attention spans are shrinking and clarity is more important than ever. Here are 4 ways to make your survey questions more effective: 1️⃣ Keep it Focused Ask yourself: What’s essential? Every question should align with your survey’s goal. If it doesn’t provide actionable insights, cut it out. 2️⃣ Avoid Overloading the Respondent Double-barreled or overly complex questions confuse participants and lead to unreliable responses. For example, instead of asking “Do you find our app intuitive and reliable?” split it into two clear questions. 3️⃣ Use Simple, Direct Language Complicated words or jargon can alienate respondents. A well-phrased, straightforward question improves clarity and ensures you gather accurate data. 4️⃣ Pilot and Refine Before sending your survey out, test it. Gather feedback on question flow, length, and clarity. A 5-minute review can save hours of analyzing subpar data. Remember, in a world of shrinking surveys, quality beats quantity. Keep it concise, clear, and purposeful to get the best insights. How do you ensure your surveys hit the mark? Share your tips in the comments!
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Mystery shopping is more than just evaluating customer service—it’s a strategic tool that can uncover hidden opportunities for growth. From spotting gaps in your customer journey to benchmarking against competitors, it offers insights that can transform your business. Curious about how it works? Check out our article to discover four unexpected benefits of mystery shopping: https://lnkd.in/d6sju47n
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