Dear Aspiring Producers, Filmmakers, Writers, Assistants, Execs,
We’ve finally reached the premiere of WINNER, showing in 10 theaters and available digitally across the country. I couldn’t be more excited for everyone who has championed Reality, her family, and this film. While I may be addressing those who have long endured the film industry’s challenges, I want to share the part I know of the 'Cinderella' story behind this journey—because while it may seem like a miraculous transformation, it’s a mix of grit and favor. You see the reviews, the press, the social media buzz, but what you don’t see are the countless hours of hard work, the setbacks, and the persistence it took to get here. Yet, like Cinderella’s magical transformation, this process has also been touched by moments of fortune and fairy godmothers. So as you embark on your own creative paths, let me offer a glimpse behind the scenes—the grit, the magic, and the favor.
So first, here's a timeline. This movie was brought to me by producer Amanda P Phillips in September of 2018. I was an Agent at the time at United Talent Agency, having been given a shot by caring former bosses who believed in my potential. Despite resistance in my department to get involved with a producer with an article optioned rather than a script, I took a risk and made it my baby. Over the next several years, we went through the complex process of packaging, financing, and production. It finally made its way to the Sundance Institute Film Festival in 2023, and now, in September 2024, it's being released. That’s six years since it was first introduced to me, or seven if you count the time since the article that inspired it was published. To put that in perspective, in that time, a child could be born, learn to walk, talk, read, and do math. In the world of Independent Film, this timeline is incredibly fast, especially with the pandemic thrown into the middle of it all. There’s no doubt that magic played a role in bringing this movie to life, and we were incredibly fortunate in many ways.
However, there were key elements that kept that magic going, and I encourage you to consider these as you reflect on your own work. This movie happened because it was a compelling true story with a strong script, led by an experienced writer/director with recent Emmy recognition and momentum. It had highly skilled independent producers and was backed by high-net-worth individuals who believed in its intrinsic value despite risky financial prospects. It also had a lead actor fresh off starring in an Oscar-winning film during the year it was shot. But even with all that favor, the roadblocks were endless—competing projects, conflicting actor schedules, financiers pulling out—and that’s just the beginning.
So as you visualize your dreams of "making it" in Entertainment, keep in mind that this journey was a true blend of grit, perseverance but importantly a considerable amount of fortune not many projects can have.
'Winner' is "an eye-opening portrait of an accidental anarchist." Watch the trailer and see it in select theaters and on Apple TV, Prime Video, and more on September 13.