CBRE Asia Pacific’s Post

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During shoulder seasons and periods of economic uncertainty, loyalty programs have proven to be a key contributor to occupancy growth for major #hotel brands. CBRE Hotels analysed five major global public hotel companies’ loyalty programs in order to gain critical insights on the growth of this market, and distill key learnings for hotel companies looking to implement the same in this region. Read our full report here: https://cbre.co/3xZrbVK

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