Business Villages’ Post

We are excited to share key insights on the integration of thought leadership and sales strategies within B2B marketing teams. - 59% of companies regularly integrate research into their thought leadership initiatives. - 56% of firms leverage thought leadership to enhance business prospects and influence purchasing choices. - Companies utilizing thought leadership in their sales approach were 4 times more likely to achieve commercial. Discover more about the essential influence of thought leadership in the B2 here: https://okt.to/ZDAEOY

🌍 The Art of Closing Deals Across Cultures: A Journey Through Tradition and Trust 🤝✨ In the intricate world of international business, how and where deals are closed can be just as important as the negotiation itself. Understanding these subtle cultural differences is often the key to success. Let’s explore how business leaders around the globe bring deals to life: 🍽️ China: Deals are often sealed over shared meals, where building trust and personal relationships is essential. 🥂 South Korea: Toasts in informal settings break down formalities, helping build mutual trust. 🧘♂️ Japan: Patience and precision define negotiations, with a focus on long-term relationships. ☕ Middle East: Deals are made over coffee, where personal connections take precedence. 💼 USA: Efficiency and direct communication drive business forward, often leading to quick decisions. No matter the country or culture, the success of any deal is often rooted in the strength of the personal relationship behind it. This is why platforms that allow you to forge genuine connections are invaluable in today’s global business landscape. At the Leaders of Trade Conference & Tradeshow 2024, you’ll have the chance to foster relationships that transcend borders. Join 400+ global retail leaders in Zagreb on November 19th and connect through meaningful conversations, meals, and networking. 🎟️ Secure your spot: www.leadersoftrade.com #GlobalBusiness #Networking #LeadersOfTrade #CrossCulturalDeals #RelationshipBuilding

Explore our latest research report – Thought Leadership: A Brand-Building Manifesto. It’s a deep-dive into the state of B2B thought leadership, and what it ✨actually✨ means to be a thought leader in 2024. Be more than just another voice in the crowd. DL the report here: https://lnkd.in/eRGXGd7n 👀

Join this Mastercard webinar to learn about the research findings and recommendations, so your organization can become a Loyalty Leader. We’ll discuss these research findings and more:

In case you missed this news! We’ve unveiled crucial insights on the powerful synergy between B2B marketing teams and sales through thought leadership. - A remarkable 59% of companies consistently leverage research within their thought leadership strategies. - 56% harness thought leadership to drive business opportunities and influence purchasing choices. - Organizations utilizing thought leadership in their sales processes are four times more likely to achieve commercial success of thought leadership in B2B by reading more here: https://okt.to/waiQAO

We are excited to share groundbreaking insights into the synergy between B2B marketing teams and sales through thought leadership. - A remarkable 59% of firms consistently integrate research into their thought leadership initiatives. - About 56% of organizations leverage thought leadership to enhance business opportunities and influence purchasing decisions. - Companies utilizing thought leadership in their sales strategies are 4x more likely to achieve commercial success. Discover the vital impact of thought leadership in the B2B landscape by reading more here: https://okt.to/f3g6SF

The power of thought leadership. 💡 Discover how foreseeing trends and shaping industry conversations can build trust, differentiate your brand, and drive growth. Our new blog explores why thought leadership is essential for B2B and B2G organizations, offering insights on integrating it into your marketing strategy to position your company as a leading authority. 📖 Read more: https://lnkd.in/eD55ayGv

Explore our latest blog for an insightful take on thought leadership!

Today I’m in sunny Reading (yes it is actually sunny!) for the B2B Expo, and I’m here supporting Help to Grow: Management - University of Winchester Business School! Having LOADS of great conversations with SME leaders about how this course can help their growth journey. We might end up filling the December course just from today… so if you’re interested in signing up, don’t delay!! DM me! #BusinessExpo #SMEgrowth #ReadingBusiness

The Final Countdown to Chicago’s Procurement Event of the Year!  In just a few days, Rob Gardner and Martijn Smit will represent ITAA at the IT Procurement and Sourcing Summit USA, happening December 8–10 at the Radisson BLU Aqua Hotel in Chicago.    What makes this event unmissable?  Rob and Martijn are not just attending—they’re actively shaping the conversations that matter most in procurement and IT strategy.   🎯 What to Watch For:  ✨Rob Gardner will once again be sharing his expertise as a speaker, offering invaluable insights drawn from over 15 years of procurement leadership. In addition, he is stepping up as a World Café workshop host, engaging attendees in collaborative discussions, and serving as an Event Moderator on Day 2, steering the dialogue toward actionable outcomes. ✨ Martijn Smit, ITAA’s dynamic CRO, will lead ITAA’s presence at the event, engaging attendees as the face of our brand in the exhibition area. With extensive expertise in Oracle licensing, strategic marketing, and problem-solving leadership, Martijn will connect with industry leaders, foster partnerships, and share insights into ITAA’s innovative approach to delivering value-driven results.    Together, they’re ready to showcase ITAA’s approach to driving innovation, fostering supplier relationships, and delivering measurable value in procurement and beyond. 🌟 Why Attend? • Gain insider knowledge from global experts. • Participate in interactive sessions designed to address your toughest procurement challenges. • Build valuable connections with peers and industry leaders. 📅 Mark your calendar and join us in shaping the future of IT procurement.   🔗 Learn more and register: BOOK WITH CONFIDENCE | IT Procurement & Sourcing Summit USA. https://lnkd.in/e9ykFCBN Let us know if you’ll be attending and register your free ticket with us—we’d love to connect! https://lnkd.in/eBu9GeUd #ProcurementLeadership #ITAA #SourcingUSA #transformation #ProcurementTransformation #itaa #Procurement #itprocurement #itprocurementUSA #itprocurementsummit #ProcurementExcellence #softwarelicensing #softwarecompliance