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Jenny Lindsay will be hosting a panel with Mondelēz International, Scholl's Wellness Company, and Reckitt at IIEX Europe. The panel will dive into "The Journey to Consumer Empathy," sharing strategies for achieving deeper consumer understanding from our collective wealth of experience across various brands, sectors, and organizational types. Join us for an enlightening discussion! See you there! #IIEXEurope #ConsumerEmpathy #ConsumerUnderstanding #ConsumerBehavior Greenbook

Jenny Lindsay will be hosting a panel with Mondelēz International, Scholl's Wellness Company, and Reckitt at IIEX Europe. The panel will dive into "The Journey to Consumer Empathy," sharing strategies for achieving deeper consumer understanding from our collective wealth of experience across various brands, sectors, and organizational types. Join us for an enlightening discussion! See you there! #IIEXEurope #ConsumerEmpathy #ConsumerUnderstanding #ConsumerBehavior Greenbook

Jenny Lindsay will be hosting a panel with Mondelēz International, Scholl's Wellness Company, and Reckitt at IIEX Europe. The panel will dive into "The Journey to Consumer Empathy," sharing strategies for achieving deeper consumer understanding from our collective wealth of experience across various brands, sectors, and organizational types. Join us for an enlightening discussion! See you there! #IIEXEurope #ConsumerEmpathy #ConsumerUnderstanding #ConsumerBehavior Greenbook

Jenny Lindsay will be hosting a panel with Mondelēz International, Scholl's Wellness Company, and Reckitt at IIEX Europe. The panel will dive into "The Journey to Consumer Empathy," sharing strategies for achieving deeper consumer understanding from our collective wealth of experience across various brands, sectors, and organizational types. Join us for an enlightening discussion! See you there! #IIEXEurope #ConsumerEmpathy #ConsumerUnderstanding #ConsumerBehavior Greenbook

TODAY!!! Jenny Lindsay will be hosting a panel with Mondelēz International, Scholl's Wellness Company, and Reckitt at IIEX Europe. The panel will dive into "The Journey to Consumer Empathy," sharing strategies for achieving deeper consumer understanding from our collective wealth of experience across various brands, sectors, and organizational types. Join us for an enlightening discussion! See you there! #IIEXEurope #ConsumerEmpathy #ConsumerUnderstanding #ConsumerBehavior Greenbook

Next Week is #NationalInclusionWeek and Unstereotype Alliance have published "The Business Case for Inclusive Advertising" INCLUSION = INCOME This industry-first study proves inclusive advertising drives sales with a deep dive into methodology and data, followed by a string of case studies with actions for brands. The study was conducted by leading researchers from UN Women with Saïd Business School, University of Oxford, and leveraged proprietary data provided by Unstereotype Alliance members Bayer | Consumer Health, Diageo, Geena Davis Institute, Kantar, Mars, Mondelēz International and Unilever. 🔗 Download the full report today: https://lnkd.in/ei6Q7q_W ADVICE TO BRANDS: 1. Embrace inclusive advertising practices because they deliver both business performance and societal progress. 2. Inclusive advertising does not have to be expensive, difficult, or controversial; simple improvements to regular advertising campaigns can be enough to make a difference. 3. If a brand does not adopt more inclusive advertising practices, customers will switch to competitors that do; inclusive advertising is therefore a strategic customer retention imperative. At Conscious Advertising Network, we believe the content we create must be as diverse as the society we serve. Inclusion needs to underpin every single touchpoint of our creative work – including where and how it appears – to talk to all audiences. Read our Diversity manifesto for more guidance: https://lnkd.in/ei-_T9Yv Want advice on conscious creativity? Contact hello@consciousadnetwork.org for information on our free membership. #ConsciousAdvertising #DEI #Inclusion #Diveristy #Equity #Brands #ConsciousCreativity #Misinformation #TogetherWeCan

Today's the day! We are in Chicago for the Art & Science of Innovation Conference from ESOMAR - AMC Global's Executive Vice President Shira Horn and Beam Suntory Global Spirits' Consumer Insights Manager Jenny Stephen are presenting today after lunch! The presentation, 'From shelf to sip: Uncovering a winning consumer journey for Suntory’s -196 hard seltzer' shows how the right end-to-end consumer purchase and consumption journey insights helped advise Beam Suntory's launch of its -192 hard seltzer in the competitive U.S. market. Learn more: https://hubs.la/Q02BVVS_0 Not at the show? You can still get a copy of the white paper here: https://hubs.la/Q02BVNvv0 #MRX #MarketResearch #Insights #Innovation #ProductLaunch #ConsumerBehavior #CPG #BrandStrategy #ESOMARInnovation24 #ESOMARChicago24

📈How can you be Meaningfully Different to More People? Hear from Heineken's Global CMI Director, Tony Costella, and Kantar’s Jane Ostler, as they discuss in 8 minutes how #Heineken maintains differentiation in mature and new markets and continues to thrive as a leading alcohol brand, and bring premiumisationto the category. Discover the routes they’ve explored and how they operationalise Be Meaningfully Different to More People through #innovation, #distribution and #customerexperience Kantar’s data shows that being Meaningfully Different to More People commands 5x penetration today and brings real advantage in penetration growth over the next two years. To find out more about the Blueprint for Brand Growth: https://lnkd.in/ezzmsY3e #BeMeaningfullyDifferenttoMorePeople #BlueprintforBrandGrowth

New reearch by Kantar provides guidance on how to innovate differently to drive business growth. The most successful innovators don’t work in a siloed way when thinking about innovation: they also think in a more connected way from the outset about the product and service, the launch advertising and the experience as part of the innovation process. Innovation experts from Kantar also recommend to focus on: — Deep human understanding — Brand centricity — Great creative that heroes your innovation — A focus on experience from the outset — Embrace technology but remember your innovation needs to connect with humans Analysis of Worldpanel by Kantar Top 10 new products of 2022 reveals the following best in class inspirational examples for successful innovation: McVitie's Blissfuls, L'Oréal Men Expert’s ‘One-Twist Hair Colour’, McDonald's, The Coca-Cola Company, Diageo's Baileys Liquor and GUINESS beer, and Pets at Home. #innovation #fmcg #cpg

For two decades, Dove has been a trailblazer in purpose-driven marketing, showing that business can align purpose with profit to build enduring brands. As one of Unilever's 30 power brands, Dove’s unwavering commitment to making beauty a source of confidence continues to resonate with consumers, driving both social impact and significant business growth. John McKeon, Unilever ANZ Head of Personal Care, recently sat down with The Australian's Growth Agenda to discuss Dove’s success and how leveraging a strategic blend of product, proposition, packaging, place, promotion, and pricing has kept Dove thriving as a leading global beauty brand. Looking ahead, Dove remains steadfast in its mission to promote real beauty and positive body confidence, countering harmful stereotypes and fostering a healthier self-image across generations. Read more here: https://lnkd.in/gY5hEV2K #UnileverANZ #UniquelyUnilever