Buchalter’s Post

Content platforms like Instagram, Facebook, YouTube, etc have traditionally leveraged their monthly active users to create enterprise value. Now we’re seeing the really active users (#content creators) leverage these platforms to create enterprise value for themselves 💰 What does it take to create a baller consumer #brand? 📩 In this letter we explore lessons from Kim Kardashian, PRIME, and Feastables 📝Takeaway: build small but build for equity Can Feastables eat The Hershey Company ‘s cake? Can PRIME beat out Gatorade? Share your thoughts in the comments 👇🏾 https://lnkd.in/dHj5jJUV

VCM doesn't just pair brands with celebrities; we connect them with true ambassadors. Anne Curtis isn't just a face for Lays; she's a passionate advocate who embodies the brand's spirit. Her infectious energy, genuine love for the product, and ability to connect with audiences on a personal level make her the perfect match. This partnership isn't just about selling chips; it's about creating authentic connections and shared experiences. Partner with VCM and watch your brand soar. @vcmthecelebritysource 📞09175134900 📩 eav@vcmthecelebritysource.com #VCM #VCMTheCelebritySource #celebritymarketing #influencermarketing #brandmarketing #influencerworkshop #influencermanagement #WorkWithUs

Ray-Ban Wayfarers's Comeback Story We Didn’t See Coming....!!!! When you think of iconic eyewear, Ray-Ban’s Wayfarers are probably one of the first styles that come to mind. But did you know there was a time in the ‘80s when Wayfarers were nearly obsolete, with Ray-Ban teetering on the edge of bankruptcy? But Ray-Ban didn’t stop there. Tom Cruise's look in Top Gun with Ray-Ban Aviators brought another wave of success, doubling Wayfarer’s revival impact and skyrocketing Aviator sales. This clever approach to influencer marketing—decades before “influencer marketing” even existed—proves how much strategic exposure can shape consumer trends. Today, Wayfarers aren’t just sunglasses—they’re a cultural symbol, illustrating the power of well-placed visibility. It’s a great reminder: you don’t have to be Tom Cruise to make a mark. Sometimes, the smallest, most strategic moves are what make all the difference. #casestudy #brandbuilding #business #entrepreneur

Opting for Selebz can enhance brand promotion authentically on social platforms. Selebz offers a genuine connection with audiences, fostering trust and credibility. Our engagement is rooted in genuine interest rather than contractual obligations, resulting in more meaningful and impactful brand representation. #Selebz #Brandpromotion #Authenticbranding #BrandImpact #BrandJourney

🌟 It is about time for brands to reclaim the spotlight from celebrities 🌟 In the world of advertising, celebrities often steal the show. But should they? Here my POV 🔍 New Perspective: Let's rethink our approach. Instead of making celebrities the stars of our ads, let's put the spotlight back where it belongs: on the brand and its product. 🚫 The Risks: While celebrities can grab attention, relying too much on them can overshadow the brand itself. Plus, if the celebrity's image takes a hit, so does the brand. 💡 Brand Power: Emphasizing what makes the brand unique and valuable can build stronger connections with consumers than celebrity endorsements alone. #BrandPower #AdvertisingInsights #ramadanads #digitalmarketing #brandbuilding #brand #socialmedia #advertising

Our writing partner Shaun Bernstein always says, "Share what you do, then share it again and again" And so, we'd like to share this wonderful review from our client Dirty Heifer Ranch, featuring our owner Alicia Disantis. Over the course of several months this year, we helped the new company with: 😎 Brand Identity: What's their voice, values, and personality? 📍 Positioning: Where do they fit within their industry and competitors? 🤠 Audience: What kind of folks are they targeting and what do they want? 🖍 Logo: Of course, what's a killer logo for a female ranchwear? #brandingagency #marketingagency

Catch the latest episode of THE INFLUENCE FACTOR featuring Greg Fass, VP of Marketing at Liquid Death. He shares how they've successfully woven their humor and brand personality into collaborations with other brands, creators, and celebrities. 🎧🔥 #BrandStrategy #LiquidDeath #TheInfluenceFactor #CreativeCollabs #HumorInMarketing #CelebrityCollabs #BrandPersonality

Unlocking the Power of Celebrity Influence in Branding The video discusses the significant influence celebrities have on branding and consumer perception.

Why choose equity over traditional deals? Choosing equity over traditional cash deals can transform your brand partnerships. By offering equity, you’re building true partnerships where creators have a vested interest in your brand’s growth and success. This results in more dedicated and impactful collaborations. Discover more about equity-based partnerships with Creatorships.org and start forming collaborations that are built to last. 🌟 #creatorships #EquityPartnership #CreatorEconomy #BrandSuccess #StrategicCollaboration #influencer

Data-Driven Selection of Celebrities for Toy Brand Collaborations. Wondering how to choose the perfect celebrity for your toy brand? Discover how data-driven insights guarantee the right alignment and maximize engagement. Don't miss out on mastering the art of strategic celebrity collaborations! https://lnkd.in/gSbkkeb4 #CelebrityCollaboration #InfluencerMarketing #BrandPartnership #CelebrityEndorsement #CollaborativeMarketing #BrandGrowth #ToyPromotion