Nitin Joshi’s Post

This is one of the best Super Bowl ads I’ve seen.🔥 Oh wait… it's not even really an ‘ad ad’. What do I mean? 𝗟𝗲𝘁’𝘀 𝗯𝗿𝗲𝗮𝗸 𝗶𝘁 𝗱𝗼𝘄𝗻… The new Cerave SuperBowl ad redefines conventional advertising, showcasing a bold approach to captivate audiences. What's their secret strategy? 𝗧𝗘𝗔𝗦𝗘 Just weeks before the drop, sneak peeks of Michael Cera autographing CeraVe bottles surfaced on TikTok, raising eyebrows and igniting a wave of speculation and questions among fans. 𝗕𝗢𝗢𝗦𝗧  Capitalizing off the initial spike of interest, the brand collabed with several prominent TikTok influencers and meme pages. Each received an exclusive Michael Cera x CeraVe merchandise as gifts, featuring t-shirts, skincare products, and more. This took speculation on a wild ride. People were really intrigued at this point! 𝗗𝗜𝗦𝗥𝗨𝗣𝗧 Launch day! Midway through the Super Bowl game, an unexpected reveal took center stage, showcasing the partnership between Michael Cera and CeraVe creams. This unconventional approach disrupts the typically predictable and methodical beauty industry. In summary, CeraVe's campaign transcends the conventional confines of a typical 60-second advertisement, 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗶𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 & 𝘂𝗻𝗰𝗼𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 to score big! #superbowl #marketing #brand #skincare

𝗪𝗲 𝗱𝗼𝗻'𝘁 𝗱𝗼 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝘀𝗻'𝘁 𝘀𝗶𝘁𝘁𝗶𝗻𝗴 𝗮𝗿𝗼𝘂𝗻𝗱 𝘄𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝗧𝗩. Lamborghini doesn't advertise on TV. Rude? Perhaps not! It's about crafting a lifestyle. But, what about Lamborghini's marketing? Ditching conventional methods, they opt for distinctive #brandstrategy. Intriguing, isn't it? ✶ less is MORE → they cultivate a sense of exclusivity ✶ the BUZZ effect → they leverage social media to spread the word ✶ targeted CUSTOMER ACQUISITION → they extend premium test drive invites to HNIs And that's luxury marketing for you. PS - Share other unique marketing tactics, would love to draft a post about it. Stay tuned for more ▶ #linkedinforcreators #marketinginsights

WTF: How to build a brand that sticks (Literally) When set out to launch a new adhesive brand in a crowded, often overlooked category, the WTF team knew they had to do something different. Something bold. Something unforgettable. That’s how WTF—World’s Toughest Fix was born. A name that didn’t just stand out but made people stop and feel something... From the start, it was a bold move. But a name is just the beginning. WTF has been launched on a foundation of toughness—reflected in everything from the product’s rugged design to an anthem by Pasi & Anssi that embodied our brand mentality. (love the song actually 😅) They combined that with partnering with influencers through real-world demonstrations that were impossible to ignore. The result? WTF didn’t just launch—it sticked! From day one, it achieved brand loyalty and recognition levels typically reserved for iconic names like Coca-Cola or BMW. It became the fastest-growing product in the category, proving that bold branding can completely change the game, even in the most unexpected spaces. What’s the boldest move you’ve made in building a brand? I’d love to hear your stories. #disruptive #marketing #sharingiscaring

Ditch the TV Spot? Why Lamborghini Wins By Skipping Traditional Ads Automobili Lamborghini S.p.A. famously shuns television commercials. Their reasoning? "Our target audience isn't sitting around watching TV." As marketers, this statement sparks a fascinating conversation. Here's why Lamborghini's approach is a masterclass in niche marketing: ♦ Know Your Audience: Lamborghini understands their clientele. They target high-net-worth individuals who are likely busy and selective with their media consumption. ♦ Precision over Reach: Mass-market TV is expensive and scattershot. Lamborghini prioritizes targeted marketing channels like influencer partnerships or exclusive events, reaching the right people with the right message. ♦ Exclusivity as Currency: Limited TV presence reinforces Lamborghini's brand image of exclusivity. Their cars are a status symbol, and traditional advertising might cheapen that perception. ♦ The Power of Buzz: In a world saturated with ads, sometimes absence speaks volumes. The lack of commercials fuels curiosity and conversation, creating a more organic form of brand awareness. What are your thoughts? Can skipping traditional advertising be a winning strategy for luxury brands? #Lamborghini #MarketingStrategy #LuxuryBrands

If there are three things you need to know about a great ad, they are: 📍It evokes emotion. 📍It is concise and free of ambiguity. 📍It speaks directly to the intended target audience. Nike successfully captured these elements in this ad. Tell me, what else makes a great ad? #ad #paidadvertising #marketing

Switch your brand's glam on with a drone show! When billboards, or traditional OOH methods, for product launches begin to sound a little stale, #immersivetech and innovative design with the use of #drones keep it fresh yet memorable. Takeover the skies & make your brand campaign go viral overnight. No gimmicks that simply rely on momentary novelty. Instead, at BotLab Dynamics, we deliver pure jaw-dropping spectacles with lasting impact you can measure through both live audiences & the resulting boost in digital interest. We're here to create custom solutions which really speak to your audience; the same spirit and drive with which we have built our tech & reputation. For any queries on how drone shows work or the potential they hold for you, we're happy to talk! #dronelightshow #droneshow #futuremarketing #advertising #ooh #digitalmarketing #events #3D #design #branding #eventtech #brandbuilding #viral #campaigns #indiantech #indiandesign

🚀 Exciting Client Announcement! 🚀 JAC Marketing is delighted to welcome a new false eyelash brand to our portfolio! We will be assisting them with brand identity development and market launch. Our team is eager to create a distinctive and engaging brand that truly resonates with their target audience. Stay tuned for updates on this exciting journey! #JACMarketing #BrandIdentity #NewClient #FalseEyelashes #MarketLaunch #BrandDevelopment #BeautyIndustry #MarketingStrategy

The most memorable brands don’t just sell products—they sell emotions. Rolls Royce isn’t just about cars; it’s about luxury and status. Lego? It’s about creativity and imagination. Dove connects with confidence, beauty, and self-care, while GoPro taps into excitement and adventure. If you want your brand to leave a lasting impression, focus on selling an emotion, not just a product. • • • • • • • #EmotionalBranding #BrandConnection #SellEmotion #MarketingStrategy #LuxuryAndStatus #CreativityAndImagination #ConfidenceAndSelfCare #AdventureAndExcitement #MemorableBrands #BrandingTips #businesstips #marketing #branding #brands #advertisement #digitalmarketing #branding #brand #brandingtips #socialmediatips #influencer #marketingstrategy #socialmediamanager #entreprenur

I'm sure by now that you've all seen the ads for "Deadpool and Wolverine" or watched the movie. The marketing campaigns for this film were a masterclass in blending traditional and unconventional strategies, offering valuable lessons for marketers across industries. Here's a tongue-in-cheek perspective on what we can learn and how brands can create campaigns that capture attention and build lasting connections with their audience. How are you incorporating these lessons into your marketing strategy? Naeema Clark Safina Samian Gian Cing Yap Tze Yee Elena Lim Cherry T. Howard Solomon Jean-Michel Dumont Joshua Wang Carrie Ong Allan Tan Jenny Lo Catherine Feliciano-Chon Annouchka Behrmann Jason Cao Aman Gupta Priyanka Bajpai Shivani Gupta Juliet Zhu Celia Jones Elliott King #Marketing #Branding #Deadpool #Wolverine #CampaignSuccess

Jacquemus Hits the Road—And the Mark! 🚍 The JACQUEMUS “Bus Auntie” campaign is a brilliant example of a brand truly understanding its audience. By transforming an everyday icon into a playful, on-brand experience, Jacquemus tapped into something special—delivering fashion directly to the streets with style and wit. The public’s reaction? Pure excitement, with crowds turning up to engage and share the moment. 🤩 This isn’t just clever marketing; it’s a masterclass in creating brand love and connecting authentically. When you know your audience this well, every activation becomes an experience worth sharing. 👏 #Jacquemus #AudienceEngagement #ExperientialMarketing #BrandConnection