Current initiative for my team: "How can we enable anyone who talks to one of our user devs to talk to them as well as DevRel can talk to them?" Enabling all the teams to Tinker, Teach, and Talk about Tech (3.5 Ts of devrel is a current joke of mine) is a way to help all the teams in a company succeed with the developer persona. We shouldn't be the stars. In fact, the company shouldn't be. We should help our devs (or users) be the stars and heroes...
Time for another DevRel rant: DevRel folks should speak less. There was a time when constantly traveling and speaking at events was basically the job. This isn't sustainable or healthy, and I don't mean in terms of you, Mr/Ms/Mx DevRel person. Its not healthy or sustainable for your company or the tech communities you're involved in. We're already seeing layoffs in the industry as a correction for this. We're seeing backlash from community events as more of the content schedule is filled with DevRel folks. And I know of several events that have unpublished rules around *not* accepting DevRel talks. To be quite honest, a lot of the backlash and layoffs are deserved. One thing every DevRel person should consider is: Am I the right person to tell this story or educate people about this topic? I think a lot of us default to answering "yes", but often we aren't. We just happen to be available, good at speaking, and willing to travel. I'd wager that most times, the right person to tell the story isn't going to be a DevRel, but an engineer at your company, a customer, or a community member. DevRel becomes much more sustainable when you can figure out how to enable those people to get on stage. Tech communities are healthier when you can find ways to help those voices be heard, rather than your own. Ultimately, DevRel's future success is in enabling others, not just for doing tech things, but also for education.
Developer Advocate @Vaadin making Java devs lives a little better | Advisor @ Code Connector | Community Ambassador @ BBM/Karat | Tech mentor
7moMarcus Hellberg I like this 👍🏾