Interesting read with your morning coffee ☕ FreshRealm partnership with Wonder has an interesting, yet worrisome future. After acquiring Blue Apron , I'm having a hard time understanding the company's acquisition strategy. First, under Marc Lore , the company pivots from a mobile, van based strategy that cooks meals outside a consumers residence, to a brick and motar food hall concept, then the $100+ million acquisition of Blue Apron, a meal kit delivery business, then they acquire Relay, a meal delivery service, now another acquisition of FreshRealm, a meal manufacturer to produce the meal kits that are finished and served from its locations. Marc has unbelievable successful exists from Diapers.com being acquired by Amazon, then Jet.com being acquired by Walmart. But, this venture, uncertain business plan and constant pivots has me thinking this will be a collosal loss for Marc and his investors.... Hope I'm wrong... Thoughts?
Our partnership with Wonder officially enters FreshRealm into the food service channel, one of the biggest markets on the planet. As the exclusive production and fulfillment platform for Wonder’s high-density restaurants, we will deploy our end-to-end solutions to deliver restaurant-quality meals and fuel Wonder’s growth. Excited to make our mark together and to demonstrate that 1 + 1 = 3. Thank you, Joe Guszkowski and Restaurant Business Online for this conversation! #FreshRealm #FreshMeals #FreshFood #Architects #Innovation #Foodservice #LetsGo https://lnkd.in/gDPyREc5
