There's a surprising amount of money to be made in optimizing 1) how often you send emails; and 2) who you send to. Our "infinity messaging model" is designed around 1 simple idea: less engaged contacts should get fewer messages, more engaged contacts should get more messages.
📈 Ben Billups extra points for comic sans hat.
This model could really streamline email campaigns—focused and efficient
Chase Dimond
5mo
Personalization is key, adjusting email frequency based on engagement makes sense
And when to send the message - email or sms. Even a few hours of gap can decrease the effectiveness of the messages.
Marketer Tips
5mo
Love it. Tailoring messaging based on engagement levels seems logical
Jamie Dimond
5mo
Love the concept of the 'infinity messaging model.'
Jordan Ross
5mo
More emails
AI Evolution
5mo
Interesting approach
Spencer McMurtry
5mo
Love your hat Ben, this is a good topic!
Sales funnels, Lead Generation, marketing automation and related data analytics are my zone of genius. Also a recreational triathlete. Top 5 CliftonStrengths - Relator, Responsibility Analytical, Learner & Ideation.
5moWhere can I see the full length video?