Brandtrust’s Post

This topic is very important, much discussed and often neglected. Brands grow faster and become stronger when they connect with their customers at a deeper level. Join the webinar and learn how marketers can become the force for bridging the gap between brand and belonging.

Transparency in your brand's operations and communication builds trust. Honesty about your processes and values fosters a stronger brand connection. #Transparency #TrustBuilding

Understanding the problem you solve and how your solution uniquely addresses it is one of the most important aspects of building a compelling brand strategy. For C.A.R.E. (Corporate Accountability for Racial Equity), the problem they were solving was clear: employees working in diverse companies often saw their corporation’s racial justice actions as symbolic or performative, rather than substantial. C.A.R.E.’s unique approach combines both research and product development. They surveyed over 500 employees to gather insights on corporate practices, and then used those findings to develop actionable tools and strategies for corporations to address their gaps. By clearly defining the problem and how their solution addresses it, the C.A.R.E. team is better positioned to connect with the corporations they’re hoping to partner with and make a significant, meaningful impact on racial equity. Learn more about this project and how strategy influenced their brand design here! https://buff.ly/4fvFZer

Dive into the final part of our blog series: Empowering! In this post, we explore how Black Sheep Social is dedicated to helping brands express their unique identities without compromise. Discover the importance of social media as a platform for genuine connections and learn how every interaction—whether a post, comment, or like—can elevate your brand. Join us in celebrating authenticity and see how we empower businesses to stand out and inspire others! #BlackSheepSocial #Empowering #Authenticity #BrandIdentity #DigitalMarketing https://lnkd.in/e6vVX_N9

A good brand grows, updates, and refines... This week is special because one of my original Brand Message Intensive clients is back for an update. She's back after 2 years raving about how much she loves her Brand Message Toolkit and asking for an update because it's no longer just her and it's no longer just OT that she's offering. After we reviewed her values and mission, it's pretty incredible how those are still the same with even more of an emphasis on acceptance and neurodiversity. The plan for this intensive is to update the voice of her brand to reflect a team. Plus, we're broadening her core brand to reflect multiple disciplines and building out a few talking points specific to each discipline. I'm already jazzed to give her new Brand Message Toolkit that fully reflects all the ways her business and grown over the past few years. #healthcaremarketing #privatepracticemarketing #brandmessaging #occupationaltherapy

Did you miss the live Inclusive Branding webinar? No problem; you can now access the on-demand recording and elevate your brand's growth through the power of diversity. Revisit the insights and best practices shared by Ashley Colquitt-Finley, Associate Director of Client Services at Brandtrust. Learn from our experiences in channeling diverse consumer voices can help you bridge the gap between brand and belonging: https://hubs.la/Q02PSCZ20 #Brandtrust #Insights #ConsumerInsights #DeepInsights #HumanTruth

HARVARD BUSINESS REVIEW Reinventing the Core Value Statement by Shawn Pope and Arild Wæraas Summary. Companies are moving beyond traditional core value statements to embrace more resonant and distinctive expressions of their ethos. This shift reflects a desire for authenticity and alignment with strategic objectives, as seen in the adoption of alternative formats like credos, manifestos, and principles that resonate with specific stakeholder groups. By articulating values in a way that is uniquely their own, organizations can more effectively engage stakeholders and integrate values into their brand identity. https://lnkd.in/gNz_Fmwb

When I ask key stakeholders their organization's core value, rarely do they know. Is it time to step into the future? By articulating values in a way that is uniquely their own, organizations can more effectively engage stakeholders and integrate values into their brand identity.

Engage local stakeholders to be ambassadors of your community's brand story! Embrace the voices, flavors, and colors of the local scene allowing stakeholders to have fun and tie in your branding efforts. Authenticity is the best way to resonate with residents and visitors, transcending mere logos and collectively embodying the spirit of the community! #placebranding #wedoplacebranding #destinationbrandingspecialists #chandlerthinks #TuesdayTip

We believe that inspiring decision-makers to act starts with a compelling story. Our recent work with The Women’s Project embodies this principle.  The Women’s Project plays a critical role as an alternative to incarceration, helping women and gender-expansive individuals remain safely within their communities. However, their previous brand identity didn’t fully reflect the depth and significance of their work. Our team set out to transform their visual and digital presence, ensuring their mission and impact took center stage. We:  🎨 Crafted a vibrant new brand identity, enhancing their existing colors to reflect their energy and purpose.  🌐 Launched a dedicated website that brings their story and mission into sharp focus.  📢 Streamlined calls-to-action and referral pathways, making it easier for defense counsel to connect individuals with vital support services.  The result? A bold and cohesive brand that resonates with their audience and makes engagement simpler for all. We’re honored to partner with The Women’s Project in advancing their mission and driving meaningful change.  Check out the full case study to learn more about this impactful collaboration! Simran Rao, Ruby Fair, Kent Ortiz, Sophia Velasquez https://lnkd.in/edSVqBXW