Baxter Health’s Post

On the Road: Brkthru @ NESHCo 2024 by Carri Galle, Director of Client Success The New England Society for Healthcare Communications (NESHCo) Annual Conference was held recently in Newport, RI. It is New England’s premier professional society for healthcare communications, public relations, marketing, advertising and public affairs. Brkthru was grateful to be an exhibiting sponsor, and to connect with some of the brightest minds in healthcare marketing, sharing our extensive experience managing digital media campaigns for healthcare systems, hospitals and providers. Representing Brkthru were Chief Revenue Officer Tom Connelly, and Directors of Client Success Cari Galle and Kelly Alberico. The three-day event covered a wide variety of important healthcare industry topics such as balancing patient care and company culture, crafting compelling narratives, scaling content creation, and branding through storytelling. The hottest topic hands down was Artificial Intelligence. Nearly every attendee mentioned how it is or will affect their business. The consensus: healthcare marketers need to learn how to use AI to enhance productivity, but not take away from the human touch that must exist in healthcare. There was also time for networking, including a sunset boat cruise around the bay and breakout sessions hosted by event sponsors. Tom Connelly took the stage to share more about Brkthru’s healthcare marketing experience and to introduce one of the conference keynote speakers. It is clear there is a significant effort to make healthcare marketing more relatable, responsible and equitable. Many of the winning content at this year's NESHco Lamplighter Awards moved the audience to tears. There were those who took on harder-hitting subjects such as violence in healthcare, and availability of care to underserved Trans and HIV positive communities. The conference endeavored to examine what the future holds, strategies for managing limitations and creating solutions for moving forward. Understanding digital channels in healthcare marketing is increasingly important and Brkthru was fortunate enough to be a “go to” at the conference to discuss best practices for both B2B and B2C sectors in digital healthcare marketing. If you’d like to learn more about emerging trends in healthcare marketing and deploying digital media to reach patients, caregivers and providers, reach out to us info@brkthru.com.

VIDEO. All hospitals are Marketing savvy these days, especially on Social Media. They all increasingly use videos. You yourself learn and teach yourself to be Hospital Savvy and Healthcare Savvy. And it includes everything, Public Relations, Communications, Reputation Management, Branding, having a spokesperson who is the face of the hospital. It means that you have to keep learning everyday and/or night too. And you learn watching experts and specialist on Healthcare talk and get interviewed.

Medical Practice Public Relations: Effective Strategies for Healthcare Reputation Management https://lnkd.in/gn3fYHrd Good public relations is key to creating a strong and positive image for a medical practice. It’s achieved by communicating openly, getting involved in local community affairs, and showing how much the practice cares about patient health and happiness. This approach not only boosts public perception but strengthens the bond with the community by making them feel like part of your medical family. Now, let’s delve into how to build this bridge with your community. Medical practices can enhance their reputation and attract new patients through strategic public relations efforts such as thought leadership articles, community outreach events, and expert commentary in local media. Crafting a compelling narrative about the practice’s expertise and patient care philosophy can help establish trust and credibility with both referring physicians and potential patients. Key Takeaways of Medical Practice Public Relations - Trust is built through open communication and community engagement. - Showcasing expertise and quality care fosters credibility and trust. - Consistent branding and messaging reinforce practice values. - Ethical social media strategies protect patient privacy and build credibility. - Professional networking enhances collaboration and reputation. Need Strategic Marketing Guidance For Your Doctor's Office, Healthcare, Medical, Clinic, Medspa, Plastic or Cosmetic Surgical Practice? Schedule a Deep-Dive Marketing Analysis for Your Medical Practice: https://lnkd.in/gyHuveuC #Healthcare #Medical #Marketing #SEO #DigitalMarketing #HealthcareMarketing #MedicalMarketing #HealthcareSEO #MedicalSEO #PlasticSurgery #PlasticSurgeon #CosmeticSurgery #DoctorMarketingMD

Medical Practice Public Relations: Effective Strategies for Healthcare Reputation Management https://lnkd.in/gBYyQDMA Good public relations is key to creating a strong and positive image for a medical practice. It’s achieved by communicating openly, getting involved in local community affairs, and showing how much the practice cares about patient health and happiness. This approach not only boosts public perception but strengthens the bond with the community by making them feel like part of your medical family. Now, let’s delve into how to build this bridge with your community. Medical practices can enhance their reputation and attract new patients through strategic public relations efforts such as thought leadership articles, community outreach events, and expert commentary in local media. Crafting a compelling narrative about the practice’s expertise and patient care philosophy can help establish trust and credibility with both referring physicians and potential patients. Key Takeaways of Medical Practice Public Relations - Trust is built through open communication and community engagement. - Showcasing expertise and quality care fosters credibility and trust. - Consistent branding and messaging reinforce practice values. - Ethical social media strategies protect patient privacy and build credibility. - Professional networking enhances collaboration and reputation. Need Strategic Marketing Guidance For Your Doctor's Office, Healthcare, Medical, Clinic, Medspa, Plastic or Cosmetic Surgical Practice? Schedule a Deep-Dive Marketing Analysis for Your Medical Practice: https://lnkd.in/gFAbkniJ #Healthcare #Medical #Marketing #SEO #DigitalMarketing #HealthcareMarketing #MedicalMarketing #HealthcareSEO #MedicalSEO #PlasticSurgery #PlasticSurgeon #CosmeticSurgery #DoctorMarketingMD

Are you a medical practice owner feeling frustrated because you're not seeing enough patients coming through your doors? Have you tried using platforms like Zoc Doc to attract new patients but haven't seen the results you were hoping for? Well, I have some good news for you - JB Brookside is here to help! At JB Brookside, we specialize in developing integrated marketing plans specifically tailored for medical entrepreneurs like yourself. We understand the unique challenges that medical practices face when it comes to marketing and attracting new patients. That's why we have dedicated our expertise to creating strategies that will help you reach your target audience and grow your practice. Our team of marketing professionals will work closely with you to understand your practice, your goals, and your target market. We will then develop a customized marketing plan that includes a mix of digital marketing, social media, traditional advertising, and more. Our goal is to help you stand out from the competition, increase your visibility, and ultimately attract more patients to your practice. So if you're tired of feeling like your practice is being overlooked and you're ready to take your marketing efforts to the next level, then JB Brookside is the partner you've been looking for. Let us help you reach your full potential and achieve the success you deserve. Contact us today to learn more about our services and how we can help your medical practice thrive! #JBBrookside #MedicalMarketing #GrowYourPractice #IntegratedMarketingPlan

ARE YOU READY?!🔥🔥🔥 This week’s exciting topic is all about establishing your Professional Authority on LinkedIn as a Pharmacist. Learn how to harness the power of social media platforms to elevate your career and provide healthcare services in an innovative way. 💼💊 Our trainer for this session is Sandra AIGBOMIAN 🌎 , a LinkedIn Brand and Optimisation expert who has mastered the art of personal branding and positioning for healthcare professionals. She will walk us through strategies to stand out, build authority, and leverage LinkedIn as our professional stage. If you’ve ever wondered how to use social media for more than just casual interaction and instead, to build your healthcare brand as a pharmacist, this session is for you! 🌟

Need to know how your budget stands against peers? This program, built for and by healthcare leaders, can give you lots of answers.

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Consider this your personal invitation from Microsite COO, Lauren Powers! Mark your calendars for October 16th at 1 PM EST—this is your invite to my monthly webinar series, How to Grow Your Practice! We’re diving into how to create more buzz for your practice than ever before. This month, I'm bringing in PR expert ✨Danielle Sabrina✨, Founder and CEO of Society22 PR Agency. She’s a master at health PR, and she’s about to share strategies that can elevate your practice’s visibility and authority. Our webinar, “Getting Featured: How to Leverage PR for Patient Growth and Practice Authority,” will teach you exactly how to get your practice in front of the media and potential patients. From media mentions to building trust and credibility, we’ll cover the PR strategies you need to get your practice noticed. Don’t let your practice stay hidden—tap the link below to grab your spot, and learn how to take your brand to the next level. Because in health marketing, it’s not just about who you know—it’s about who knows you. Register here 👉 https://lnkd.in/d9iKmvRb #PRGrowth #HealthcareMarketing #PracticeAuthority #BuildYourBrand #PatientGrowth #PRSecrets #DanielleSabrina #MonthlyWebinar #LinkInBio #HealthcareSuccess

How PR skills can enhance healthcare experience for patients