💡 The Truth About Meta Ads for Healthcare in 2024 💡 The second edition of our Power Moves for Health Marketers newsletter is here! This week, we’re discussing: 👉 The Truth About Meta Ads for Healthcare in 2024 (And Why Your Old Strategy Isn’t Working) Here’s what you’ll learn: ✅ What's working on Meta for healthcare practices. ✅ Meta marketing tips for each practice type. ✅ Funnels to avoid to keep you out of Meta jail. 📩 Read the full newsletter below! Let’s make those Meta Ads work smarter, not harder—drop your thoughts or questions in the comments! 👇 #HealthMarketing #MetaAds #PowerMoves #DigitalStrategy #MarketingInsights #DigitalMarketing #MarketingNewsletter #Entrepreneur
Microsite Media
Marketing Services
St. Petersburg, FL 526 followers
Empowering health businesses with the tools they need to thrive: A.I.-Driven Engagement and Premium Content Creation
About us
Your Strategic Partner in Healthcare Marketing Over the past decade, marketing has undergone significant changes. To stand out in today’s competitive landscape, you need a forward-thinking agency with innovative strategies tailored to your practice's unique needs. If you’re looking for a team with fresh, out-of-the-box ideas that will distinguish you from the competition, let's chat.
- Website
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http://microsite.com
External link for Microsite Media
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Headquarters
- St. Petersburg, FL
- Type
- Privately Held
- Founded
- 2009
- Specialties
- dental, medical, weight loss, dental implants, oral surgery, google ads, facebook ads, digital marketing, dentistry, plastic surgery, cosmetic surgery, cosmetic dentistry, pain management, marketing, entrepreneur, marketing strategy, video content, content marketing, and AI
Locations
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Primary
360 Central Ave., Suite 800
St. Petersburg, FL 33701-3984, US
Employees at Microsite Media
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Bill Hanekamp
Founder and CEO of Microsite Health
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Lauren Powers
COO & Partner, Microsite Health | Health Business & Marketing Coach | International Speaker, Health Marketing Educator & Emcee
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Lavonnie Moore
Results-Driven Senior Account Manager | President's Club Winner | Expert in Client Engagement & Sales Strategy
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Ashesh Vagh
Director Information Technology
Updates
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🚨 Why Traditional Marketing No Longer Works for Healthcare Practices 🚨 Healthcare practices are facing a new reality: traditional marketing methods and generic messaging just don’t cut it anymore. Patients are more informed, more tech-savvy, and are looking for value and authenticity before they ever step foot in your office. In our first edition of weekly newsletter, "Power Moves for Health Marketers", we're focusing on the shift away from old-school tactics and showing you what works NOW. Check out the full newsletter here and be sure to subscribe! ✨ Let us know—what’s the biggest challenge you’ve faced with marketing your practice? Drop your thoughts in the comments! #entrepreneur #healthcaremarketing #marketingtips #powermoves #marketing #businessgrowth
Why Traditional Marketing No Longer Works for Healthcare Practices (And What to Do Instead)
Microsite Media on LinkedIn
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If you’re a health business owner and you 𝐒𝐓𝐈𝐋𝐋 haven’t gotten on the video content train, you’re missing a key marketing element to grow your practice. Questioning if video is really worth the effort? Just think about all the ways you consume information. We’re guessing video ranks pretty high up there! Let’s be real clear, the algorithms have spoken: video is the way to boost visibility and grow your practice. Join us for ‘Video Marketing Made Simple’ TOMORROW at 1pm. Lauren Powers and special guest Geffner Productions will share simple, actionable tips to help you tell your story, connect with patients, and create content that gets noticed (by people 𝘢𝘯𝘥 platforms). Register HERE 👉 https://lnkd.in/d9iKmvRb
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Join Microsite COO, Lauren Powers next Thursday, December 5th at 1pm for the next webinar in our How to Grow Your Practice series. Special guests: Geffner Productions, Jaime Geffner, Steve Geffner Register by visiting: https://lnkd.in/d9iKmvRb
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Access this content and more in the LinkedIn app
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For 300,000 years, humans have connected through storytelling—it’s in our DNA! And here’s the thing: engaging, memorable content isn’t just for social media; it’s key for SEO, too. ✨ We love the way Victoria framed the importance of storytelling during our last webinar. Content with a spark of personality, relatable stories, or a dash of humor keeps people on your page longer—and Google loves that! If it feels like a textbook, they’ll scroll away fast. Here's a challenge as you tie up the loose ends on your 2025 marketing plan - commit to creating content that keeps people (and search engines) hooked! Ready for a head start on creating a solid content plan for 2025? Mark your calendar for Thursday, December 5th and join Lauren for the next session in our 'How to Grow Your Practice' series. She'll be chatting with Geffner Productions in what we’re calling “Video Marketing Made Simple!” Registration link to come. The LaFont Agency Lauren Powers Geffner Productions
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For 300,000 years, humans have connected through storytelling—it’s in our DNA! And here’s the thing: engaging, memorable content isn’t just for social media; it’s key for SEO, too. We love the way Victoria framed the importance of storytelling during our last webinar! Content with a spark of personality, relatable stories, or a dash of humor keeps people on your page longer—and Google loves that! If it feels like a textbook, they’ll scroll away fast. Here's a challenge as you tie up the loose ends on your 2025 marketing plan - commit to creating content that keeps people (and search engines) hooked! If you're looking for a head start on creating a solid content plan for 2025, mark your calendar for Thursday, December 5th and join Lauren for the next session in our 'How to Grow Your Practice' series. She'll be chatting with Geffner Productions in what we’re calling “Video Marketing Made Simple!” Find all the details here 👉 https://lnkd.in/d9iKmvRb Lauren Powers The LaFont Agency Geffner Productions Jaime Geffner Steve Geffner
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If you know anything about our COO, Lauren Powers... you know she stays BUSY!! We're so grateful for how intentional she is with our clients and the organizations we partner with. Last week, Lauren teamed up with the Georgia Integrative Health Coalition to put together a local meetup at Integrity Compounding Pharmacy , focused on business growth and connecting with like-minded entrepreneurs. Bonus: 100% of ticket sales were donated to hurricane relief efforts. 👏 The American Academy of Implant Dentistry (AAID) annual conference is taking place this weekend in Atlanta. Last night, she met up with longstanding Microsite clients, Dr. Adam Kimowitz and Richard Kimowitz from Denville Implant & Cosmetic Dentistry Center. A meet up with the Kimowitz brothers is always a good time! If you're in town for the conference, be on the lookout for Lauren and make sure you say hello!
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In the healthcare world, reaching potential patients requires a thoughtful, balanced strategy. Our latest blog explores why combining SEO and Paid Ads is essential to maximizing visibility and patient acquisition. Learn how these two powerful approaches complement each other, helping you stay competitive and visible in an ever-evolving digital landscape. Check out the full article for insights on building a balanced digital strategy that works for your practice. 👇 🔗 https://lnkd.in/gDRMvUut #HealthcareMarketing #SEOStrategy #PaidAds #DigitalMarketing #PatientGrowth #MicrositeHealth
SEO vs Paid Ads: Why Building a Balanced Strategy is Crucial for Healthcare Practices - Microsite Health | Complete Sales-and-Marketing Solution
https://microsite.com
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We're back this Thursday with another session in our monthly 'How to Grow Your Practice' webinar! This month, we’re breaking down SEO with marketing expert Victoria LaFont (The LaFont Agency) and diving into the essentials that keep your practice at the top of search results. We're calling this session SEO Simplified: What It Is and Why It’s Still Critical for Growing Your Practice! We'll cover everything from search engine basics to practical tips for boosting your online visibility. Whether you're looking to reach new patients or rank higher in local searches, we're cramming this webinar with strategies to help your practice stand out online. Click the link below to secure your spot and learn how to make your practice more visible than ever. Register here 👉 https://lnkd.in/d9iKmvRb Lauren Powers
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Are you showing up where your patients are actively searching? In today’s digital landscape, visibility is everything. Join us NEXT THURSDAY, November 7th at 1 PM EST for ‘How to Grow Your Practice’ — SEO Simplified: What It Is and Why It’s Essential for Growth. Lauren Powers and guest expert Victoria LaFont, founder of The LaFont Agency, will dive deep into the power of SEO for healthcare practices. Get ready to uncover the fundamentals and practical SEO strategies to help your practice rank higher on Google, attract more patients, and stand out in local search. From on-page and off-page tactics to getting found in local search results, we’re covering it all. Don’t let your practice get lost online! Register here 👉 https://lnkd.in/d9iKmvRb