Brock Yeager’s Post

When I started consulting, I thought my background at Uber would do all the talking for me. It didn’t. I spent MONTHS spinning my wheels, trying to land clients, wondering why it wasn’t clicking. The problem? My positioning was a mess. I wasn’t clear on my niche. I didn’t know how to articulate my value. And my LinkedIn profile? It wasn’t doing me any favors. When I finally figured it out—my ICP, my offer, and my messaging—it changed everything. Clarity leads to confidence. Confidence leads to clients. That’s why I’m hosting a Positioning Workshop on December 17th. Because I don’t want anyone to go through what I did. In just 3 hours, you’ll leave with your niche, messaging, and LinkedIn profile nailed down. You’ll walk away knowing exactly how to stand out in 2025. DM me for details.

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🗻 I'll be in Seattle end of month and hosting a small dinner for experienced product operators -- who should I invite? Pls tag or DM me 🙏 We've had some great feedback from other dinners/events we've done in NYC, SF, Boston, Denver etc. so excited about meeting the Seattle community! If you've been to one of our events, pls help me validate this! 😇 I'm hoping to cover a few topics with the group, including: 🤔 Are product strategies diversifying / are teams trying to broaden their product reach? 🔨 Internally, are product teams trying to consolidate their tooling/stack (e.g. data, analytics, engagement etc.) as they face budget pressure? Would love to discuss this with product people (we'll have a mix of PMs, Directors, VPs, from SaaS and other industries) and help form some new relationships 🫶🏽

What do you look for in a life partner? - Kindness - Shared values - Similar interests - Good communicator - Sense of humor What do you look for in a business partner? - Complementary skillset - Shared end goal - Trust and reliability - Accountability - Shared values But what do you look for in an ideal customer? NOT everything.   And NOT everyone. Early-stage founders are often reluctant to narrow their ICP. We don't want to miss out on sales. We don’t want to shrink our market. Oh hell no!!  😝  It’s uncomfortable to cut the market you serve.   But that’s what it takes. A narrow ICP → more customers. A narrow ICP → more revenue. A narrow ICP → learning speeds up. Thats when you have a chance to accelerate to early product-market-fit. And that my dear founders, is the game we’re in. Happy Wednesday, ya’ll — — P.S - It’s my 15 year wedding anniversary tomorrow……but 🤫 lets keep this a secret until I figure out what the heck I’m going to do! 🏃♂️🛍️ 😂)

My first week at Common Room is officially in the books, and I've got some takeaways! 🎉 Common Room has been making waves with GTM teams—sales, marketing, customer success, and operations alike. The platform is all about harnessing customer intelligence, and here's what I'm already seeing: - 📋 It pulls in buyer and customer signals from 50+ channels, giving GTM teams a real-time, all-in-one view. - 👥 It unifies those signals into a detailed profile for each person and account, so you never work with incomplete data. - 🚀 It automates follow-ups and actions, helping teams move faster and drive outcomes at scale. After jumping into product conversations, collaborating with the team, and diving into planning sessions, I can already see how this platform sets a new standard for customer intelligence. Now, a little personal backstory. A couple of years ago, when I first heard about the company, I joined Common Room's community, Uncommon. Back then, I saw it as a community tool for connecting people in the industry. But after my first week here, it's clear that the product has evolved into something much more extensive (and impactful). It's been amazing to see how the platform has grown to not only serve communities but also empower entire GTM teams. If you're in the GTM space, definitely check out Common Room—you'll want to see what we're up to. I can't wait for what's ahead!

🎉 Yesterday marked my first year at Mirakl, and what a year it has been! Reflecting on this milestone, I feel incredibly grateful for the opportunity to: ✨ Work and learn from a game-changing business model that is setting the standard in the industry, alongside some of the most brilliant and inspiring people who share so much knowledge and value. ✨ Navigate a new, highly technical world and culture, where I’m challenged every day and driven to grow. ✨ Deepen my understanding of AI and how to leverage it to be more efficient—skills I’ll carry with me for a lifetime. ✨ Thrive in a dynamic, stimulating, and rewarding environment that keeps me excited for what’s next. When I joined Mirakl, I knew I was stepping into the best solution in the market, and this year we’ve worked tirelessly to keep bringing value to our customers and the ecosystem. 💡 That’s why I’m so proud to celebrate a huge milestone: Mirakl’s recognition as a leader in he Forrester Wave for Marketplace Development Platforms, Q4, 2024! We earned the highest score possible in 21 evaluation criteria, including AI, catalog onboarding, B2B-specific features, retail media, and seller pay-outs. It’s an honor to be part of this journey, and this recognition is a testament to our commitment to empowering customers with cutting-edge technology and a high-quality marketplace ecosystem. A big thank you to our team, customers, and partners for making this achievement possible. Here’s to many more achievements and milestones ahead! 🥂 https://lnkd.in/e2k_yb9U #ForresterWave #marketplace #eCommerce

Introducing 4 CRAFTs that will help you solve your toughest problems at work & impact revenue. Check it out here: https://lnkd.in/ddCzmgBZ 💎 Solve your toughest work problems with: Partnerships Led Growth 🤝 Learn to strike channel partnerships & product integrations with tech goliaths. Brand Led Growth 💎 Learn to design your brand wedge & footprint across every customer touchpoint. Event Led Growth 📣 Learn to design an end-to-end strategy to build events as a core growth channel. Data Led Growth ⭐️ Learn to go from data to insights to experiments & leverage them at scale. Access CRAFTs - built exclusively for GrowthX® members.

Contrary to popular belief, not all friction is bad. In this interview, product leader Yue Z. shares how adding good friction actually led to higher conversion rates when onboarding users at Thumbtack. Here's the latest interview in my product leader series in Forbes: https://lnkd.in/ex842XsW

👇Check out the latest interview in the Forbes series, where Aline Holzwarth learns from product leaders how they leverage behavioral design to make a positive impact on users! In this interview, product leader Yue Zhao discusses why friction is not always negative in product design and that strategically designing for good friction can actually lead to higher user engagement.

𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲: 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗨𝗽 𝗟𝗮𝘂𝗻𝗰𝗵𝗽𝗮𝗱 Black Friday isn’t just for TVs and holiday shopping—it’s also for launching your business to new heights! 
 This year, I’m offering the 𝙎𝙘𝙖𝙡𝙞𝙣𝙜 𝙐𝙥 𝙇𝙖𝙪𝙣𝙘𝙝𝙥𝙖𝙙, designed for organizations ready to explore their growth potential and get clear on the path forward. The Scaling Up Launchpad is more than a workshop but less than a full program—perfect for businesses that are serious about growth but not yet ready to commit to a full Scaling Up program. 

Here’s what you’ll get: 1️⃣ Organizational Assessment – Gain insights from leadership perspectives, evaluate core areas like strategy and execution, and uncover growth potential through a Cash Flow Story analysis. 2️⃣ 3-Hour Workshop – An discussion-based debrief to review findings, discuss insights, and an overview of the Power of 1, showing how small changes (even just 1%) can have big impacts. 3️⃣ Launchpad Report – The detailed debrief to guide your growth journey. 
💥 𝗢𝗻𝗹𝘆 𝟯 𝗦𝗽𝗼𝘁𝘀 𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲!
 I’m offering 2 spots at over 50% off ($2,500) and 1 free spot for a small business. This exclusive offer, valued at over $6,000, is a one-time opportunity to start 2025 with a solid growth foundation. 
🔗 Claim Your Spot Here: https://lnkd.in/e6ab7SM9
 🎁 Enter the Giveaway Here: https://lnkd.in/e6ab7SM9 Ready to gain clarity and launch your business forward? Secure your spot now—these will go fast! #ScalingUp #BlackFriday #BusinessGrowth #ScalingUpLaunchpad #2025Goals #SmallBusinessGiveaway