Atlas Digital’s Post

Notes from Blackbird’s #sunrise24 Stripe’s Ben Hanna showed us that although capital raising is the lowest it’s been since 2019, transactions are higher than ever on Stripe, showing that startups are responding by monetising faster. 👉Ben told us that software platforms see a 2.5x increase in payments revenue when they embed payments into their service. 👉During his chat with MacroActive founder Ken Brickley he said he wished he had got into sales sooner, understanding customers anxiety before they become a customers. 👉Ken says that “risk management is #who, not #how - i.e Hire beyond what you can afford and get them fractional (every executive at Macroactive started out as fractional).” 👉”Give sales folks enough incentive (I.e they could become millionaires) if they hit it out of the park. If they become a millionaire, they’ll make your stock worth a lot.” 👉Spend an uncomfortable, an unusual, amount of time with your customers. Go on a road trip with them. By the third day you’ll have raw insights without the usual corporate filter. #startup #SaaS

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Zayne Thompson

Strategic Acquisition Manager @ American Express | Fintech | Blockchain |

1mo

I love the concept of going on a road trip with your customers. It’s amazing what you can extract from the non filtered responses of a customer who is genuinely wanting you to improve your product!

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