Anderson Campbell’s Post

OK, I love this! Customer education thought leaders share their reactions to a recent Forrester study, commissioned by Intellum. Hear what they had to say here: https://lnkd.in/g-fWETjm #CustomerEducation #CustomerTraining

What does it take to run a high-performing customer education program? A recent Forrester study of 300 customer education decision makers, commissioned by Intellum, sheds light on best practices. Based on the insights gathered, here are Forrester’s top five recommendations 👇 #CustomerEducation #CustomerTraining

Our recent webinar, "Maximizing ROI through Efficient Customer Education and Certification Strategies," was a powerhouse of insights featuring industry leaders Debbie Smith, Spencer Schumacher, and Sanjoe Jose. 💡Don't worry if you couldn't make it; stay tuned for highlights and key takeaways! Missed the session or want to relive the highlights? Click this link to watch the video https://hubs.ly/Q02yfFgc0 #CustomerEducation #CertificationStrategy #CEdMA #Skilljar #VisierUniversity #ProctoringinCertification #WebinarRecap

Curious about the key customer education metrics you should be tracking? 📈 Join us for a webinar with Dave Derington for a deep dive into the new metrics reshaping how companies track and value customer training programs. 🔥 Dave just spoke at the Gainsight Pulse 2024 conference and is ON FIRE sharing valuable customer education information! Register using the link in the comments👇 #customereduation #customersuccess #webinar #gainsight #pulse #pulse2024

This is a really great bunch of folks to be included with. As mentioned in my clip, there are tonnes of resources out there for you if you are starting a customer education program or looking for help elevating your existing one. Everyone I've found in this field is super passionate about what they do and willing to help if you reach out. Here are some links to the resources mentioned (and a couple more I missed): Customer Education Management Association (CEdMA): https://www.cedma.org/ CELab Podcast: http://customer.education/ Joe Ryan's Customer Ed weekly: https://lnkd.in/eBDSyH7B Intellum's events, like Roundtables: https://lnkd.in/efjugpes Learning Outcomes CEBeers virtual meetups: https://lnkd.in/evFjC2vf Customer Education Community: https://lnkd.in/eb4pBCAk Trainn Customer Educated Podcast: https://lnkd.in/ewQmhfte Evan Hall's From Scratch meetups: https://lnkd.in/eGTyVSp9 (once you join, you'll find information in the 'from scratch' channel on how to join) Zenya Learning LLC's list of conferences: https://bit.ly/3hkjMEC Echtus blog: https://lnkd.in/es7n7BGv Kristine Kukich and Shannon Howard's Mixology series: https://lnkd.in/eegNkuGF And there are many more (feel free to comment with your favourites 😊 ) Intellum's report is an interesting read with lots of data presented in an easy-to-read format, if you haven't checked out just yet head here: https://lnkd.in/eMSAzuDK

If you're responsible for customer education, I'll bet you've been looking for the kind of insights that surfaced in this customer education research report from Forrester and Intellum. Here's my take on its value - but don't take my word for it. Check out the report yourself, and let me know what you think Thanks Shannon Howard for asking me to weigh in on this. Good to see learning systems vendors taking the initiative to capture and interpret key trends that will gain traction with business leaders. cc Talented Learning - Research and Consulting #customereducation #customersuccess #learningstrategy #lms #cx

If you're an education leader in #saas, what are you tracking? The reality is that attendance and completion rates don't matter ... but what does? Join me with the BrainStorm Inc. team as we discuss the #metrics that matter for your business.

🥞 Flip the script. Instead of talking about what your product can do,  talk about what your customers are doing with your product. Adopt a customer-first mentality. Customer Education Leader and President of Customer Education Management Association (CEdMA), Debbie Smith, couldn’t have said it better 😍. Check out the full webinar here ➡ https://lnkd.in/dg3bdgUQ How do you educate your customers in 2024? Sound your thoughts in the comments 🛎 #customereducation #jobstobedone #customersuccess #customerexcellence #continuouslearning

The 2024 Forrester Report on Customer Education is out, and the results are astounding!  Companies investing in customer education are seeing major returns, including: 38.3% increase in adoption of products targeted by training! 26.2% improvement in customer satisfaction! 35% increase in average lifetime value per trainee! 28.9% increase in win rates for new customers! 15.5% decrease in customer support costs! These numbers are a game-changer! If you're not yet prioritizing customer education, you're leaving serious ROI on the table. Dive deeper into the 2024 Forrester Report, Customer Education Benchmarks & Trends: - Read: https://lnkd.in/gvjRJ5C2 - Watch: https://lnkd.in/g-fWETjm #IndustrialOrganizationalPsychology #IOPsy #CustomerEducation #TrainingLeadership #AmazingService #2024ForresterReport #PhDLife #Benchmarks #BusinessTrends A huge shoutout to my I/O dissertation research for being so on-point with my professional life! Turns out, it is perfectly aligned with the trends we're seeing in the real world! Who knew academia could be so relevant!? #AcademicWin

Many leaders underestimate the positive impact that customer education and #learningtechnology makes on customers, partners, and employees. Intellum recently partnered with Forrester to measure the impact of #customereducation. 🔭 The big discovery? 🎓 96% of customer education programs see positive ROI of their customer education programs 🎉 🏢 Companies reported... 🎓 an average 38.3% increase in adoption of products targeted by training 🎓 26.2% improvement in customer satisfaction 🎓 35% increase in average lifetime value per trainee 🎓 28.9% increase in win rates for new customers 🎓 15.5% decrease in customer support costs Check out the full report at