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Allego’s Post

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17,191 followers

3mo

💡 AI in Revenue Enablement: Are You Leveraging Its Full Potential? 💡 Artificial Intelligence is transforming the way companies approach revenue enablement, but many are still cautious about adopting these game-changing technologies. In our latest episode of The Adapter's Advantage podcast, Mary Shea, PhD highlights a crucial point: while caution is understandable, staying on the sidelines could mean losing your competitive edge. 🏁 Key takeaways from Mary’s insights include: 🔹 Don’t Fall Behind - If you’re in revenue enablement or a go-to-market role and aren’t using generative AI daily, you’re working too hard. 🔹 Strategic Use of AI - AI isn’t a magic fix, but when used thoughtfully, it can significantly speed up tasks—turning what used to take days into mere hours. 🔹 Better Buyer Experience - Sensible AI use leads to shorter sales cycles, more informed prospects, and quicker transactions at higher values. Want to know how to strike the right balance with AI in your strategy? 🎯 Check out the video below for a glimpse into this insightful conversation, and be sure to catch the full episode for more! 👉 Listen to the full podcast episode: https://lnkd.in/eKdmhNfa #AI #RevenueEnablement #SalesExcellence #Allego #Innovation #Leadership

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Transcript

What, what's the biggest trend from AI that you've observed in terms of the way companies are approaching revenue enablement? And I say that to the to the point of many companies still being very cautious about how they're using AI at this point and where we are. You should be cautious, right? But don't be so cautious that you're sitting on the sidelines and losing your competitive edge. Because again, what some of these innovative technologies are designed to is they're designed to help you. Been in workplace, the reality of the situation is it, you know, if you're in revenue enablement, if you're gonna go to market role and you aren't using generative AI every day. Either in your embedded tools and ideally with tools on your own, you are working way too hard and you're falling behind. You've got to be sensible about it, and you can't expect it to be a panacea for everything, right? There's a level of personalization and customization that you need to apply when you use it and if you use it sensibly, and and and. In in strategic ways, you're gonna find that things that used to take two days will now take two hours. Things that used to take a week will now take a day. It's really about helping sellers deliver a better experience to buyers because when you do that, you're going to have shorter sales cycles, you're going to have happier, more informed prospects, and you're going to transact deals quicker at higher order values.

General Manager, North America; Ex-Forrester + Ex Outreach

3mo

Thanks for inviting me to your pod again, Mark Magnacca. It's always a pleasure to spend time with you, talking about some of the most transformational trends in revenue enablement and beyond!

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