Ajenda Public Relations’ Post

Eating challenges, while potentially driving buzz and traffic, should be strategic and aligned with your brand to ensure quality and long-term success. While initially seeming gimmicky, these challenges can attract press and loyal customers if executed thoughtfully. However, launching a successful challenge requires more than just offering giant portions—it must resonate with your restaurant's identity and the experience you aim to provide. Careful planning is essential to maintain quality and authenticity, as a viral challenge that disappoints could harm your reputation. By staying true to your brand and focusing on creativity rather than mere spectacle, a well-executed eating challenge can yield significant benefits. #socialmediamarketing #restaurants #trends

Are you repeatedly “slipping on a banana peel” in trying to run your craft beer business? Or those that support/sell into beer bizzes? I’ll steer you as to “what to do next.” ** In redux from yesterday, Sunday 8/11, here’s some inspiration and motivation so that you know you’re never alone — there’s always help for you — please reach out if you feel the need ** — Steve With your data (even loosely gathered in a shoebox), my team and I will quickly re-assemble and assess your “historical data points” and set you up on a glide path to victory. “Do you smell that? Do you smell that? Smells like … Victory!” — Robert Duvall as Lt. Col. William Kilgore from the flick ‘Apocalypse Now’ Are you facing — either a mini or major apocalypse in your business, now, or do you want to avoid a future one? Then master your business’ data points. As in customer type, where they come from, what they drink and eat, what music do they like, what vibe do they dig (causes them to stay longer), and anything else that’s important “to them.” Simply, it’s mastering your market’s demographics AND its’ psychographics, as well as the market you want. Again, master BOTH of these, I do! These are very simple actions you can take that will put your business in warp speed to sales increases — profitability, too! Most of the nearly 9,800 microbreweries and taprooms and brewpubs and more — EOY 2023 per the Brewers Association — want this, they really do. My company — Beerconomy and its subsidiaries, will manage your data and business intelligence, report this to you — along with any warning signs, frequently, in an easy-to-view-and-digest report via PDF — just like the BI/ERP dashboard WE use for YOUR business and ours. It just doesn’t get better or easier than this. Oh, and it’s not pricey either. Lettuce custom smash a ‘burger’ for you 🤓 “Where does he get all those wonderful toys?” — Jack Nicholson The Joker (from the movie Batman) Source: Brewers Association #Beer #CraftBeer #NonAlcoholicBeer #Cider #RTD #Microbreweries #Pubs #Taprooms #Brewpubs #ConsumerBehavior #BrandAwareness #EmergingTrends #BusinessIntelligence #ArtificialIntelligence #AI #DeepLearning ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy • Beer Market Analyst • Beerconomy CEO Thought Catalyst • Advisor • Sherpa and Speaker, sharing beer market trends, insights, statistics, and forecasts via The Beerconomist “The best beers are ones we drink with friends.” — Beerconomy Digital Coming Soon: Beerconomy Pro

Bold, flavorful, and fast, Chef Anthony Dee's Soy-Mushroom Noodle Bowl delivers a significant "wow" factor! 🍜 Comprised of four sauces, vinegar, wine and oil, each ingredient brings something different to the dish. “I like shiitake and oyster mushrooms because of their mild flavors and ability to maintain texture, but I encourage chefs to add any varieties they prefer," says Dee, who designed the dish to be not only be flexible, but a quick preparation that doesn't sacrifice flavor. If you are looking for more mushroom menu inspiration visit Summit F&B and Flavor & The Menu's Kitchen Collaborative, a recipe-development initiative to create recipes that showcase the passion and potential of our industry: https://lnkd.in/dhGRakWe #MushroomsNews #MushroomsOnTheMenu #MushroomsAreTheAnswer

Refresh your inbox: the Email Mavens just sent our Small Business Saturday offer. Email Party People, if you don’t see it, please comment or DM and we’ll make sure you know what’s up. We’re like, seriously excited about this one… :: :: #emailmarketingforwineries #emailmavens #smallbusinesssaturday #checkyouremail

Oh s***! It's OND! If October jump scared you, no need to fear. We've got you covered... Read or watch this week's content to learn the most important thing you can do in early Q4 to ensure your marketing emails get MAXIMUM TRACTION: https://lnkd.in/gvDhduwQ :: :: #emailmavens #sellmorewineonline #winemarketing #Q4prep #emailmarketingforwineries #emaillistcleanup

Erica Claus isn't perfect, and your holiday emails won't be either. But you CAN prepare ahead of time so that your blooper reel of email mistakes in OND is as short as possible. Watch Christmas in July Part 1 and 2 on our YouTube channel and do the work. Part 3 goes live tomorrow! :: :: #emailmavens #emailmarketingforwineries #sellmorewineonline #holidayplanning #Q4planning #bloopers

Thanks to Eric Phillips and Colin Schilling for sharing the news with us, and Jordan Driggers for writing! Yesterday, Craft Business Daily broke news that Schilling Cider is jumping into the hard lemonade fray with Schilling Hard Lemonade, but they believe they have a true point of difference: a fruit (apple wine) fermentation base. Check out the colorful pic below. Key facts: They want to signal premiumization in the space. The “goal” is to price six-packs of the new lemonades on the shelf for a dollar more than the category leader. Schilling Hard Lemonade will pilot in a West-Coast centric area, before potentially scaling to the producer’s 20-state footprint. The larger craft cider company is posting up best-in-class trends. A top 10 craft brand family in the Circana West region, Schilling is actually “zagging” where the larger industry is seeing potholes: While April was a rocky month for many big brewers (indeed, some sources have joked that they are going to make t-shirts emblazoned, “Easter Shift”), that month ended as Schilling’s second-best sales month ever. The company grew volume by 34%, outpacing its annual growth rate of 25%.  

I don't talk much about my other #startup Wags & Wine here on LinkedIn, but give us a follow as we embark on our #growth journey 🚀 Excited to partner with eLuminate Marketing to take our #brand to the next level 😎 @wagsandwinebox on all social media platforms #entrepreneur #gifts #giftideas #subscriptioneconomy #subscriptionbox #sidehustle #entrepreneurlife

🎙️ 11 Social media posts a day? Want to hear more about how he does it? Check out our latest episode! Meet Michael Kontras, the man behind Buffalo’s #1 seafood spot 🐟 We talk with Michael from Bailey Seafood about his journey from sourcing fresh fish in NYC to running Buffalo’s go-to seafood spot. Tune in to hear how he’s kept Buffalo’s seafood game strong for decades! 🏆 https://lnkd.in/eYUXsevd #Buffalo #BuffaloNY #BuffaloBusiness #WNYEntrepreneur

From wine to Google. 2 key takeaways this week from 4N Welness Wednesday and Ipswich this week. There’s a lot more to wine than you think. 1 being that sulfur can affect asthmatics and you can use gelatine and egg whites to clarify wine. Tracy Gilchrist a wine specialist from Cellar Class. Go to business[.]google[.]com and make sure you have claimed your Google My Business and it is updated with the right information. Google My Business will list you above place 1 in the local search. Andrew Laws 📈 🤘 SEO expert from Yeseo So are you going to have that glass of wine and check your Google listing? #wine #seo #networking #marketing