Stephen Carter King’s Post

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Chief of Growth + Marketing + Strategy for Cheers! Market Analyst of Wine & Spirits, Beer + Craft Beer via global economic trends, insights, and outlooks • CEO of Cheers! a Sláinte! Co. ☘️

Are you repeatedly “slipping on a banana peel” in trying to run your craft beer business? Or those that support/sell into beer bizzes? I’ll steer you as to “what to do next.” ** In redux from yesterday, Sunday 8/11, here’s some inspiration and motivation so that you know you’re never alone — there’s always help for you — please reach out if you feel the need ** — Steve With your data (even loosely gathered in a shoebox), my team and I will quickly re-assemble and assess your “historical data points” and set you up on a glide path to victory. “Do you smell that? Do you smell that? Smells like … Victory!” — Robert Duvall as Lt. Col. William Kilgore from the flick ‘Apocalypse Now’ Are you facing — either a mini or major apocalypse in your business, now, or do you want to avoid a future one? Then master your business’ data points. As in customer type, where they come from, what they drink and eat, what music do they like, what vibe do they dig (causes them to stay longer), and anything else that’s important “to them.” Simply, it’s mastering your market’s demographics AND its’ psychographics, as well as the market you want. Again, master BOTH of these, I do! These are very simple actions you can take that will put your business in warp speed to sales increases — profitability, too! Most of the nearly 9,800 microbreweries and taprooms and brewpubs and more — EOY 2023 per the Brewers Association — want this, they really do. My company — Beerconomy and its subsidiaries, will manage your data and business intelligence, report this to you — along with any warning signs, frequently, in an easy-to-view-and-digest report via PDF — just like the BI/ERP dashboard WE use for YOUR business and ours. It just doesn’t get better or easier than this. Oh, and it’s not pricey either. Lettuce custom smash a ‘burger’ for you 🤓 “Where does he get all those wonderful toys?” — Jack Nicholson The Joker (from the movie Batman) Source: Brewers Association #Beer #CraftBeer #NonAlcoholicBeer #Cider #RTD #Microbreweries #Pubs #Taprooms #Brewpubs #ConsumerBehavior #BrandAwareness #EmergingTrends #BusinessIntelligence #ArtificialIntelligence #AI #DeepLearning ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy • Beer Market Analyst • Beerconomy CEO Thought Catalyst • Advisor • Sherpa and Speaker, sharing beer market trends, insights, statistics, and forecasts via The Beerconomist “The best beers are ones we drink with friends.” — Beerconomy Digital Coming Soon: Beerconomy Pro

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