Agital’s Post

While the office is quiet over the next few weeks, I'll be diving headfirst into creative research and ideation for clients. Curious about the trends that will shape the industry in 2025? Dig into my latest blog with Agital to uncover: ⚖️ How to balance AI’s efficiency with human creativity 🎥 Why raw, authentic UGC is set to dominate 💰 Tips for building a flexible, impactful creative strategy

[WARNING: RANT AHEAD]  My blood boils when I receive AI-generated pitches from marketing companies. 😡 Out of curiosity, I replied to one this week just to see what would happen. Not only was their pitch generated with AI, but their reply was also AI-generated. When I asked the “person” if this was an AI interaction, their response was, “Yeah, we get that a lot… but it’s not.” WHY WOULD YOU RISK IT?! It took three interactions to receive a human. Any credibility in their “marketing ability” is utterly blown. They lost my trust instantly as a vendor or partner. But it was a worthy experiment. It proves that humans like humans. And brands should be human-to-human. As the saying goes, “if you can shortcut your own standards, you’ll shortcut everyone else's”. AI is aptly named… “artificial”. Authentic brand identity work is so much more than an algorithm. It’s about capturing the essence, the voice, and the values that set a brand apart. It’s a creative, collaborative journey—not something you can simply automate. So here’s my advice: don’t go cheap on your brand. Invest in a strategy that truly reflects who you are. The results? Priceless. DM me for a free audit on your brand or campaign.

Good strategies connect organisations, media and channels. But too often brand strategies are developed in silos. They often deliver design principles but fail to bring an idea to life that works across advertising, digital, content, retail... This is one of the problems Ghost solves for - developing adaptive strategies that unify and integrate ideas to work seamlessly through every element of the brand. Get in touch if you'd like to know more about Ghost. #ai #brandstrategy #ideas #branding #strategy #integration

Good strategies connect organisations, media and channels. But too often brand strategies are developed in silos. They often deliver design principles but fail to bring an idea to life that works across advertising, digital, content, retail... This is one of the problems Ghost solves for - developing adaptive strategies that unify and integrate ideas to work seamlessly through every element of the brand. Get in touch if you'd like to know more about Ghost. #ai #brandstrategy #ideas #branding #strategy #integration

In a world where there’s an ocean of content and media noise and where #AI is literally exploding before our eyes and transforming (because it is, and it will) the way we all work and live, it's more important than ever to connect with people, to differentiate and stand out from the crowd. 🙋♀️ So that brings us to why we believe purpose-led #storytelling is increasingly important. Why? 🤔 When we work in harmony with our “why”, the results speak for themselves. It allows you to foster deeper connections with clients, prospective clients and your employees. Almost by default people will accept that you can do what you say you can. But as Simon Sinek rightly says: “People aren’t buying what you do, they buy why you do it.” Read our latest article on purpose-led marketing and the benefits it can bring for you 👇

You already have a full-time job creating a compelling brand. However, your brand sells its products or services through a distributed network with local partners. To increase overall revenue, local creative should still be an integral part of your strategy. AI can help you create multiple versions of creative content with a single prompt or image. By inserting dynamic fields like business name, cell phone number, or city, you can localize the content. This provides your local partners with creative materials they can utilize effectively.

The UAE is taking giant leaps to be at the forefront of the AI revolution that is reshaping every sector. As creative marketeers at RAPP, we believe that “The magic happens when AI’s performance analysis is combined with human creativity.” Read the full article with our RAPP UK Chief Creative Officer Al Mackie as he shares his thoughts on howhuman ingenuity and AI can join forces in the creative space with Thrive Global. #AI #AIinMarketing #CreativeTechnology #RAPPMENA

Stepping into the future of marketing with a personal brand 🚀. In this digital age, authenticity is our currency 💎. Leveraging AI and multimedia content, we’re creating a unique digital footprint 👣. It’s not just about visibility, it’s about making a difference 🌟. When businesses invest in personal branding for their employees, they’re not just increasing performance, they’re building loyalty 💼🤝. Remember, your personal brand is a promise to your clients. A promise of quality, consistency, competency, and reliability 🏆. @virtuatech.media #PersonalBranding #Marketing #FutureOfMarketing #AI #Authenticity #DigitalFootprint #Quality #Consistency #Competency #Reliability #Visibility #Difference #Loyalty #Performance #Investment #Business #Employees #Promise #Clients #DigitalAge #Currency #MultimediaContent #Unique #Footprint #Brand #Value #Growth #Success #Innovation #trends

Haven't ruined your personal brand yet? Here are 5 simple steps to do so: • 𝐒𝐭𝐞𝐩 𝟏 - A Weak Hook ↳ Write hooks no one cares about ↳ Watch everyone scroll past your posts • 𝐒𝐭𝐞𝐩 𝟐 - Not Having a Clear CTA ↳ End your posts with no clear next step ↳ You will miss out on engagement opportunities • 𝐒𝐭𝐞𝐩 𝟑 - Not Having a Content Plan ↳ Struggle to build a cohesive brand image ↳ Confuse your followers with random messages • 𝐒𝐭𝐞𝐩 𝟒 - Not Brainstorming ↳ Fail to come up with fresh content ↳ Bore your audience with repetitive posts • 𝐒𝐭𝐞𝐩 𝟓 - Failing to Analyze Your Post ↳ Ignore how your post fits with your brand ↳ Regret what you have shared after it's too late Don't want to go through all of the above? → Check doc! No worries! 📌 Remember: Analyze → Optimize → Capitalize. P.S. Which of these steps do you need to work on? Me? My CTA (if you don’t comment, I guess it’s really failing). _ _ _ _ _ Want to 10x your Personal Brand? Follow Mazen, and I will help you use AI to do that.

Attention is the only currency that matters 👀 💎 Marketing has changed a lot over the last ten years. Having a great product and solid advertising isn’t enough anymore. It’s all about attention now. With more and more content piling up, customers get easily distracted. So I think building long-term relationships with the audience is more important than ever. Quick wins won’t cut it anymore 😌 Companies can’t just expect to win by creating commercials. They should integrate their products into the lives of their customers. And they ought to do it authentically. 🎯 Polished ads → user-generated content  🤝 Curated videos → real people sharing authentic experiences  🎮 Ads → interactive experiences (offline and online) 🤖 One-size-fits-all solutions → AI-powered personalization and customization The future belongs to those who can capture - and keep - attention. I can help you to solve this puzzle with my two main projects! In Spruce Marketing for Entrepreneurs we can help you to create your ideal marketing strategy that will work. In Rebels.ai we deliver high-impact AI solutions that turn business problems into measurable wins. The ideal mix for perfect marketing! DM if you want to discuss more ;)