You haven’t heard? Google’s "new" AI Overview is finally giving smaller ecommerce shops the spotlight they deserve! 😱 AI Overviews are skipping over lengthy "shopping guides" and zeroing in on websites that quickly and clearly answer user queries. For smaller brands, this means a golden opportunity to shine. Here are a few tips you need to know to make Google AI Overviews your greatest growth tool: ✂️ Skip the fluff. Concise, user-focused content outperforms long, wordy pages. ⭐ Reviews and ratings are essential. Show aggregated feedback to build credibility and trust. 🔑 Long-tail keywords win. Tackle specific queries like "best eco-friendly sneakers for wide feet" to align with user intent. Want to learn more about how to make the most of Google AI Overviews? Check out the full blog in the comments! 👇 #EcommerceSEO #AIMarketing #SEOTrends #EcommerceMarketing #CMOInsights #GoogleAIOverview #GoogleAI #SearchTrends
Agital
Marketing Services
Burlington, MA 7,948 followers
Agital is The Impact Agency. We’re an integrated marketing partner for clients seeking data-driven strategy and results.
About us
Agital is The Impact Agency. We’re an integrated marketing partner serving clients of all sizes and across a variety of industries with services including paid and organic search, social, programmatic, public relations (PR), business consulting, marketing automation, website development, UX design, and more. Our team of digital marketing and holistic strategy experts is nimble, using the latest data sourced from our industry-leading proprietary software paired with decades of experience to achieve measurable growth for our clients. Backed by Trinity Hunt Partners and with offices across the US, Agital offers curated and holistic marketing services to advance clients and help them achieve business goals. For more information, visit agital.com.
- Website
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https://agital.com
External link for Agital
- Industry
- Marketing Services
- Company size
- 501-1,000 employees
- Headquarters
- Burlington, MA
- Type
- Privately Held
- Founded
- 2021
- Specialties
- Google Ads, Ecommerce Marketing, digital marketing, SEO, programmatic, paid ads, paid search, email marketing, sms marketing, digital agency, marketing agency, and managed digital marketing
Locations
Employees at Agital
Updates
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Will TikTok really get banned in the US? 🤔 And if it does, how will that impact the ecommerce brands thriving on TikTok Shop? ⤵️ You know our social commerce and live shopping expert Ethan Kramer couldn't leave you in the lurch with TikTok's fate hanging in the balance. Sign up now for his timely upcoming webinar on January 14 to discover his the next steps for ecommerce businesses. 👇
The reality is that 97% of TikTok & TikTok Shop agencies are not equipped to give you actionable advice on a ban or a nonban heading into 2025. It's not their fault, but it does come down to one simple fact. TikTok is their ONLY channel. If all your eggs are in one basket, it's a recipe for disaster. The info shared in this webinar will be relevant regardless of what happens to TikTok and will be a roadmap on how to create diversified social commerce marketing in 2025. 🚀 Note: I've worked in Social Commerce in the US since 2018. Started my agency in 2020 strictly focused on Facebook / Instagram. We expanded it to Email with Klaviyo, Google, and TikTok ads in 2021-2022 and then came on as one of the first TikTok Shop Partners in 2023. We launched LIVE shopping, affiliates, and content that year. In 2024 we expanded to IG Creator Marketplace and most recently are testing YouTube affiliates (and already seeing promising revenue). The Agital team is uniquely positioned to give insights on what is best for multiplatform social commerce growth, where each platform is at now / what you can take advantage of ASAP, and what's coming in 2025. That's exactly what we plan to do with this webinar. 🙏 See ya there! 🫡
TikTok Ban or No Ban - You Need a Social Commerce Game Plan! 🎯
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We hope your 2025 is lit with inspiration and relaxation. From all of us at Agital: Happy New Year! Big thanks to Rebecca Spindler for designing this beautiful animation 🕯️
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See how our Managing Partner and social commerce expert Ethan Kramer suggests #ecommerce brands master affiliate marketing in the new year 👀
Want to press the gas on your affiliate marketing in 2025? Here are a few things we suggest. Let me know what we're missing! 1️⃣ Integrate Multi-Channel Closed loop solutions No one wants to click more than they have to. Use TikTok Shop, IG Partner + Product Tags with FB/IG Shops activated for full checkout, and the one I'm personally most bullish on for next year, YouTube affiliate shopping. Best part of YouTube is you can retroactively tag old videos that feature your content. 2️⃣ Constant outreach to new creators and sample tracked monthly for all channels. This is your TOF. You need to keep new creators coming in or eventually your revenue will plateau. Once you have a great program, you can flip the switch and have more creators come to you, but you'll still need to engage them once they express interest. 3️⃣An easy way to automate communications to affiliates including welcome flows, inspo, of your top-performing content, and personalized updates based on their progress. This is a time saver. You can do this via third party tools, email or SMS. 4️⃣ A central place to communicate with all affiliates like Discord, WhatsApp, or Slack group. Use this not just to manage but engage including short-form videos from the founders and exclusive brand info they can't get on your social channels allowing them to create truly unique content. 5️⃣ A VIP program for top creators based on GMV generated (include all platform GMV) that invites them to unique experiences, exclusive offers, and product release coordination. Use these experiences to feed more behind the scenes style content for your brand handle and their creator handles. 6️⃣ Monthly affiliate themes that correspond to your brand marketing calendar with minimal guidelines for creators but allow for cross-platform, cross-affiliate consistent branding messaging that doesn't get too stale or boring. Don't box creators in but give them something to build off of that correlates to your traditional marketing calendar. What do you feel brands need from affiliate marketing to be successful heading into next year? Let's get a list going!
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2025 is less than a week away—are you ready? Our data revealed the top 5 New Year's resolutions of ecommerce CMOs, and we're excited to share! 👇 According to data we gathered from nearly 6,000 ecommerce marketers, the top 5 resolutions shaping the strategies of forward-thinking CMOs for the year ahead are: 1. Increase Retention & Customer Loyalty 🫶 2. Enhance Email Marketing Strategy 📧 3. Amplify SEO to Dominate the SERPs 🔍 4. Target the Right Audience Effectively 🎯 5. Stay Ahead of AI Trends & Tools 🤖 Check out our latest blog for specific steps CMOs are taking to ensure the success of each resolution in 2025. Link in comments. (And let us know in the comments if any of these are on your list, or if there are any big ones we missed.)
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Will you strike the right creative balance between #AI and authenticity in 2025? ⚖️ Check out Meghan Houston (Ouellette)'s 2025 predictions for the insights and answers ecommerce marketers need for the new year 👇
While the office is quiet over the next few weeks, I'll be diving headfirst into creative research and ideation for clients. Curious about the trends that will shape the industry in 2025? Dig into my latest blog with Agital to uncover: ⚖️ How to balance AI’s efficiency with human creativity 🎥 Why raw, authentic UGC is set to dominate 💰 Tips for building a flexible, impactful creative strategy
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Are you feeling the holiday spirit yet? Maybe this will help: 🔥 700% ROAS on new customer acquisition in month 1. 💸 50% website revenue increase YoY, with Meta as the #1 revenue source. 💪 10% new customer reach growth on Meta every month since kickoff. Discover how we drove these results for premium sustainable medical apparel brand Mediclo using Meta Ads. See how we helped increase their site revenue more than 50% in the first 3 months at the link in the comments. #Meta #ecommerce #healthcare #success
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The rush of #BlackFriday and #CyberMonday brings a wave of excitement—and a surge of #ecommerce customers eager to score the best deals. But after the glitter settles, one big question remains: How do you turn seasonal shoppers into loyal customers? Here’s why it matters: ➡️ Retaining a customer is 15x more cost-effective than acquiring a new one. ➡️ Repeat customers spend 67% more on average. Yet, many brands struggle to hold onto these deal-hunters post-holiday. Without a clear strategy, you risk losing them to the next big discount elsewhere. So, how do you bridge the gap between holiday sales and long-term loyalty? ✅ Segmentation: Not all shoppers are the same. Understanding and targeting their unique behaviors makes your outreach relevant and effective. ✅ Personalization: Build deeper connections with tailored recommendations, exclusive offers, and meaningful touches like thank-you notes or birthday discounts. ✅ Post-Purchase Engagement: The journey doesn’t end at checkout. Thoughtful communication between purchase and delivery keeps excitement high and builds trust. Learn more in the comments! #ecommerce #BlackFriday #CustomerRetention #BrandLoyalty #MarketingStrategy
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