7 Rivers Marketing’s Post

🚀 Build a Leadership Brand That Stands Out and Inspires Action Your leadership brand is the story that people tell when you’re not in the room. Are you leaving that story to chance or crafting it intentionally? 🤔 A strong leadership brand isn’t just about your reputation, it’s about the values you consistently showcase and the impact you leave behind. Leaders who take control of their brand unlock opportunities for growth, both for themselves and for those they lead. Here’s how to start building your leadership brand: 💜Identify your core values: These guide your decisions and reflect who you are as a leader. 💜Decide how you want to be perceived: What do you want others to say about you? 💜 Align your actions with your vision: Consistency is key. Show up as the leader you want to be every day. When you lead with intention, authenticity, and clarity, you’ll stand out and others will follow. If you’re ready to take your leadership to the next level and create a brand that opens doors, sign up for the waitlist to the Leadership Success Hub. We’ll give you the tools to refine, amplify, and showcase your leadership brand. 🚀 👉 https://lnkd.in/ecwfMXWn

Be intentional about building your leadership brand. That helped entrepreneur Shelmina Babai Abji get recognized as a leader when ascending the corporate ladder. She writes in Fast Company to consider how you are known and who knows you. Those two factors influence discussions about you when you're not present. Abji says this is part of being "strategic" and "intentional" for those who feel under-recognized or undervalued at their organization. She also suggests that workers ask for challenging leadership roles, view their boss as a partner in the promotion process and differentiate their value whenever possible. One way to do that is to help your boss — and their boss — find success. Read more: https://lnkd.in/eXHDYNNM Summary ✍: Todd Dybas

Choosing a Chief Marketing Officer (CMO) is a critical decision that can significantly impact your organization's marketing strategies, brand development, and overall business growth. The right CMO can bring innovation, leadership, and strategic vision to your marketing efforts. Introducing Pauseitive Tech's CMO Tariq Malik. Join our digital waitlist.

My first marketing campaign as a manager was a flop.  Here's what I learned. Sometimes, our toughest moments lead to our greatest growth. Implementing a new regional marketing campaign, I believed it would be a breakthrough. Instead, it missed the mark, reflecting our misunderstanding of local needs. In our eagerness to innovate, we pushed forward without fully engaging with our market teams. The result was campaign assets that felt out of touch—a clear failure in both strategy and empathy. 𝙏𝙝𝙞𝙨 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 𝙪𝙣𝙙𝙚𝙧𝙨𝙘𝙤𝙧𝙚𝙙 𝙩𝙝𝙚 𝙣𝙤𝙣-𝙣𝙚𝙜𝙤𝙩𝙞𝙖𝙗𝙡𝙚 𝙣𝙖𝙩𝙪𝙧𝙚 𝙤𝙛 𝙚𝙢𝙥𝙖𝙩𝙝𝙮 𝙞𝙣 𝙙𝙚𝙘𝙞𝙨𝙞𝙤𝙣-𝙢𝙖𝙠𝙞𝙣𝙜. We needed to involve them, seek their active participation in crafting solutions that resonate on a local level. We regrouped, valuing our team's insights to refine our campaign, enhancing resonance and unity. This proved empathy in decisions elevates outcomes for all. 𝘌𝘮𝘣𝘳𝘢𝘤𝘪𝘯𝘨 𝘰𝘶𝘳 𝘭𝘦𝘴𝘴𝘰𝘯𝘴, 𝘸𝘦 𝘶𝘯𝘥𝘦𝘳𝘴𝘤𝘰𝘳𝘦 𝘦𝘮𝘱𝘢𝘵𝘩𝘺'𝘴 𝘳𝘰𝘭𝘦 𝘪𝘯 𝘵𝘶𝘳𝘯𝘪𝘯𝘨 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴 𝘪𝘯𝘵𝘰 𝘴𝘩𝘢𝘳𝘦𝘥 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘦𝘴, 𝘯𝘶𝘳𝘵𝘶𝘳𝘪𝘯𝘨 𝘨𝘳𝘰𝘸𝘵𝘩 𝘢𝘯𝘥 𝘶𝘯𝘪𝘵𝘺. Striving to boost empathy in your leadership? Éclat guides you in enhancing decision-making through empathy. Let’s unlock your leadership superpower together.

Have you ever felt that "personal brand" has become just another buzzword in leadership conversations? It’s easy to fall into the trap of thinking a personal brand is about crafting the perfect pitch or curating a flawless online image. But real leadership isn’t built on carefully managed optics — it’s grounded in authenticity. True influence comes when your strategy aligns with who you are at the core. It’s about defining what you stand for, communicating that clearly, and ensuring your actions consistently back it up. I’ve seen client-facing leaders unlock entirely new levels of career success when they stop chasing what they think the market wants to see and start leaning into what makes them uniquely impactful. ***This isn’t about perfection — it’s about clarity and confidence.*** It’s about showing up as someone your clients trust, your team respects, and your peers admire because your professional presence mirrors your real-world values. The question isn’t... "How do I build a personal brand?" But rather... "How can I align my leadership impact with the best of who I am?" When strategy and authenticity meet, that’s where your leadership becomes magnetic.

MARKETING LEADERS ARE INCOMPETENT. The average tenure of CMOs at the top 100 Advertisers in the US is just 39 months. Clearly, each of them must be incompetent. They all must have faked their way into the role. Or have they become the scapegoat for poor corporate leadership? From an outside perspective, the lack of clarity from a CEOs business objectives and marketing leadership is a reoccurring problem. CEOs need to do better by partnering with their lead marketers. And marketing leaders need to ask better business questions. Let's stop the madness. Stop the marketing leadership turnover. Let's get back to leveraging marketing for what it's meant do. Drive business growth.

Redefining KPIs needs to be a leadership mandate: There is a clear link between leadership and profits: ➥ Companies with great leaders see 21% more profits. (Gallup) Yet, there's a widespread issue. Traditional KPIs do not capture true leadership effectiveness. They overlook the critical human element. The result? ➥ Disengagement. ➥ Stagnation. But there's a powerful solution for great leadership: Keep People Informed: ➥ Clear, transparent communication is non-negotiable. Keep People Involved: ➥ Collaboration should be the heart of operations. Keep People Interested: ➥ Opportunities for growth keep the momentum. Keep People Inspired: ➥ A compelling vision unites and drives teams forward. Elevate your leadership - For unparalleled results. 👇 Want a PDF of my top infographics? 👇 ▶️ Go Here: https://lnkd.in/g2xbnwhp Please repost to help others out there! ♻️

The LinkedIn analytics may have detected my comments on KPIs in a post yesterday. This is an effective way to explain the importance of KPIs to employees and the business. #KPI #EmployeeCommunication #Finance #Learning #Sharing #BusinessGrowth #EmployeeEngagement #DataDrivenDecisionMaking

Your story matters. It’s time to Speak UP and let your voice be heard in the executive space. We’ll help you craft a personal brand that amplifies your leadership across industries. Let us guide you on how to make your voice heard through executive branding #UPtober #SpeakUP #ExecutiveBranding #VoiceOfLeadership #Launchyourinfluence

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