Robert Galletta’s Post

This piece from HBR highlights how aligning marketing strategies with purpose-driven practices isn't just a trend—it's the new standard for leadership and impact. https://lnkd.in/ebMKRHK7

How can you get decision-makers to see you as a leader? You need to be strategic and intentional about getting them to see you in this role through the work you are currently doing! There are 5 main items to ensure you touch on to get that leadership promotion you are hoping for!   #leadershipskills #promotions #yougotthis 

The one thing marketing leaders need most is confidence. Even the most seasoned marketers struggle with confidence. I see this every day with the marketing directors I coach: They’re smart people... They have the skills. They have the experience. They know what needs to be done. But… They don’t have the confidence. → To speak up → To be wrong → To push back → To create change → To try something new If you want to succeed in marketing, you need confidence. Confidence in… → Your product or service → Your organization → Your positioning → Your leadership → Your message → Your team → Yourself I’m confident that you’ve got this. Are you? P.S. Share a recent win (big or small) so I can give you a high five and a confidence boost.

Do you have a 5-star Leadership Brand? Companies spend so much money on product / company branding, using all avenues to create competitive advantage that makes products and services stand out! Yet, we spend soooo little time and resources on elevating the leadership brand of our managers and leaders within the organization. People get promoted to leadership with no training / coaching to elevate their skills. Research tells us people quit companies because of their manager and despite the volumes of leadership books and programs out there, most organizations still have this common problem - poor leadership. Where do we start and how can we solve the issue: I have a few thoughts: 🚀 Treat your leaders as a brand 🚀 Teach leaders and managers how to elevate their leadership brand. When you buy a product with an attractive packaging but the content is sour, you immediately feel disappointed and may never purchase this brand again. When new hires or team members encounter your leadership brands every day, are they turned on or off? 📍Do your leaders truly understand your values? 📍Do they love those values everyday? 📍Do they make time for people? 📍Are they open to feedback? 📍Do they represent what your company wants to stand for? Think about it. Let’s discuss.

Your executive personal brand is different from your job title. You might be a healthcare CEO, marketer or IT person. But your brand is unlikely to be solely about what you do every day. It’s bigger than that. Your brand communicates your unique reason to serve—and clarifies who it is you would get out of bed early to guide through the transformation that only you can facilitate. A 2024 article from Chief (https://lnkd.in/gFjdaCA9) suggests that “by honing a voice and point of view that’s separate from any current title or role, leaders can craft their own career narrative and position themselves to take advantage of future opportunities.” I could not agree more. Join us for our seven-day Brand Leadership Summit to leverage the time-proven Excavate-Tell-Affirm™ process from Revealing Genius. We have one that starts TODAY 9/5! Or, get ready to have brand clarity in the New Year by registering for our next offering, December 12-20. https://lnkd.in/erNgvgu4

I’ve recently completed The Marketing Leadership Masterclass - an online international programme that brings leaders from across industries and continents together to explore what sits behind truly great marketing leadership; to learn, to be vulnerable and constructively challenge one another. From the outset, I’ve been fascinated by the diverse range of professionals in the cohort and the universal issues and indeed opportunities expressed. A series of bite size lectures, 4 challenges and a very active online forum are the foundations of the programme, led by the highly engaging Thomas Barta (author of The 12 Powers of a Marketing Leader) in collaboration with Diageo’s Syl Saller CBE who offered considered input and wisdom throughout. Our final challenge was to “pay it forward” by sharing our key learnings with 10 people or more. Whilst I’ve done this internally, I wanted to also share some key questions that summarise many of my reflections. I’m intrigued to hear your responses: 🔸Where are you influencing most strongly? Thomas has developed an insightful quick test on this - https://lnkd.in/eTsCgDn8 🔸What’s the biggest mistake you’ve made in the past year at work and what did you learn from it? 🔸How have you demonstrated the value of your marketing activity beyond the department/directorate? An interesting resource on this is the V-Zone (https://lnkd.in/ePAdPdg6) and thinking about your leadership and comms style (https://lnkd.in/e8Vf3zeZ). 🔸What’s been the most challenging thing you’ve worked on this past year? “A team is only as good as the challenge/conflict they can manage” was a quote that stood out to me. 🔸What has been the bravest decision you’ve taken this past year? A new programme will be kicking off soon. If you’re interested check it out: https://lnkd.in/ehxDiEHa

Can you relate to this? These concerns and gaps are common in many organizations: individuals are often promoted to managerial positions with little or no leadership training or coaching. Thank you Dr. Mofoluwaso Ilevbare for reiterating this. Like Dr Fofo noted, what is your leadership brand? How well-defined is it? While it's crucial for organizations to provide training and coaching, I recommend starting with a personal initiative. My book, “Lead-a-Ship: Navigating Success in Managerial Positions,” can be a valuable resource. Let's bring it closer, Leadership extends beyond formal managerial roles. Everyone has their own "ship" to navigate: - For some, it might be their role as a husband or wife. - For others, it could be leading a unit, department, group, corporation, institution, region, nation, business, idea, or any vision they hold. “Lead-a-Ship” takes you on a journey to become an effective leader, not just a manager but a leader armed with a renewed mindset and skillset to steer your ‘ship’ and avoid potential shipwrecks. Get the book and the workbook; available worldwide at https://lnkd.in/d9v_hR9P "True leadership is scarce! “Lead-a-Ship” by Abraham Owoseni is a timely book to help people lead themselves and others." Stephen Oluwatobi "This book serves as a template to guide leaders at different levels, sectors, and industries. It shares relatable experiences, very much applicable to life problems as they epitomise the right standard and essential approach to effective leadership." Dr. Akin' Akinpelu Thank you Dr. Mofoluwaso.

What leadership do you actually need right now? Things are getting a lot better, we are on the road to normality maybe things might get boring in the near future but it begs the question... What leadership do you need right now? I have been speaking with clients over the last month tabling new leadership hires and the comments are really interesting. It looks like the next wave of leadership talent is going to be duel or tri-skilled individuals. Teams aren't going to be built back the same as previously, a team of specialists within leadership isn't on the cards, I envision new leadership hires being a combination of previous leaders. If you are scoping out new leadership roles in Marketing I'd love to assist, there is some great talent out there with that unique experience across multiple disciplines. Get in touch.

Even after decades in marketing leadership, maybe even especially after being a leader, it's not uncommon to lack confidence about some bits of your marketing skill portfolio. Ella, the AI-powered virtual marketing assistant from Atomic Elevator can help you deliver your full 360-degree expertise.

Unlock the Power of Strategic Direction with a Fractional CMO! In the world of business leadership, understanding the nuanced difference between providing direction and giving instruction can significantly impact an organization's success. This distinction becomes particularly crucial when working with a fractional Chief Marketing Officer (CMO). Our latest blog explores these concepts and helps you determine which approach is more effective for driving strategy and marketing performance. Key takeaways from our latest blog: • Providing direction > Giving instruction for better results • Fractional CMOs thrive on strategic freedom • Benefits include: ------ Innovative marketing strategies ------ Increased adaptability ------ Higher ROI on marketing efforts ------ Customized approaches Plus, learn how a well-connected fractional CMO can fill resource gaps and drive end-to-end implementation! Want to supercharge your marketing strategy? Read the full blog https://lnkd.in/ejyZEjKr to explore our fractional CMO services. hashtag #FractionalCMO #MarketingStrategy #BusinessGrowth #LeadershipInsights