Grow Partners’ Post

In a strategic move poised to reshape the beverage and snack industry, Hempacco and Illumination Brands have announced a non-binding letter of intent for a business combination that could set new standards for innovation and vertical integration in the sector. This merger is not just about scale; it's about setting a new direction for product development and market adaptation in a highly competitive landscape. The new entity, which will retain the name Illumination Brands, aims to leverage Hempacco's cutting-edge manufacturing and R&D capabilities along with Illumination's robust distribution network to introduce innovative functional beverages and snacks. With a projected $35 million in revenues in its first year, this combination promises to harness the power of vertical integration from concept through to sales and distribution. 🔗 Why is this merger significant? * Industry Innovation: This is set to be the first vertically integrated beverage incubator in the USA, focusing on every aspect of beverage production from R&D to market delivery. * Expansion Potential: The merger aims to expand the reach of existing products and introduce new ones, enhancing both market presence and consumer access. * Strategic Synergy: Combining Hempacco’s innovation with Illumination’s distribution might redefine consumer expectations and influence future market trends. * The strategy here is clear: by merging, both companies not only aim to enhance their market share but also to create a more resilient framework against the volatile shifts of consumer preferences and market dynamics. This proactive approach is expected to not only meet but anticipate the needs of a diverse consumer base, looking for healthier and more functional beverage choices. For professionals in the beverage industry, this merger represents a benchmark for how companies can effectively adapt and respond to evolving market demands through strategic collaboration. It is a call to action for all of us to think bigger and act boldly to foster innovation that resonates with and even anticipates consumer trends. 🌟 Are you ready to see where this journey will take us? Stay connected, and let’s discuss how this new phase in the beverage industry could unfold and influence other sectors. Read more at: https://lnkd.in/g4h-KR2n #BusinessStrategy #Innovation #MergerAndAcquisition #BeverageIndustry #FunctionalBeverages #MarketGrowth #ProfessionalNetworking #IndustryLeaders

14 Stages of FMCG Product Development: A Comprehensive Guide to FMCG Product Development. Unlock the secrets of FMCG product development with this comprehensive guide. Gain practical insights and strategies for navigating every stage of the journey, from market exploration to post-launch surveillance. https://lnkd.in/eVv333wf

Generate Better Feedback with a Strategic Mid-Development Pilot Run from Rapid CPG Obtain tangible products for immediate feedback and improvement Enhance Your Product by leveraging Rapid CPG's Pilot Production Services mid-development to obtain tangible products for immediate feedback and improvement. We provide pilot samples to enhance buyer engagement, execute focus panels, and create a winning presence at trade shows. Our strategic intervention enhances market readiness and consumer acceptance. Ready to refine your product and amplify market success? Click to learn more about Rapid CPG’s strategic mid-development pilot runs. Let's collaborate to enhance buyer engagement and perfect your product for the marketplace! https://lnkd.in/g2BSAfHU

Coca-Cola was founded in 1886 by Dr. John Stith Pemberton in Atlanta, initially as a medicinal tonic for energy and headaches. Its transformation into a global beverage giant began when Asa Candler acquired the rights and aggressively marketed it. Today, led by CEO James Quincey, Coca-Cola is recognized for its iconic branding, global reach, and sustainability initiatives. The brand’s success lies in its innovative marketing, product diversification, and commitment to evolving consumer needs. #CocaCola #GlobalSuccess #BrandStory #Innovation #Sustainability #IconicBrand #BusinessLeadership

As promised, a quick update on a 6-week strategy review with IQI Trusted Petfood Ingredients , where we evaluated the current business against market developments, client needs, and of course opportunities from their recent merger.   Our outside-in approach included interviews with nearly a dozen suppliers, manufacturers, and industry experts. Visual concepter Martin Mes helped visualize future scenarios, which we explored during our strategy offsite. We even made time for a refreshing ride on our road bikes to reflect on our work!   Next, we’ll turn the strategy into real commercial and operational initiatives, including some exciting new products and services.    Thanks to the IQI team—Mark Oostendorp,  Lennard Smit and Arjan Van Waes—for the great collaboration! Looking forward to bringing the strategy to life in this next phase.   If you're interested in a lean & mean strategy review with Wayve Business Innovation, feel free to reach out. Always happy to kick things off with a brainstorm! #strategyreview #growthstrategy #strategicplanning #innovation #petfoodingrediensts #WayveBusinessInnovation

𝐓𝐡𝐞 𝐍𝐏𝐃𝐬 𝐨𝐟 𝐒𝐄𝐒𝐀 𝐂𝐚𝐫𝐞 𝐟𝐨𝐫 𝐁𝐃 𝐌𝐚𝐫𝐤𝐞𝐭 𝐢𝐧 𝟐𝟎𝟐𝟒! 🎉 It's been a year of rolling out the new launches from scratch to customer end. From a new oil dedicatedly for BD & launching Shampoo Series eventually. A complete teamwork from our Team to bring all these in a fashion. In the segment VAHO & unique herbs based honest products for the consumers was a great experience. From artwork to production, post CUT trials or experiment through campaigns and look out for first impression through data & qualitative responses from customers. The NPDs of SESA in BD are proudly getting sold & loved by consumer in E-commerce right to the moment of launch. Hoping to deliver SESA's uniqueness at the retail for the customers who are looking for honest products among all chemical things in a more consistent way. Quazi Atiqul Alam Mahmud Hasan Ajmain Faieq #NPD #NewProductLaunch #NewProduct #NPDStrategy #NewOil #Marketinglaunch #LaunchingCampaign #ProductStrategy #Production #Productcycle #Productmanagement #Operation #Design #Label #Artwork #Research #Trails #CUT #RD #BrandDevelopment #BrandStrategy #Portfoliomanagement #ProductPortfolio #SESACare #Ayurvedalifestyle #Ayurvedic #VAHO #Valueaddition

ULMA Packaging has acquired Packdesign AB, this acquisition reinforces comprehensive solutions to fresh food, food in general, and non-food sectors. Roger Kalitta #Acquisition #FreshFoodSectors #NonFoodSectors #packagingsolutions #PackDesignAB #processautomation #ULMAPackaging

As a CPG brand we're planning our strategic product launches WAY in advance. Though it's only March, we've already got ideas and planning brewing for holiday flavours (TBD!) - Tell us, as a CPG brand how does your business planning and marketing differ compared to other companies? #cpgmarketing #cpgindustry #cpgbrands #strategicplanning

Change has been a constant in my career and as challenging as it has often been, I have also thrived through the opportunities that followed. I had to become comfortable in the uncomfortable. I had to be willing to embrace challenging, uncertain, or unfamiliar situations as opportunities for learning and growth. Through this journey I have made countless friends, learned from the masters and had the best years of my career. Here’s to this new chapter. “Companies that change might survive, but companies that transform thrive.”

InvestBev Unites InvestBev, Sprout Beverage, BevStrat and Algoma Capital Into One Brand — MediaContacts.co — The #brand #evolution of InvestBev now #offers full-service #support for adult #beverage #brands at every #stage of #growth — from incubation to acquisition CHICAGO, #June #11 2024 InvestBev, the largest #private #equity #firm in the #United #States solely #focused on the adult beverage #industry proudly announces its comprehensive brand evolution initiative. With #200 #million in assets under #management #AUM and a separate #100 million in private #credit InvestBev united its affiliated entities - InvestBev, Sprout Beverage, Algoma #Capital and BevStrat - into a single, full-service #company dedicated to supporting adult beverage brands. In addition to equity and credit capital support, the evolved InvestBev now provides a full suite of services, including growth acceleration, consulting, sales support, financial management, accounting, barrel insurance, and more. "This brand evolution reflects InvestBev's unwavering commitment to helping our partners succeed at every stage of their growth." -- Brian Rosen, Founder, InvestBev Founded in 2015 by Brian Rosen, a third-generation beverage industry veteran, InvestBev is known for its deep expertise in the adult beverage industry. The InvestBev team has a collective 70+ years of adult beverage and financial experience working across leading brands including Molson Coors, Bacardi, Dewar's, Jim Beam, PNC, BMO, RVK Funds, Citadel, and more. They bring this experience into all facets of their work with partner brands. "This brand evolution reflects InvestBev's unwavering commitment to helping our partners succeed at every stage of their growth," said Rosen. "With all of our entities and services now united under one roof, we are uniquely suited to serve our clients and partners across the three-tier system. We are thrilled to welcome this new era and continue to build upon our legacy of empowering brands, distilleries, and suppliers in our beloved industry." For more information on InvestBev, visit www.investbev.com. About InvestBev InvestBev is a trusted leader in the alcohol beverage industry and is the only organization to support beverage brands at every stage of their growth from incubation to acquisition. InvestBev backs the best in adult beverage and partners receive full-service support, including growth and acceleration strategy, sales and marketing, retail distribution operations, insurance, and capital, including equity and credit lending. Current portfolio companies include JuneShine, Ten to One Rum, Thomas Ashbourne Craft Spirits, Cann Social Tonic and more.