Game Changer Foods

Hey Toronto! 👋 Want to meet us? We’ll be at CHFA NOW this weekend at Exhibition Place! Find us at booth #1101 and ask us ALL your burning questions + try some Chickpea Bites! - Your Co-Founders, Arun Lamba & PD Narula #chfa #chfanow #chfaeast #chfatoronto #cpgindustry

Do you find that you spend more on food & bev in the summer, or the winter? As a CPG brand we notice an influx in sales in the summer months. There is a higher rate of people seeking healthy options, and snacks for their road trips, BBQs, events, beach days, and more. We love the increase in events - it leads to meeting so many more people and getting the word of GCF out on the streets. Arun Lamba P D Narula

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Tiktok slideshow posts have shown to be highly successful for us. Here's why we think that is: - You can tell a story that the viewer gets to choose the pace of, whether they have a shorter attention span or a longer one, they can scroll through as fast or as slow as they want. - You can showcase your product for longer periods of time, rather than in video format where the clip of your product is gone before the viewer even realizes what they were looking at. - You can use photos that may seem "out of context" to drive engagement to the content that is within context; for example, having the opening photo be a group of friends (to catch people's attention), and then the subsequent photos are of product, or product related photos. - The slideshow feature is newer, meaning the tiktok algorithm is favouring and pushing out slideshow content. Have you tried the tiktok slideshow feature for your brand? #tiktok #digitalmarketing Image credit: Wikihow, 2024

We want to give a shoutout to a brand that has been so kind and supportive throughout our start-up journey, Wize Tea !!! Not only are the founders and team over at Wize so incredibly kind, they also make an amazing iced tea. If you haven't had a chance to try these low sugar, fruity, coffee leaf teas, you simply must! #brandshoutout #cpgmarketing #cpgindustry

ASK THE FOUNDERS: What do you wish you knew about in the CPG space? 👀 Arun Lamba P D Narula #cpgspace #cpgindustry #cpgfounders #vancouverbc

As a CPG brand we're planning our strategic product launches WAY in advance. Though it's only March, we've already got ideas and planning brewing for holiday flavours (TBD!) - Tell us, as a CPG brand how does your business planning and marketing differ compared to other companies? #cpgmarketing #cpgindustry #cpgbrands #strategicplanning

We're looking for brands to partner with this spring and summer on some road trip/picnic/beach day themed posts and giveaways! Comment below or message us on Instagram if you are interested in crafting up something tasty!

We launched a NEW FLAVOUR this week!! Here's How it Went: We took a different approach to marketing this new flavour, relying solely on social media, and working with a few of our long-time retailers. On February 29th we launched Berry Bliss, our latest culinary masterpiece. With having pushed back our launch date a few times we were worried that consumers wouldn't be as excited about our new launch...boy were we wrong! The LOVE for Berry Bliss was unparalelled! Reviews came flowing in, people ran to the closest retailer to them, snapped pics, and told us just how much they loved them! We're still in the very early stages of launching this flavour, but things are looking up. We're so excited to continuing marketing this new flavour, and hearing more about what our consumers think! Have you tried Berry Bliss yet? Leave us your thoughts in the comments :)

We have newsss! 🍫 🍓 Our third flavour, Berry Bliss is OFFICIALLY set to launch on February 29th! We couldn't be more excited for this decadent new flavour. We've put so much time into making sure the flavours and consistency of the bites were perfect, while also staying true to our brand morals of using only high quality, clean ingredients. We can't wait for you to try them! If you're a retail location and think our bites would do well with you, don't hesitate to send us an email! Arun Lamba P D Narula