Get your message in front of the right people when they’re most engaged by targeting your ideal audience with LinkedIn advertising. Subject to members' preferences, choose targeting options from:Locations  Audience attributes such as company…

LinkedIn Interests and Traits targeting lets you build your audience based on members’ direct or inferred interests, traits, or professional groups they may belong to, subject to each member’s ad settings and LinkedIn’s Advertising Policies. There…

You can use audience expansion to increase the reach of your campaign by showing your ads to member accounts with similar attributes to your target audience. For example, if your campaign targets member accounts with the skill Online Advertising…

Learn best practices on how to set up your campaign's target audience to drive results. The right target audience allows you to focus your campaign on the LinkedIn members most likely to take action on your ads. Learn moreExplore our free, 45-minute…

Predictive audiences and audience expansion are features in Campaign Manager that help you increase the reach of your campaign. Predictive audiences Predictive audiences help expand your campaign’s reach by creating an audience of member accounts…

On February 29, 2024, LinkedIn’s lookalike audiences were discontinued. This means that: New lookalike audiences can’t be created and existing lookalike audiences can’t be edited.  Existing lookalike audience data will no longer…

Campaign audience size can be optimized to improve your ads’ performance. Learn how to manage audience size to fit your marketing goals. As you select your targeting options, you can see an estimate of the audience size you'll be able to reach in…

Once your campaign starts, it's important to monitor the activity and make optimizations when necessary to increase campaign success. Remember that ads are displayed on an auction-based platform and compete against other advertisers with a similar…

As members continue to update their profiles with their education and experience, their targeted advertising group changes. With the high volume of members joining LinkedIn and the rate at which members update their profiles, the actual target…

As you set up targeting for your Classic campaigns, you can discover more about your audiences using the Forecasted Results window on the right of the campaign creation page. Below Target Audience Size, you can click Show segments to get more…

LinkedIn’s targeting allows you to customize your audience size. Using AND-OR logic helps further refine your targeting criteria by leveraging audience segments or audience attributes to select or exclude member accounts from your audience. For…

When you create a new Classic campaign in Campaign Manager, you'll be prompted to select your audience. You can use an existing audience or create a new audience. Existing audiences include: Saved Audiences - Audiences you've created and saved to…

Using the same targeting filters in LinkedIn Campaign Manager, Talent Insights, and Recruiter may yield different audience counts as they consider differing customer use cases for each product. Some common reasons for this: Learn more about the…

In Campaign Manager, you can choose to target Company Industries when you’re defining your target audience. To help you improve the granularity and accuracy of your campaign's targeting, we’re updating our industry options in Campaign Manager…

Video audiences are an option within Matched Audiences that allow you to retarget LinkedIn members who viewed all or part of your video ads. To create a video audience: Your audience will need to match at least 300 members to be used in your…