The LinkedIn Conversions API directly connects data from HubSpot and LinkedIn.
Connect to HubSpot
To connect to HubSpot, go to their ads tool and use their instructions to create and sync your lifecycle stage change ad conversion events using LinkedIn's Conversions API.
Here's a tip
When you connect HubSpot with your LinkedIn Ads account, we recommend that you set up your conversions in HubSpot, not in Campaign Manager.
After you connect to HubSpot
Once you have successfully created an ad event sync in HubSpot, you can find the new conversion rule in Campaign Manager.
To find your conversion rule:
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Go to your ad account in Campaign Manager.
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Click Measurement on the left menu, then click Conversion tracking.
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Review the table to find your conversion rule. The conversion rule name will be the same event name created in HubSpot. You can also type the name into the search bar to find your conversion rule.
After you’ve found your conversion rule, HubSpot will be listed in the Data Source column, and the conversion Type column will be populated based on our mapping with HubSpot lifecycle stages as shown below:
| HubSpot Lifecycle Stage | LinkedIn Conversion Type |
|---|---|
| Subscriber | SUBSCRIBE |
| Lead | LEAD |
| Marketing Qualified Lead | QUALIFIED_LEAD |
| Sales Qualified Lead | QUALIFIED_LEAD |
| Opportunity | REQUEST_QUOTE |
| Customer | PURCHASE |
| Evangelist | OTHER |
| Other/Custom | OTHER |
When reviewing your conversion rules, keep in mind:
- If you need to modify the default conversion type, edit the conversion rule and select a different conversion type.
- HubSpot associates the conversion rule by default with all Active, Draft, and Paused campaigns in your ad account. To modify the default campaign association, edit the conversion rule and select the campaigns you want to track with the conversion.
- HubSpot sends conversion data to the conversion rule whenever any contact lifecycle stage is updated to the lifecycle stage you selected for an ad event sync in HubSpot.
You can also connect to HubSpot using Zapier.
Important to know
The time it takes for the status to update depends on the type of conversion. Check the status based on the typical frequency of the conversion event.
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