Event ads allow you to promote LinkedIn Events from your Page to a defined audience. As a Sponsored Content ad format, event ads are displayed in a member’s LinkedIn feed and optimized to highlight important event details.
Using the event ad format, you can also create a live event ad to help maximize registrations, live views, and lifetime views for your Company Page's LinkedIn Live Events. With live event ads, your targeted audience will see a different ad experience before, during, and after the event.
Important to know
- Live events ads aren’t a new ad format; they provide exclusive features for live events hosted on LinkedIn under the existing Sponsored Content event ad format.
- Live event ads are currently only available for the Classic ad campaign type with the brand awareness, engagement, or website visits objectives.
Event ads can be selected as an ad format when you choose one of the following campaign objectives:
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Brand awareness
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Website visits
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Engagement
When you add event ads to your campaign, you can choose to create a new event ad or browse existing content, which includes previously created event ads as well as posts from your LinkedIn Page with event URLs.
Measure how many event registrations were received through your event ads with performance metrics. You can view event registrations when choose Performance or Conversions & Leads on your reporting dashboard. You can also create a custom column view with event registration metrics.
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