Matched Audiences allow you to create custom audiences by uploading a list, retargeting, or through third-party data integration.
Important to know
Reach may be limited for some Matched Audiences when targeting within the European Economic Area or Switzerland. Learn more about our best practices for LinkedIn Ads audience targeting.
Here are some recommendations that can help you while setting up Matched Audiences:
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The minimum campaign audience size is 300 member accounts and location is a required targeting facet. If you apply Matched Audiences segments to build your campaign audience, it’s important the segment matches more than 300 member accounts as location might decrease your audience size.
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If your segment is too small (less than 300), you can select multiple audience segments to apply to your campaign. Learn more about how to increase audience size with Matched Audiences.
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Even if your Matched Audiences segments are in the building state, they can be applied to your campaign. Your campaign will automatically begin delivering once your audience has reached a minimum of 300 member accounts.
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Use asset copying to share a copy of your website retargeting, company list, or contact list audiences across multiple Campaign Manager accounts.
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If you upload a company or contact list:
- Use our templates to upload your company or contact list. Visit our troubleshooting help center article for more tips on file formatting.
- When uploading a list of companies, provide the company name and the Company Page URL (www.linkedin.com/company/NAME) in the template to improve match rate and accuracy.
- For company lists, you can view company-level metrics on companies from your uploaded list and through organic engagement with Companies in Campaign Manager. To find Companies, click Plan, then Companies on the left menu.
- Contact audience segments can be created from uploaded contact lists or data integrations with third-party providers.
Important to know
Consistent with our terms, the Insight Tag should not be installed on web pages that collect or contain Sensitive Data. This can include pages offering specific health-related or financial services or products to consumers. For example, depending on the content of the pages, the Insight Tag may be included on a generic homepage for a pharmacy or a bank, or business-to-business pages directed only to organizations and financial or healthcare professionals, but should not be included on consumer pages for certain types of medications or pages where users manage their financial accounts and transactions or medical appointments, since it could lead to the inadvertent collection and sharing of sensitive information regarding the health or finances of individuals who visited that page. This does not constitute legal advice. Please consult with your webmaster and legal counsel to determine which pages may or may not collect sensitive data.
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