LinkedIn Lead Gen Forms make it easy for advertisers to collect quality leads using forms that are pre-filled with LinkedIn profile data.
When a member clicks on the call-to-action button on a LinkedIn ad with an attached Lead Gen Form, the form is automatically filled with their contact and profile information. They can then submit their information to companies through the form without having to manually type it in.
With Lead Gen Forms, advertisers can collect leads at conversion rates that typically outperform the LinkedIn benchmark.
Lead Gen Forms are available on both mobile and desktop for Sponsored Content and Sponsored Messaging campaigns.
Once members have engaged with your Lead Gen Forms, you can create Matched Audiences Lead Gen Form audience segments to retarget engaged members in future campaigns.
There is no additional cost for LinkedIn Lead Gen Forms outside of the costs for the associated ad campaigns.
Learn more about how to create Lead Gen Forms and our recommendations for best practices.