Tag management systems compatible with the LinkedIn Insight Tag | Marketing Solutions Help

Tag management systems compatible with the LinkedIn Insight Tag

Last updated: 9 months ago

Tag management systems allow you to deploy and manage multiple tracking tags implemented on your website without requiring software coding. You can add the LinkedIn Insight Tag to your tag management system to control all your tags and use features in Campaign Manager like Conversion Tracking or website audiences.

You’ll need the partner ID from your LinkedIn Insight Tag to add it to your tag management system.

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The LinkedIn Insight Tag is supported by many tag management systems. Check with your tag management vendor to ensure that the LinkedIn Insight Tag is compatible.

Learn how to add the LinkedIn Insight Tag to your tag management system

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To use Google Tag Manager as your tag management system, you’ll need to add the LinkedIn Insight Tag 2.0.

To add the LinkedIn Insight Tag 2.0 to Google Tag Manager:
1. Go to tagmanager.google.com and sign in.
2. Select your account and your container.
3. In the New Tag box, click Add a new tag.
4. Click Tag Configuration, then select Discover more tag types in the Community Template Gallery.
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If your Insight Tag source status shows as Unverified, this means that we haven’t received signal from your Insight Tag. If you’re seeing Unverified as your source status:
- Check that your Insight Tag is set up correctly. A few common issues include:
  
  If you installed the tag yourself, make sure that you’ve copied the full code.
  
  Check to make sure you’ve used straight quotation marks instead of curly quotation marks when copying and pasting the tag.
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The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable features like in-depth campaign reporting and website retargeting.

Install the Insight Tag on your site

To install the Insight Tag on your site:
1. Go to your ad account in Campaign Manager.
2. Click Data on the left menu, then click Sources.
3. Click Insight Tag, then click the I will install the tag myself dropdown.
  You can also choose to send the tag to a developer or use a tag manager.
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The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock professional insights about your audiences. You can use the LinkedIn Insight Tag to track conversions, retarget website visitors, and learn aggregate insights about categories of members interacting with your ads.
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Add the LinkedIn Insight Tag to your website

Manage your LinkedIn Insight Tag in Campaign Manager
Set up Conversion Tracking for Insight Tag conversions
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You can use tag management systems, like Google Tag Manager, to manage multiple tags added on your website in one place for conversion tracking.

When you use Google Tag Manager, you'll need to:
- Choose event-specific conversions when setting up your conversions. Event-specific conversions help you track actions taken on your website after your ad has been displayed.
- Access your Insight Tag conversion ID and partner ID from your LinkedIn Ads account.
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