Carousel ads are a Sponsored Content ad format that appear in the LinkedIn feed. They feature multiple images that can be scrolled through.
The advertising specifications required for carousel ads are:
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Name this ad - Use up to 255 characters to name your carousel ad.
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Introductory text - Use up to 150 characters to avoid truncation on some devices (a maximum of 255 characters)
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Cards - Use a minimum of two cards and a maximum of ten cards. Requirements for individual cards within the carousel:
- Max file size: 10 MB
- Max image dimension: 4320 x 4320 pixels
- Recommended individual image spec: 1080 x 1080px with a 1:1 aspect ratio
- Images will be scaled to 312 x 312px
- Rich media formats supported:
- JPG
- PNG
- GIF (non-animated only)
- Headline text for each image card is a maximum of two lines before being truncated.
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Character limits:
- Destination URL - URLs must have the "http://" "or https://" prefix. You may use up to 2,000 characters for the destination link.
- 45-character limit for carousel ads that direct to a destination URL
- 45-character limit for carousel ads with a Lead Gen Form CTA
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Carousel cards may be directed to different destination URLs, but if the Lead Gen Form option is selected, the CTA will link to the same Lead Gen Form for all carousel cards.
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Once your ad is saved, you cannot edit the carousel cards.
Ads can be rejected if they do not meet our advertising guidelines.
Learn more