Go to your ad account in Campaign Manager.

Click the Create button in the upper-left corner of the page and select Campaign. 

• As you create a new campaign, you can use the navigation pane on the left side of the page to keep track of your progress.  

Select the objective for this campaign.  

• If you selected website visits or lead generation as your objective, select Classic and then click the Next button.  

Create a new campaign group or click Select group in the upper-right corner to choose from your existing campaign groups. Click the Next button after creating or selecting the campaign group.

Select an objective.

• If your campaign group has a group objective, the campaign will automatically select that objective. To change the objective, create a new campaign group with a different group objective. 

Select an audience. You can choose to: 

• Manually select audience attributes. 
• Select one of your previously used Saved Audiences. 
• Select a LinkedIn Audience template to use audience attributes suggested by LinkedIn. 

Select an ad format.  

• Your ad account must be associated with a LinkedIn Page to select most ad formats. If your ad account isn’t associated with a LinkedIn Page, you’ll only be able to select text ads as the ad format.  
• If your campaign group has Dynamic Group Budget turned on, you can only select Sponsored Content ad formats. 

Optional: Add URL tracking parameters for the ads in your campaign.  

Optional: If available for your ad format, you can select the checkbox to enable or disable LinkedIn Audience Network placement for your ads. 

Select a budget, optimization goal, schedule, and bidding strategy.

• If your campaign group has Dynamic Group Budget turned on, the budget, schedule and bidding strategy are set at the campaign group level instead of the campaign level. You can set a bid amount if the campaign group has a cost cap or manual bidding strategy selected.
• If you have a brand awareness campaign for LinkedIn Connected TV (CTV), you can set a custom frequency cap or keep the default frequency cap setting.
• For lead generation campaigns that meet the qualified leads requirements, the optimization goal defaults to qualified leads and the bidding strategy is maximum delivery. You can change the optimization goal, but it’s recommended that you select qualified leads to ensure your ads are delivered to members who are most likely to convert.

Add conversion tracking (optional) or qualified leads conversions.  

• Keep in mind, we’ll automatically select conversions to associate with your campaign based on your conversion category and campaign objective selection. You can review, add, or remove conversions as needed.
• If you selected the qualified leads optimization goal, you must have at least one qualified lead conversion.

Click the Next button and the Save button to confirm your choices and continue with creating or selecting ads.  

After setting up ads for the campaign, click the Next button.  

• Use the links below for help on setting up ads for your selected ad format. 

Review the campaign settings and click the Launch campaign button.