To create new ads or to sponsor organic posts from your LinkedIn Page, you need an ad account in Campaign Manager that you associate with the corresponding Page. Then you’ll need the correct permissions on your ad account and the Page.
Required ad account permissions
The level of access you need on the ad account depends on who creates the campaign:
- If you need to create both campaigns and ads, you must be assigned the role of campaign manager, account manager, or billing admin.
- If you only need to create or edit ads in an existing campaign, you must be assigned the role of creative manager, campaign manager, account manager, or billing admin.
How someone is added to an ad account varies depending on if you have Business Manager:
- If your ad account has been claimed by a Business Manager, a Business Manager admin will need to provide you with the appropriate permissions.
- If your ad account hasn’t been claimed by a Business Manager, an account manager from the ad account can provide the appropriate permissions in Campaign Manager.
Required LinkedIn Page permissions
Page permissions can be granted in either Campaign Manager or Business Manager:
- If your Page has been claimed by a Business Manager, a Business Manager admin will need to provide you with the appropriate permissions.
- If your Page hasn’t been claimed by a Business Manager, a Page super admin can provide the appropriate permissions from the Page’s settings.
The Page admin permissions you need depend on how you set up your ad or the actions you need to take, as shown in the following table.
| How you set up your ad | Campaign objective | Ad format | Super admin or content admin | Super admin, content admin, or Sponsored Content poster |
|---|---|---|---|---|
| Create new ad in Campaign Manager | All | ✓ | ✓ | |
| Sponsor organic post from your Page with changes | All | Single image ad, video ad, event ad, document ad, and article and newsletter ad | ✓ | |
| Send request to sponsor organic posts as thought leader ads | Brand awareness, Engagement | Single image ad, video ad, and article and newsletter ad | ✓ | |
| Sponsor organic post from your Page with no changes to the body of the post | Brand awareness | Single image ad, video ad, event ad, document ad, and article and newsletter ad | ✓ | |
| Website visits | Single image ad, video ad, event ad, and document ad | ✓ (only for video ad) | ✓ (only for single image ad, event ad, and document ad) | |
| Engagement | Single image ad, video ad, event ad, document ad, and article and newsletter ad | ✓ (only for video ad) | ✓ (only for single image ad, event ad, and document ad) | |
| Video views | Single image ad, video ad, event ad, and document ad | ✓ | ||
| Lead generation | Single image ad, video ad, event ad, document ad, and article and newsletter ad (does not support sponsored newsletter articles) | ✓ | ||
| Website conversions | Single image ad, video ad, event ad, and document ad | ✓ (only for video ad) | ✓ (only for single image ad, event ad, and document ad) |
Here's a tip
Changes to a sponsored organic post include adding a call-to-action, headline, or URL.
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