Zeotap

Reaching the right audience is critical, but knowing who not to target can be just as powerful. That’s the approach Virgin Media O2 took with Zeotap CDP, leveraging its Audience Suppression capabilities to transform their marketing strategy. With Zeotap CDP, VMO2 achieved: ✔️ Greater campaign efficiency by eliminating overlap and focusing on untapped potential audiences. ✔️ Cost savings through smarter resource allocation. ✔️ Enhanced customer experience by reducing repetitive or irrelevant ads. By integrating audience suppression into their strategy, VMO2 didn’t just optimise performance—they set a new benchmark for precision in telco marketing. 💡 Learn how audience suppression can elevate your marketing game: https://lnkd.in/gYkG2bKs #ZeotapCDP #TelcoMarketing #AudienceSuppression #DataDrivenMarketing #CustomerExperience Mohamed Ali Georgina West Javier M.

In today’s fast-paced marketing landscape, relevance is everything. Yet, outdated audience segments can lead to wasted budgets and missed opportunities. That’s why Zeotap CDP’s Audience Refresh Frequency is a game-changer for brands aiming to maximise their campaign impact. With Audience Refresh Frequency, brands can: ✅ Keep segments fresh with real-time updates, ensuring campaigns always target the right audience. ✅ Enhance precision by dynamically adjusting to customer behavior and preferences. ✅ Drive efficiency by reducing wasted ad spend and boosting campaign ROI. Say goodbye to static segments and hello to data-driven precision that scales with your business. With Zeotap CDP, your campaigns are always one step ahead. 💡 Discover how Audience Refresh Frequency is transforming marketing strategies: https://lnkd.in/ghHQvwVy #ZeotapCDP #AudienceSegmentation #DataDrivenMarketing #CustomerEngagement #MarketingPrecision Simran garg Pritika Shetty Sathish K S Harsha Korasala

Effective audience segmentation is the backbone of impactful marketing campaigns. For Virgin Media O2, achieving this meant going beyond traditional approaches. By leveraging Zeotap CDP, they unlocked the power of suppression to reach the right audience, while optimising efficiency and reducing waste. Here’s how Zeotap CDP made it possible: ✔️ Advanced audience suppression to focus on high-value prospects and avoid oversaturation. ✔️ Streamlined segmentation that delivers precision without complexity. ✔️ Scalable solutions tailored to fit evolving marketing needs. The result? More targeted campaigns, maximised ROI, and a stronger connection with their audience. Read the case study here: https://lnkd.in/gehyuMGS 💡 With Zeotap CDP, brands like VMO2 are setting new benchmarks for data-driven marketing. Imagine what it could do for you! #ZeotapCDP #AudienceSegmentation #DataDrivenMarketing #MarketingInnovation #CustomerData Mohamed Ali Robert Smart Georgina West Javier M.

Marketers understand the value of customer data, but fragmented identities and disconnected sources often stand in the way. That’s why match rate is the game-changer for transforming data into impact. With Zeotap CDP, brands are achieving: ✅ Higher match rates using ID Extension with deterministic matching, ensuring precise and privacy-compliant connections. ✅ Expanded addressable audiences—unlocking up to 2X more from their first-party data. ✅ Smarter, scalable campaigns—increasing reach by 60% and boosting ROAS by 40%. A strong #matchrate turns more of your data into actionable insights, scales your reach, and drives meaningful customer engagement—all with privacy compliance at its core. 💡 Want to see how it works? Explore the blog: https://lnkd.in/gtSc5F_3 📈 Ready to transform your data strategy? Request a demo: https://lnkd.in/eatsN5Q6 #DataDrivenMarketing #CustomerEngagement #ZeotapCDP #DeterministicMatching #CustomerDataPlatform Mohamed Ali Mitch (Mircea) Gavril Javier M.

Managing enterprise data can feel daunting—fragmented systems, inconsistent formats, and #complexonboarding can slow down your business. But it doesn’t have to be that way. With Zeotap CDP, you get a powerful solution that tackles these challenges head-on. By enhancing data quality, streamlining onboarding, and ensuring standardisation, Zeotap CDP helps you transform complexity into clarity. The result? Faster access to actionable insights, smoother operations, and the ability to make impactful, data-driven decisions with confidence. 🚀 Don’t let data hurdles hold your business back. Discover how Zeotap CDP can help you master enterprise data complexity and unlock your data's full potential: https://lnkd.in/gDcTbdeX #EnterpriseData #ZeotapCDP #CustomerDataPlatform #DataStandardisation Sathish K S Pritika Shetty Harsha Korasala

As we reflect on this incredible year, our hearts are filled with gratitude. To our customers and partners: Thank you for trusting us and inspiring us to push boundaries every day. 🎁✨ To our prospects: We’re excited about the journeys we’ll embark on together in the year ahead. 🎉🎄 And to our amazing Zeotap team: You are the soul of everything we achieve. Your passion and brilliance make all the difference. ❤️🌟 From our global Zeotap family, we wish you a Merry Christmas 🎅🎄 and a New Year filled with joy, growth, and endless possibilities! 🎆🌍 #ZeotapCDP #Christmas #Martech #AI

As the digital world evolves, staying competitive isn’t just about keeping up—it’s about staying ahead. Understanding the latest #CDP trends is key to transforming customer data into actionable insights that drive engagement and growth. 📊 From advanced privacy practices to AI-driven personalisation, these trends are redefining how brands connect with their customers. Zeotap CDP is leading the way, enabling businesses to unlock the full potential of their data and create exceptional customer experiences. 💡 Explore how these trends can empower your business to make smarter decisions, foster stronger connections, and secure a competitive advantage. 👉 Dive into the insights: https://lnkd.in/gKNadKbd #ZeotapCDP #CustomerData #DigitalTransformation #CDPTrends #CustomerEngagement

Server-side personalisation faces significant challenges in meeting the demands of today’s customers. #Latency disrupts real-time interactions, #securityvulnerabilities heighten data risks, and #costly client-side updates make adaptability a constant struggle. These barriers often prevent brands from delivering the seamless, personalised experiences customers expect. That’s where Zeotap CDP’s Interact SDK changes the game. Designed to address these limitations, it offers: ✅ Lightning-fast, client-side personalisation for real-time customer engagement. ✅ Secure, privacy-first data handling to minimise exposure and risks. ✅ Flexible server-side configurations, eliminating the need for frequent client-side updates. With Interact SDK, brands can break free from the constraints of server-side personalisation and deliver dynamic, relevant experiences—exactly when and where they’re needed. 💡 Curious about how Interact SDK can transform your personalisation strategy? 👉 Read the blog: https://lnkd.in/gujcTsdg #ZeotapCDP #CustomerEngagement #Personalisation #RealTimeData #DigitalTransformation

In today’s fast-paced digital landscape, integrating customer data into existing systems shouldn’t be a challenge—it should be an enabler. That’s where Zeotap CDP’s Profile API steps in. With Profile API, businesses can: ✔️ Easily integrate enriched customer profiles into their existing tools and workflows. ✔️ Deliver real-time personalisation with accurate, up-to-date customer insights. ✔️ Simplify operations by unifying data without disrupting current systems. Whether you’re looking to enhance customer engagement, streamline processes, or make data-driven decisions, Profile API ensures you have the flexibility and efficiency to meet your goals. 💡 Learn more about how Profile API empowers your systems to deliver exceptional results: https://lnkd.in/gtgq_8V8 #ZeotapCDP #CustomerData #ProfileAPI #DataUnification #DataIntegration #Customer360

Exceptional customer experiences are no longer optional—they’re the foundation of brand loyalty and growth. That’s why leading brands like Douglas, Europe’s #1 premium beauty retailer, are already using #ZeotapCDP to deliver seamless, omnichannel customer journeys. 💄✨ With Zeotap CDP, Douglas is effortlessly able to: 🔹 Unify customer data from multiple touchpoints into a single source of truth. 🔹 Deliver personalised experiences that resonate across channels. 🔹 Adapt swiftly to evolving customer needs, ensuring every interaction feels seamless and engaging. If you’re a retailer looking to elevate your customer experience strategy, now is the time to choose Zeotap CDP. From transforming fragmented data into actionable insights to enabling truly personalised interactions, Zeotap CDP empowers brands to achieve stronger customer connections, drive loyalty, and unlock new growth opportunities. 💡 Discover how leading retailers like Douglas are leveraging Zeotap CDP to stay ahead: 👉 Read the full story: https://lnkd.in/gPDCtfzX Ready to transform your customer experience? 👉 Request a demo today: https://lnkd.in/eatsN5Q6 #CustomerExperience #ZeotapCDP #Omnichannel #Personalisation #DataDrivenInnovation Javier M. Mohamed Ali Chang-Won Hwang Peter Mielke