Youtech

There's much more value in retaining an existing client than acquiring a new one. So what are you going to do with all those new customers you got from Black Friday/Cyber Monday? There's no better time to focus on retention. Here are some ideas to get started: 1. Email, email, email. Send anything of value. 2. Push them to participate in anything community oriented for your brand — a store visit, joining your VIP club, etc. 3. Offer an exclusive discount for next time. Once someone buys twice, they're more likely to buy a third time. 4. Recommend complementary services/products. The most important thing here is to use email for free touch points with your new customers. It doesn't cost you a dime. If you're B2B, send personalized 1:1 emails. You can really execute the other ideas solely through email, but depending on your business model, a call might work even better.

Although Youtech boasts a workforce of over 100 specialized employees, you won't feel like you've teamed up with a soulless corporation. We believe in putting our clients first and delivering results that make a difference.

'Tis the season for online shopping. Now is a great time to boost your presence on Amazon and other e-comm platforms. At Youtech we have a full-service team of experts dedicated to doing just that. Take a look at how we helped our client Gerber® Plumbing Fixtures transform their online presence and increase product awareness through PPC campaigns.

So much of marketing is harnessing human emotion. No one knows this better than big-name retailers, who famously go head to head each year to create the most sentimental tearjerker of a holiday ad. But why? Because people respond strongly to emotion, especially when the end result is more than just a purchase. British grocer Sainsbury’s 2014 Christmas ad is an excellent example of this. Inspired by real events that took place 100 years earlier during the First World War, the commercial depicts Christmas Day in 1914 when combatants laid down arms to play football on the Western Front. This tear-inducing commercial does more than just advertise for a supermarket. It creates a sense of togetherness during a season when peace and unity are at the top of mind for most consumers. Plus, profits from the sale of Sainsbury’s chocolate bars went to a charity that provides support for members and veterans of the British armed forces and their families. Leaning into emotion and using your platform to promote worthy causes that resonate with your audience provides value that goes far beyond sales. Watch the advert here: https://lnkd.in/dpNm8EM

Marketing has never been more complicated than it is in 2024. What’s Changed? Since 2019… ►The average Google Ads CPC has risen 47% since 2019. ►AI Overviews on Google can decrease clicks by up to 64%. ►Unreliable GLSA Ads are drawing 27.78% of clicks. ► The #1 organic result continues to show further down the SERP. ► Just .07% of a Facebook page’s followers engage with an organic post. ► X (Twitter) has lost 23% of its users since Elon took over. ► Legislators may ban TikTok entirely. ► The DOJ has sued Google for monopolistic practices. ► New Gmail and Yahoo! email sender requirements have made it harder to reliably land in inboxes. What Should We Do? Switch to Full-Retention Marketing💡 ► Gift giving (Give your customers gifts. This is both HUGE and easy.) ► Email (Not every email needs to be an offer. You can send helpful content too.) ► SMS/Text ► Build a community (Hard) ► Offer a loyalty program ► Offer a referral program ► Ask for feedback and implement it ►Improve your customer service ► Showcase customers on social media

Gone are the days when customers eagerly camped outside the doors of their favorite stores awaiting Black Friday. The rise of e-commerce, the pandemic, and shifting views toward the in-person shopping experience have changed all that. These days, it’s all about convenience, which is why GymShark’s Black Friday strategy is genius. Rather than making customers stay up til midnight on the eve of Thanksgiving to snag the items they’re after, they offer a convenient alternative: a pre-planned wishlist. This allows consumers to plan out the styles they want ahead of the sale, making conversion actions easier. They even offer a detailed, step-by-step guide on how to get the most out of the sale. Love it or hate it, we live in a world where convenience is king. It’s important to find ways to simplify and streamline the customer experience.

Youtech was founded on the belief that working with a marketing agency should be painless. Our full transparency model gives clients the autonomy and confidence they need as we help transform their business through marketing that converts.

If your business is concrete and you're writing blogs about space, you're probably doing yourself a disservice. Earlier this year, a Google algorithm leak exposed that Google uses site-wide authority metrics. The leaked documents show that an attribute called “siteAuthority” exists and is used for this purpose—playing a significant role in site rankings. So what does this all mean? When it comes to content, stay in your lane. Why? Your site might have an uphill battle if you're regularly publishing content outside your main niche. Also, consider that posting off-topic content could segment your domain category into one you don't necessarily want to be in. Avoiding unrelated content could help you avoid miscategorization and strengthen your perceived authority in Google's eyes. This would help enhance relevance in search results from your target audience.

If you hope to run successful holiday campaigns this year, now is the time to start. Don't make the mistake of waiting until the last minute to plan. If you don't know where to begin, Youtech is here to help you achieve your holiday marketing goals. We've helped countless businesses–like Nutramedix–run fruitful holiday campaigns. We allowed this client to exceed their November sales goal, generating 312K in revenue without increasing spending. Check out the results below.

If your site is on WordPress, you may have experienced some ups and downs lately. This is due to an ongoing feud between WordPress and the unaffiliated WP Engine, a hosting company. What are they fighting about? Though their names are similar, the two companies are not affiliated. WordPress' CEO seems upset about WP Engine's use of the trademarked WordPress name. WP Engine disputes this and has sued WordPress' parent company, Automattic, over abuse of power. Amongst this feuding, WordPress suspended WP Engine from accessing the resources of WordPress. This broke a lot of websites, preventing them from updating plugins or themes, and even taking some down entirely. This was short-lived, and resources have since come back online. What does this mean for me? For those who do host using WP Engine, the best solution for now is to stand pat. It remains to be seen how far the feud will escalate, but it's unlikely either company will do something to set themselves back too far in the public eye. WordPress seems to be garnering most of the backlash, with supporters online flocking to WP Engine's side. Over 43% of websites globally use WordPress. If the situation escalates any further or additional action needs to be taken, we'll be on top of it with an update.