Wise Up PR

Massive congrats to our client, BVNK, which has raised $50m in Series B funding for the expansion of its operations in the US market. Read more about the news, as covered by CoinDesk, in the article below.

Today, our client the Technology Association of Oregon is hosting The Oregon Semiconductor and AI Innovation Summit, alongside Intel Corporation and Oregon State University. It's set to be a packed house, with stakeholders from across the public and private sector discussing the future of the industry in Oregon and how to spur the next stage of innovation in the sector through advancements in Artificial Intelligence (AI). Many thanks to the sponsors of the event, which include Oregon State University, Synopsys Inc, and The Provenance Chain™ Network.

We're delighted to share that Wise Up PR was selected as Platinum Award winner in the Research/Study category by the MarCom Awards for our team's work with Attest. Read more at our blog and find a link within the comments. Congrats to all other MarCom Award winners also.

2024 was a groundbreaking year for the stablecoins industry and our client BVNK has been at the forefront of pushing the industry forward. According to Chris Harmse, Co-Founder and Chief Business Officer at BVNK, 2025 will be even bigger. In a recent piece with Payment Expert, Chris shared his predictions for the new year: - Stablecoin Payments Hit $8 Trillion: Chris predicts stablecoin payments will surpass $8 trillion in 2025, cementing their role as a core global payment rail. - Faster Global Payouts: Gig workers and freelancers worldwide will benefit as marketplace platforms embrace stablecoins for quicker, more reliable payments. - Regulatory Harmonization: Major economies like the US, UK, and EU will compete to become crypto hubs, driving more MiCA-compliant stablecoins and boosting GBP and Euro-based offerings. - Simplified Payments: The rise of the “stablecoin orchestration layer” will make stablecoins as easy to use as traditional bank payments, eliminating complexity for businesses. Read his full predictions for 2025 in a piece by Payment Expert's Kiernan O'Connor linked below.

It really wouldn't be Black Friday without Attest's research providing deep insights into how consumers are hunting for bargains, including using generative AI like ChatGPT, as well as AI shopping assistants. Find out more about Attest's Black Friday data in this Bloomberg story.

Recently, our client Topsort, an artificial intelligence and auction-based retail media infrastructure company, recently announced partnering with Weee!, America's largest online Asian supermarket, to elevate it's retail media infrastructure. As we head into 2025, Grocery is set to be an industry that takes retail media to new heights, offering a seamless experience for shoppers on the hunt for products they love (or will soon love) and advertisers looking to be in the right place at the right time. Read more about the exciting partnership in a piece from Progressive Grocer's Bridget Goldschmidt below.

On December 6, 2024, the Technology Association of Oregon, Oregon State University (OSU), and Intel Corporation are set to host The Oregon Semiconductor and AI Innovation Summit, gathering industry leaders from both the public and private sectors to discuss the future of the industry in Oregon and how to spur the next stage of innovation in the sector through advancements in Artificial Intelligence (AI). Some of the confirmed speakers include: - Skip Newberry (he, him), President and CEO, TAO - Jayathi Murthy, President, OSU - Christopher George, President and General Manager, Intel Federal LLC - Tom Weller, Gaulke Professor and Head, School of EECS, OSU - Representative Nathan Sosa - Shashi Jain, Portland Seed Fund - Karl Mundorff, Executive Director of Innovation and Entrepreneurship, OSU - Melissa Cowan, Program Director, Intel Kindly find the press release for the event linked below, which includes the link to register.

One of our biggest points of pride at Wise Up PR is the client work we showcase in the "Our Work" section of our website. With our new brand identity, we wanted to infuse these case studies with striking, bespoke editorial images that spoke to our client’s offerings in a vibrant and interesting way. Our team has long been fans of Dominic Guzman’s creative work for Crunchbase News (and others) and we called on his considerable design skills to elevate the visual impact of our case studies. Check out a carousel of some select before and after images that Dom created for Wise Up PR and read more about our collaboration in our blog here which is linked in the comments.

Ahead of the Markets in Crypto-Assets Regulation (MiCA) becoming mandatory and enforceable at the end of December this year, our client BVNK spoke to Bloomberg ahead of the looming deadline. Read the full article below (paywalled).

If you're curious to learn about all the drone innovation proliferating our skies and how the industry is working to manage all the emerging air traffic, tune into the latest episode of the BBC World Service Tech Life podcast for Graham Fraser's segment on the latest developments in drones, featuring our client Echodyne. During the episode, he interviews Echodyne CTO and founder Tom D. about the criticality of radar as we continue to reimagine the airspace with drone innovation and are tasked to manage both cooperative and uncooperative air traffic. “Radars are mandatory in airports, they’re mandatory for conducting all airspace operations and as we think about a future where the airspace becomes significantly more populated, that role, that criticality of radar sensors, is only going to increase.” Radar segment begins at 11:03 Listen to the full episode of BBC Tech Life below.