Weaving Influence

Weaving Influence

Marketing Services

Lambertville, Michigan 2,625 followers

Experts in custom book launches that share your message with the largest audience possible

About us

We’re here to help authors experience that “your book changed my life" moment. For over a decade, we’ve been supporting nonfiction authors, thought leaders, seasoned executives, and consultants in building their online presence so they can connect with potential readers, share their ideas, and market their books. We are a one-stop-shop for marketing and PR services that helps you create a lasting impact with your work. Founded by Becky Robinson in 2011, Weaving Influence has launched over 200 books, including a Wall Street Journal Bestseller. We know how to set you up for success, and we take care to honor and value your effort in getting your book into the world. We celebrate with you—every step of the journey. Let us help you navigate the digital world by fostering dialogue with the audience you are trying to reach and thereby creating a lasting presence and brand. Follow us today for the latest insights in digital marketing and book promotion.

Website
http://www.weavinginfluence.com
Industry
Marketing Services
Company size
11-50 employees
Headquarters
Lambertville, Michigan
Type
Self-Owned
Founded
2011
Specialties
Digital Marketing, Social Media, Book Promotion, Book Marketing , Speaking, Coaching & Consulting, Virtual Events, Webinars, Public Relations, Social Media Ads, Amazon Strategy, Digital Marketing Strategy, Book Marketing Strategy, and Podcast

Locations

Employees at Weaving Influence

Updates

  • The process of marketing your book can feel overwhelming. It may be challenging to know where to invest your time, budget, and energy and how to productively plan for a book launch. We’re here to help! Our Book Marketing Accelerator Course is an ongoing learning opportunity. Throughout 2025, there will be monthly sessions that will guide you through every aspect of marketing your book and help you build momentum for your book launch. Beginning in February and continuing through December, sessions will take place on the second Thursday of each month and will be led by an expert from our team, covering topics such as: → Strategy Development → Publishing Guidance → Branding and Public Relations → Author Website Strategy → Content Marketing And everything you need to make a lasting impact with your book launch. Concerned that your schedule won’t allow you to attend a session live? Don’t worry; all participants will have access to recordings to continue learning in the long term. Purchase the complete Book Marketing Accelerator Course or individual modules as they fit your author journey needs at https://hubs.la/Q030VbHh0 #WeaveInfluence #ExpertGuidance #BookMarketing

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  • Sending warm holiday wishes from the Weaving Influence team! ❄️♥️ This year, we continued our Secret Santa tradition. Each person who participates is assigned a colleague to shop for. To support small businesses, we encourage everyone to shop local, which is extra fun with a team scattered throughout the country. Once everyone receives their gifts in the mail, we have a Zoom celebration to share our gifts and reveal each person’s Secret Santa. It’s a tradition that keeps our team close and connected, even from afar. Do you have any holiday traditions with your work team? We’d love to hear how you stay connected and celebrate together. Happy Holidays, everyone! #WITeam #HappyHolidays #HolidayTraditions

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  • 2024 was an exciting year for The Book Marketing Action Podcast! 🎧 Season 5 brought in thousands of global listeners, a number of brilliant guests, and impactful episodes hosted by our CEO, Becky Robinson. Stay tuned for more (including a fun bonus season) in the new year! And make sure to subscribe to The Book Marketing Action Podcast on Apple or Spotify if you haven't yet. ✅ Do you have a favorite episode from Season 5? Let us know below! #BMAPodcast #2024Wrapped #WeaveInfluence 

  • Are you ready to amplify the reach of your work in 2025? 🚀 If you have plans to launch your book—or begin preparing for the launch of your book—in the new year, the Book Marketing Strategy Live Course is an opportunity you don’t want to miss! Led by our CEO, Becky Robinson, this course allows you to join with other authors to explore and craft a book marketing strategy that will help you reach your goals and target audiences. Karen Marginot, ACC, CPCC attests to the high value she received from the course, calling it a “game-changing and time-saving experience.” The next cohort is happening on January 21 and 22, but we have other dates listed through March if those work better with your schedule! Sign up here to secure your seat: https://lnkd.in/ewhCY6BK #WeaveInfluence #BookMarketing #Strategy #AuthorCommunity 

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  • "When we choose to show up online to share value with others, we create the biggest possible opportunity for our work to have an impact in the world.” Reach, by our CEO Becky Robinson, offers a proven method for expanding your reach online so you can make a meaningful difference for others. It’s a book that will help you deliver memorable content and provide long-term value to your online audiences, and you now have a chance to get a free copy! 🌟 We’re teaming up with the wonderful Jenny Lisk to give away a SIGNED copy of Reach to one lucky winner. Fill out the form below before this Friday (12/13) at midnight (PT) for your chance to win (U.S. addresses only). https://lnkd.in/g58umsV2 #ReachBook #WeaveInfluence #Giveaway 

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  • Will we see you tomorrow? Are you ready to kick off 2025 equipped with the tools to take charge of your professional destiny and lead yourself through challenging situations? Join Becky Robinson and 💜Heather R Younger, J.D., CSP® tomorrow for this inspiring and interactive live webinar. Date: Tuesday, December 10 Time: 1 PM (ET) RSVP now: Link in comments During this one-hour conversation, Heather will share insights from her highly anticipated fourth book, “The Art of Self-Leadership: Discover the Power Within You and Learn to Lead Yourself,” launching this January. Heather, a global expert on Caring Leadership® and active listening, will empower you to: • Elevate your leadership - no matter your role or career stage • Positively influence others with intentional thoughts and actions • Shift your mindset to develop personal advocacy and self-leadership, and more! Don’t miss this interactive session, complete with a live Q&A, where you can ask Heather your questions. Let’s grow, inspire, and lead together. See you there! #Leadership #SelfLeadership #CaringLeadership #ProfessionalDevelopment #Webinar

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  • We’ve rounded up some of the latest resources from our clients! You won’t regret taking a moment to read through these today: 💥 In this Forbes article, Rodger Dean Duncan outlines Dr. Julie M Smith and Lori H. Diener-Ludwig’s process for identifying the mission-critical behaviors that—when adopted as habits—can dramatically improve an organization’s targeted results. → https://lnkd.in/eEXP84vX 💥 Julie Smith and Lori Ludwig also wrote an excellent SmartBrief article, revealing how leaders can make employees more productive by identifying and nurturing Vital Behaviors. → https://lnkd.in/eH5RWU_r 💥 Glen Van Peski did a powerful interview with CanvasRebel, sharing his life story, his work in the world, and some of the challenges he has encountered along his journey. → https://lnkd.in/esS8G7vR Which one will you dive into first? #WeaveInfluence #VitalBehaviorBlueprint #TakeLessDoMore 

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  • It’s time for another edition of The Book Marketing Action Newsletter. 📧 The December newsletter is full of valuable advice and resources that will help you finish the year strong and map out your goals for 2025: 🔹 Learn about the digital book monopoly, current limitations around ebook licensing models, and existing efforts to disrupt the monopoly. 🔹 Discover our latest offering, The Book Marketing Accelerator Course, and how you can access this yearlong learning opportunity. 🔹 Get a better understanding of what to expect when self-publishing a book with our new step-by-step guide, insights from our self-publishing specialist, and more. Dive in and make sure you’re subscribed to receive our guidance and support on your author journey every single month! #WeaveInfluence #BookMarketing #DigitalMarketing #AuthorJourney

    The Book Marketing Action Newsletter

    The Book Marketing Action Newsletter

    Weaving Influence on LinkedIn

  • New offering alert! 📣 Discover how to market your book with our Book Marketing Accelerator Course. This is a yearlong learning opportunity with monthly sessions led by our team of experts, offering guidance on every aspect of a book launch plan that you’ll need to understand. From book marketing strategy to launch tactics to social media best practices, we have you covered. ✨ And, even if you can’t attend a session live, all participants will have access to the recordings to continue learning long-term! Interested in attending one or more of these sessions? Details and purchasing options are available at https://hubs.la/Q02Z-hy_0 #WeaveInfluence #ExpertGuidance #BookMarketing

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