Weaving Influence’s Post

Being a Creative Director is more than just a role—it’s a way of life. At Outerworld every day, I have the opportunity to turn everyday moments into inspiration for our fashion brand. Key Takeaways: Inspiration is Everywhere: From sunrises to cityscapes, music to emotions, creativity is all around us. Creativity is a Mindset: It’s about how I see the world—curious, open, and ready for new ideas. Embrace the Process: Some days are spontaneous, others require pushing through creative blocks. Connect with People: What drives me is creating designs that resonate and make people feel confident and inspired. Collaborative Vision: Each collection and campaign is a reflection of our team’s inspiration and shared vision. To my fellow creatives: Inspiration is all around—stay curious, keep dreaming, and never stop creating. Where do you find your daily creativity? Let’s share and inspire each other! #CreativeDirector #FashionBrand #CreativityEveryday #Inspiration #DesignProcess

Today at the Co-Innovation Factory: Photo Shoot for the new UNIFY MERCH Collection 🪡📷🧶 Manes Gründler and his amazing Unify Social Merch team are filling our space with fashion and purpose 🤩 What defines Social Merch? Social Merch combines high-quality, sustainable products with social impact, delivering brand messages in innovative and collaborative ways ➡️ and this is exactly in line with my workspace and innovation hub vision. What impresses me about Unify? 1. #Sustainability & #EnvironmentalProtection 🌱 - Use of eco-friendly materials - Resource-efficient production 2. #SocialResponsibility 🤝 - Supporting disadvantaged communities and social projects in Gambia - Part of the revenue helps create a healthier world (e.g., funding access to fresh water through well drilling) 3. #Personalization & #Branding 🎨 - Premium products that authentically represent brand identity - Custom designs that merge trends with brand values 4. #LocalProduction 🇪🇺 - Focus on regional value creation and short supply chains - My all-time favorite: #MassCustomization. With market-oriented production and lean cost structures, Unify makes even single-item productions competitive. 5. #CommunityBuilding 🌐 - Products serve as a platform for collective messages and interaction with the target audience - Encouraging engagement and brand loyalty #Collaboration and #Sustainability. Unify is not just a product—it’s a statement for sustainability, community and positive change! And now, the Co-Innovation Factory, with its transformative spirit, shines as a fashion location too 🤗

𝙔𝙤𝙪𝙧 𝘽𝙧𝙖𝙣𝙙, 𝙔𝙤𝙪𝙧 𝙇𝙚𝙜𝙖𝙘𝙮 At INBrand Studios, we don’t just build brands—we create legacies. Your story deserves to be more than just a fleeting impression. It should inspire, evolve, and leave an impact that stands the test of time. Through thoughtful strategy and purposeful design, we help businesses craft identities that go beyond visuals. It’s about shaping experiences, connecting authentically, and positioning for growth in a competitive world. 💚The question is—does your brand’s voice reflect your vision? Let’s shape a future where your brand isn’t just seen—it’s remembered. #INBrandStudios #BrandingLegacy #StrategicGrowth #StoryDrivenMarketing #AuthenticBranding #DigitalStrategy

Interswitch asked for a Denim Theme. We cracked the code in style 👌💥 With a focus on sensory engagement, we designed an immersive, coded environment that seamlessly blended strategy and culture and brought the Denim theme to life. From denim and leather backgrounds showcasing key cultural terms to an interactive denim photo booth, every element was crafted to maximize pure excitement and participation. I am so #proud of my #journey so far. 💃 It's Friday yo! How is your week rounding off? #EventExperience #BrandEngagement #StrategicMarketing #Bringingbrandstolife #ExperientialMarketing #BusinessStrategy #ExpNigeria

Designing for Diversity
 Amplifying Brand Relevance In Packaging Design In today's global marketplace, cultural inclusivity in brand and packaging design is more important than ever. As consumers become more diverse, their expectations of brands are evolving. They seek products and experiences that reflect their identities and values. This presents an incredible opportunity for brands to embrace diversity and inclusion as a core aspect of their design sensibilities. Designing with cultural inclusivity can significantly enhance brand perception and market reach. An inclusive approach appeals to a broader audience and fosters a deeper connection with consumers, reflecting a brand's commitment to understanding and valuing different cultural backgrounds. Inclusive design isn't without challenges. Brands must navigate cultural sensitivities and avoid tokenism, ensuring efforts are genuine. However, the positive impacts—enhanced brand loyalty, broader market reach, and improved perception—far outweigh these challenges. Inclusive design helps brands stand out, showing consumers they are seen, heard, and valued. Reports from Mintel and Nielsen highlight that multicultural consumers are a growing and influential market segment, driving growth and innovation. Diversity and inclusion in packaging design should be a prominent feature of any brand's design sensibilities. By embracing cultural inclusivity, brands not only do the right thing ethically but also position themselves for greater success in an increasingly diverse world. Let's create packaging that reflects our global community and fosters a more inclusive world. #InclusiveDesign #Branding #PackagingDesign #Diversity #Inclusion #Marketing #ConsumerEngagement #cocacola #ruffles #benandjerrys #kitkat #thegroagency

🌠 Embrace the Power of Personal Connection 🌠 The essence of a brand lies not just in its logo or tagline, but in the authentic stories and experiences of real people. As much as we cherish our corporate identities, it's the human touch that truly sets us apart. Think about it: when you interact with a brand, what leaves a lasting impression? Is it the polished facade of a corporation, or the genuine warmth of individuals who stand behind it? The answer is clear. People crave connection, authenticity, and relatability. That's why we believe in the magic of real-life individuals weaving the fabric of our brand. Each interaction, each story, each smile adds depth and meaning, enriching the very essence of who we are. In a world inundated with advertisements and slogans, it's the human element that cuts through the noise. It's the personal touch that builds trust and loyalty, fostering relationships that withstand the test of time. So let's celebrate the diversity, the quirks, and the passions of those who breathe life into our brand. Let's amplify their voices, showcase their stories, and honor their contributions. In doing so, we not only strengthen our brand but also create a community bound by shared values and genuine connections. #Sightbox #BrandIsKing #VisionForVenture 

As we approach 2024, the creative landscape is set to evolve in exciting new ways! According to a recent report by Depositphotos titled "Unfolding Reality," we are witnessing a renaissance of innovative trends that are shaping our visual culture. One standout trend is the resurgence of street style, as people gravitate towards community and urban experiences post-pandemic. Think vibrant graffiti, bold cartoon characters, and nostalgic aesthetics reminiscent of late 70s zines. We’re also seeing text take center stage! With platforms like TikTok embracing text-only formats, it's time to get creative with typography—from vintage letters to playful font combinations that capture attention. ‘Core’ trends like Wes Anderson-core and Cottagecore are making waves, connecting with subcultures that resonate with younger audiences. Alongside this, there’s a powerful shift towards genderless designs in fashion and beauty, embracing a spectrum of emotions and identities through inclusive imagery. Metamodernism is another exciting concept, blending reality and imagination to surprise and engage viewers in unique ways. And let’s not overlook the importance of life work balance—the focus on creating warm, diverse, and human-centered workplaces continues to gain momentum. These trends not only reflect a vibrant creative community but also encourage inclusivity, comfort, and balance in our everyday lives. Which of these trends resonates with you the most? Let’s discuss! Share your thoughts in the comments, and don’t forget to like and share this post for your network to join the conversation. #CreativeTrends2024 #UnfoldingReality

Shift perception, shift performance. When you rebrand a company’s identity, you don’t just change its look—you change how it’s perceived. And that shift in perception sparks a chain reaction. A fresh identity changes how people see the brand, which changes how they act. Those behavior shifts naturally lead to improved performance. At BlueGreen, we create identities that do more than stand out—they transform how brands are perceived and how they perform. Have a branding project in mind? Contact us! #BrandIdentity #PerformanceShift #StrategicBranding

👏🌟🎉 Recently, I learned about Rare Beauty’s approach to inclusive product design, and it’s impressive to see a brand that not only promotes inclusivity but actively implements it. 👏🌟🎉 After watching a social media video of someone with low vision and mobility challenges trying Rare Beauty’s products, I noticed how the packaging design genuinely enhances the user experience. The easy-to-grip caps, soft pinch applicators, and bottle shapes allow for intuitive use, letting users focus on creativity rather than the limitations of the packaging. It was even better to see that Rare Beauty goes beyond just design—they’ve researched and validated accessible features through user studies. This dedication to meaningful accessibility shows the power of aligning brand values with action, making a genuine difference in the lives of more users. 👏 Kudos to Rare Beauty for setting an industry example in inclusive design and investing in features that invite more people into the beauty community! If you're interested in reading more about their inclusive products here is their accessibility page - https://lnkd.in/gzaX3ZjC #InclusiveDesign #RareBeauty #Accessibility #UserExperience

I’m thrilled to share the journey of our rebranding efforts for the iconic Blondie comic strip! 🎉 As we approach our 95th anniversary, we’re not just celebrating our rich history; we're also looking forward to a vibrant future that resonates with both longtime fans and a new generation. Why are we rebranding? It’s all about evolution and relevance. We want to ensure that Blondie’s charm, humor, and relatable stories continue to connect with audiences in a fast-changing world. By refreshing our brand, we’re embracing new opportunities to engage with fans and partners alike! Here are a few highlights from our rebranding journey: Visual Identity Refresh: We’ve updated our logo and color palette to capture the essence of Blondie’s fun and quirky personality while maintaining a timeless feel. Character Development: We're diving deeper into the personalities of our beloved characters, like Dagwood and Blondie, to showcase their relatable struggles and triumphs in today’s world. Digital Strategy: With a focus on expanding our online presence, we’re crafting content that resonates across social media platforms, engaging with fans where they are. Strategic Partnerships: As part of this rebranding initiative, we’re exploring collaborations that align with our values and mission, making sure Blondie remains a staple in both homes and businesses. I’m incredibly proud of our team's work on this project and can’t wait to see how it breathes new life into the Blondie brand. Stay tuned for more updates, and here’s to many more years of laughter and joy with Blondie! 🥳✨ #Blondie #Rebranding #ComicStrip #BrandStrategy #Innovation #Storytelling #95thAnniversary #partnerships