Veritone One

Traveling this week? Here's something to bring along in your podcast queue: Associate Director of Digital Media Maggie Beyer's episode on The Podcast Advertising Playbook with Heather Osgood, Podcast Advertising! We may be biased, but we think her insights on frequency and audio as part of a successful full-funnel media mix are something we can ALL be thankful for. https://lnkd.in/gRFZyCTd

Are we still doing Throwback Thursdays? If so, we want to throw it back ⏪ to when Maggie Beyer and Patrick Kolling shared their media buying expertise on Frequency: The Official AdsWizz Podcast. Curious to hear what they have to say about emerging technologies and best practices for enhancing ad performance? Give their episode a listen below! https://lnkd.in/gNU9mdsZ

🗳️ Election Week is underway! Our own Dakotah Quayle has provided insights on how to run a successful audio advertising campaign during an election season. Read on to find out what makes for a winning strategy below 👇

We’re known for changing the way brands leverage audio and creator-led content to drive measurable advertising results, and so is Oxford Road. So if you saw our big news go live last week, or our repost yesterday, you probably thought, “Makes sense!” We are thrilled to bring together our organizations’ shared and respective expertises to create the world’s largest podcast agency. The advanced performance metrics, unmatched campaign scale, top-notch creative services, and multichannel expertise you know and love are all coming with us. So are all of our people—no expert left behind. As our clients know, it’s business as usual for us (for now!), but we can’t wait to see what our new “business as usual” looks like as we integrate into and expand our new shared endeavor. Stay tuned! We’re as excited as you are.

Happy Halloween! We're dressing up as the world's largest podcast group and leading creator-based media entity. We'll still be that on November 1st, and the next day, and the next... but today, it's extra festive 🎃

Coming soon: our experts Maggie Beyer and Patrick Kolling are always working behind the scenes to make sure your digital campaign is planned, executed, and performing at the highest level—but what happens when they step behind the mic? Stay tuned 📻 to find out! 🎙️🎧 #podcasting #digitalmedia

📣 NOW ENTERING THE RING: two of our partners tag-teaming an exciting new event! For years we’ve fostered an alliance between DraftKings Inc. and Paragon Talent Group—and here comes the payoff! Crowning Glory is a combine-like showcase to crown the fastest, strongest, most athletic male and female wrestlers in the game today. This integration is the first of its kind and just another example of Veritone One going beyond the buy to bring a campaign to life. 🖥️ Tune in to the livestream on Chris Van Vliet’s YouTube channel TOMORROW, Wednesday, September 4th at 7 PM CDT to watch Crowning Glory LIVE!

#PodcastMovement is always a welcome opportunity for our team to plug in 🔌 to everything happening in the podcasting landscape. Here are a few ideas that kept coming up in our conversations this year: 🔄 Different types of podcast buying methods aren’t mutually exclusive—in fact, they can work together beautifully. Targeted ads? Show-based, host-read ads? Both are important parts of the ecosystem, and the right mix can expand reach and maximize learnings for your campaign. 🔍 Transparency is key. Though we’ve made many technological advancements to get eyes on every part of your buy, there is always room for improvement. We continue to push our partners, and ourselves, to evolve our respective processes. Last week, our team collaborated with partners on solutions that will refine our product roadmap and help us pull further ahead as leaders in the ecosystem. 🎙️ Your brand’s voice determines messaging, your messaging determines the hosts you want to voice your ads… and the voices you work with, of course, can determine how your brand is perceived. Aligning your creative with the right talent is both a science and an art—just ask Bombas. Together, using granular demographic data and host-specific context, we’ve figured it out time and again. 📈 Data is huge for us, but it’s not everything. In the case of video podcasts, the lack of pixel tracking can give advertisers pause. But an impression is an impression—stop leaving these on the table! 🤝 Our partnerships are strong and getting stronger. We are building out more incentive structures, featuring perks like waived minimums and more competitive CPMs, to ensure we can continue giving you the types of buys you won’t get anywhere else. Now we’re back, ⚡CHARGED UP⚡, and can’t wait to leverage our new learnings and connections on behalf of our clients!

⌛ Seven panels, countless connections, and one unforgettable party later... PHEW! #PM24 in D.C. was a huge success and our team is so grateful to have been a part of it. These smiling faces are on their way back home now, but they can't wait to see you at the next one and catch up on all the ways the podcasting landscape has evolved 🎙️⚡ Until next year, #PodcastMovement!

On all of our panels at this year's #PM24, we've discussed the current podcasting landscape and how advertisers can meet the moment to make the most of it. Our last panel is no different. Research suggests that the Top 500 English-language podcasts reach only 12% of the addressable podcast audience. To reach the other 88%, advertisers have to look beyond those shows to find the ones that will best fit their brand—and their campaign goals. 📈 Join Maggie Beyer, Associate Director of Digital Media, as she discusses the tech solutions leading the #discoverability of new #podcasts and new #audiences. #PodcastMovement2024 #mediaplanning