Twinning Strategy

🌟 Exciting times at Twinning Strategy as we celebrate our 50th episode! 🚀 In this installment, Elena Putilina, PhD, Jeff Sigel and Eric Sigel chat with Paul Jaminet about Angiex Inc. and their groundbreaking approach to curing cancer with targeted therapies that have the potential to change countless lives. From navigating the complex biotech landscape, to forging meaningful investor relationships and cultivating a culture of resilience, Paul’s insights offer a unique peek into the challenges and triumphs of innovation in navigating the Biotech and Drug Discovery World. Check out the Blog Post here or... 👉 Watch the full conversation now! https://lnkd.in/eppuUtKh

Happy New Year from the Twinning Strategy team and our amazing Season 1 marketing, branding and communication leader cohort. Becky Robinson, a book marketer at Weaving Influence and the author of 'Reach' talked about generosity in the context of marketing and business growth, emphasizing creation of value without expecting immediate returns. Chris Ciavarra pondered what it takes to do winning marketing and what gets in a way, offering great examples from restaurant marketing. Claudia Gilman of River Global highlighted the evolution of marketing in parallel with the evolution of technology: marketing skills, thinking and tactics, and how AI is changing the landscape.  Lydia Lysenkova - a social media manager and a TikTok influencer #belikelydia shared the importance of social media for scaling brands with timely and relevant content. Mark DiMassimo of #DiGobrands highlighted the positive behavior change as a deliberate marketing framework and a business growth driver. Mark Izatt, a global luxury strategy and marketing consultant, discussed the importance of finding the balance between growth and exclusivity, perfection and progress, and how luxury changes with the advancements in tech. Ryan Davis, the co-founder of People First, focused on the impact and evolution of precision influencer marketing, both - strategy and campaign execution. Stace Caseria of Trust Deep Brand Consulting covered fascinating examples of creating winning brands across different industries and when is a good time for a business to start thinking about their brands. Tim Cox of ZingPR discussed PR as a powerful tool to put a new business on the map, get customers and navigate toward a financial transaction. Tony Scopellito, the author of ‘Chasing Arrows’ and ‘Unfathomable’ and Executive Growth Advisor at Terri & Sandy agency offered great stories from his advertising, marketing and writing career chapters, united by a single thread – prevailing to succeed. Elena Putilina, PhD, Eric Sigel and Jeff Sigel had an great time learning, laughing and sharing these amazing conversations. Enjoy them by following the link to the Marketing playlist in the first comment. Happy New Year! #marketing #brandmarketing #growthmarketing #globalmarketing #internationalmarketing #ai #entrepreneurship #scaling #business #advertising #author #humanconnection #success #perseverance #luxury #experientialmarketing #pricevalue #luxurymarketing #socialmedia #influencer #influenermarketing #bookmarketing #leadnurturing #content #cause #BrandStrategy #BrandBuilding #hospitality #biotech #fintech #behaviorchange #socialgood #purpose #PR #communication #HappyNewYear2025

Happy New Year and hats off to Twinning Strategy podcast Season 1 guests who are small (and not so small!) business Founders. They took risks, made their dreams into reality, weathered the storms and invested countless hours to scale their businesses. They learned along the way and shared their wins, challenges and perspectives with Eric Sigel, Elena Putilina, PhD, Jeff Sigel and our community. Cameron Owen of rBIO that has an eye on revolutionizing protein production as we know it, talked about the future of synthetic biology. Candace Freedenberg – the fonder of Untapped Potential Inc. focused on empowering women to re-enter the workforce in leadership roles by bridging the gap between career breaks and meaningful employment. Collette Revere created Open360™ and shared how a 360 review platform empowers employees, develops strong leaders, and helps organizations attract and support top talent. Dan Levine started Engaging Minds, Inc. - an executive functioning skills coaching for youth. – Dan discussed what he learned while scaling and expanding the business Nationally. Jennifer Côté, CEO and Co-founder of a Canadian startup Opalia talked about creating animal-free milk for dairy lovers who are interested in a more conscious and sustainable diet. Tim Pewitt, CLTC, founded Wet Ticket Brewing https://lnkd.in/e5uFSCCw –  and grew it into a hopping microbrewery in Rahway NJ. Tyler Muse – a serial entrepreneur who founded, scaled and sold a successful language learning business Lingo Live, shared about building his second venture Nobi. Happy New Year and best of luck to our Founders, and our awesome community. Twinning Strategy Founders podcast playlist is in the first comment. #entrepreneurship #startup #scalinng #foundrs #vc #sustainability #syntheticdairy #syntheticbiology #proteinsynthesis #r&d #researchanddevelopmet #Languagelearning #remotelearning #leadership #companyculture #professionaldevelopment #360feedback #elearning #businessgrowth #professionalwomen #girlboss #workingmoms #microbrewery #beerbrewing #creativity #adhd #executiveskills

The Twinning Strategy team is celebrating the holidays and reflecting on the incredible innovation and entrepreneurship conversations we had during Season 1 of our podcast. Jeff Sigel, Elena Putilina, PhD, and Eric Sigel chatted with four inspiring leaders on how innovation can be leveraged to scale businesses and drive growth across various industries and stages of development. Beth Storz, from Ideas To Go, Inc. - ITG shared her expertise on fostering a mindset for innovation and using language that facilitates constructive ideation and problem-solving within the organizations. Inga Wiele 💫, an author, facilitator, and design thinking expert, revealed how design thinking can be applied to innovation, development, and even our everyday lives. Magdy M. Abdel-Malik, Ph.D., from Quaestio Global Partners (www.quaestiogp.com), discussed the pivotal role of Open Innovation in business growth and the organizational prerequisites for the success of Open Innovation initiatives. Michelle Conway, an author and entrepreneurship instructor at Misericordia University, provided insights on the evolution of entrepreneurship, cultivating entrepreneurial mindsets, and discovering the entrepreneurs within ourselves. Thank you for sharing your experience and ideas with us. Wishing you, and our entire network, a joyful holiday season! The link to the Innovation playlist is in the first comment. #entrepreneurship #entrepreneurialmindset #startup #scaling #vc #tech #smallbusiness #entrepreneurialskills #Designthinking #innovation #designingyourlife #productdevelopment #thinkdifferently #growthdriver #UserCenteredDesign #CreativeProblemSolving #HumanCenteredDesign #DesignForImpact #openinnovation #research #RD #researchanddevelopment #businessgrowth

In this year's final episode of Twinning Strategy, host Elena Putilina, PhD, Jeff Sigel and Eric Sigel welcome Candace Freedenberg , a former corporate engineer turned entrepreneur, who has successfully launched Untapped Potential, a social enterprise focused on promoting gender equality in the workplace. Candace explains the innovative approach to hiring talent through Untapped Potential Inc., focused on people who have often been sidelined due to caregiving responsibilities. She highlights the importance of redefining traditional metrics of success and actively involves communities in offering practical solutions for recruiting and supporting women and men returning to work. 🎥 Join us for this impactful discussion! #Leadership #Entrepreneurship #GenderEquality #Networking #TalentAcquisition #WomenInBusiness #CareerGrowth #SocialEnterprise #DiversityAndInclusion #Empowerment #BusinessStrategy #ScaleUp 

Looking forward to talking with Candace Freedenberg of Untapped Potential Inc. this afternoon at 3pm ET LIVE on our YouTube channel (Twinning Strategy/streams on YouTube) Eric Sigel, Elena Putilina, PhD and Jeff Sigel will be talking with Candace about when is the right time to scale from her experience in various entrepreneurial businesses. Looking forward to this!!

🚀 Ever wondered what it takes to turn a passion into a successful business? 🍻 In our latest podcast episode, Elena Putilina, PhD, Eric Sigel and Jeff Sigel had the pleasure of chatting with Tim Pewitt, the visionary owner behind Wet Ticket Brewing. From a finance background to brewing up award-winning beer, Tim’s journey is a masterclass in following your dreams! Tim shares how he transformed his brewing hobby into a beloved local brand and the key lessons he learned along the way. Whether it’s connecting with the community or creatively navigating the business landscape, there’s a wealth of knowledge packed in this conversation. Curious about scaling a business or fostering a vibrant company culture? Want to hear about the fun side of starting a brewery? 🌟 Check out the full episode linked below! hashtag #Entrepreneurship hashtag #CraftBeer hashtag #CommunityBuilding hashtag #PassionToProfit hashtag #BreweryLife hashtag #SmallBusiness hashtag #MarketingStrategy hashtag #Innovation hashtag #ListenToYourCustomers hashtag #Leadership hashtag #LocalBusiness hashtag #WetTicketBrewing

Today, Twinning Strategy team is celebrating the Holidays with our amazing Season 1 guests that shared their expertise on cutting edge tech and AI developments and implications to business models, operations and speed to market. Marley Rosario, MPP chatted with Eric Sigel, Elena Putilina, PhD and Jeff Sigel about game changing AI tools for startups. Ahmed El Adl (Ph.D. Comp. Sci - AI) discussed digital twinning developments and business applications from industrial operations to urban planning and healthcare. Anna Lukasiak shared her experiences scaling tech and highlighted the nuances of technical project management that create winning teams and launch impactful products. Ben Savage geeked out on emerging innovation in tech, LLM capabilities, and the premises and applications of blockchain. NAHEL GANDHI talked about AI as a tool in scaling businesses and how to make it compliant in highly regulated environments like healthcare. ‘The other’ Eric Siegel shared his work in closing the gap between the technical end of ML and it’s business applications, making the tools measurable and commercially meaningful. Our AI and Tech playlist is in the first comment. It is a great resource for anyone who wants a brief yet impactful immersion. Happy Holidays! #technology #AI #ML #innovation #startup #scaling #projectmanagement #agile #scaling #digitaltwin #LLM #blockchain

Twinning Strategy is on at a special time this week : 11:15 ET Join Elena Putilina, PhD, Jeff Sigel, and Eric Sigel with Tim Pewitt to talk about scaling his brewery 🍺 🍻 https://lnkd.in/ed2wygGg #Brewery #SmallBusiness #Scaling #podcast

Continuing our tour of gratitude for the season, the Twinning Strategy crew wanted to thank the amazing guests we've had on the show in our first year who shared their wisdom about Business Development and Scaling businesses. Eric Sigel, Elena Putilina, PhD and Jeff Sigel hosted these 8 guests below who gave us new ways of thinking about ways to attract new customers and grow businesses: Greg Orth shared with us the keys to connecting with prospect's pain points in deeper ways to turn them into customers. Hayley Denker gave us insight into how to take new brands and new businesses to new levels. Hannah Lightner let us in on secrets of effective digital marketing. Scott F. Alexander showed us how the principles of generating demand work in healthcare. Steve Swann gave us insights into the unique challenges and opportunities of business development in biotech. Katie Manty, M.S. talked with us about using data to drive an impactful customer experience. Heather K. Margolis offered a deep dive into the power of channel marketing. Elisa A. Filman told us about the things small businesses need to know about employment law to ensure they can build a team successfully. Check out the playlist link in the comments. #businessdevelopment #sales #painpoints #marketing #digitalmarketing #newbrands #newbusinesses #healthcare #biotech #scaling #business #startup #employmentlaw #customerexperience #channelmarketing