Tubi

What do nostalgia, diversity, and sports programming all have in common? They’re all part of our look back at 2024’s biggest streaming trends for marketers.  We’ve gathered the top 10 trends and key insights in one place to help brands reach their target audiences where they actually are. Check them out to learn how to make a lasting impression: https://lnkd.in/gb4Q7DEy

Big news! Tubi is proud to announce that fans in Mexico and Central America can now enjoy Liga MX and Liga MX Femenil games live and for FREE on Tubi! This marks a major step forward in bringing premium sports content to audiences across the region, while staying true to Tubi's commitment to offering accessible, high-quality entertainment for all. Read more about this exciting partnership here: https://lnkd.in/gajUiPz8

Audiences have spoken: our new Tubi Original, Sidelined: The QB & Me is now the #1 movie on Tubi in both the U.S. and Canada! With record-breaking viewership and total watch time in its first week, our 80M+ monthly active users – and Gen Z in particular – are loving this new Original. Want the full scoop? Learn more about Sidelined’s massive opening week here: https://lnkd.in/gmpZD45U Curious about what else is trending on Tubi this December? Dive into this month's highlights below.

A massive congratulations to Tubi CEO Anjali Sud for being named to The Hollywood Reporter’s list of 100 Most Powerful Women in Entertainment! This recognition comes as no surprise to us, as Anjali's leadership, vision, and passion have been instrumental in Tubi’s success in redefining the streaming landscape. Check out the full list here: https://lnkd.in/g-_Cyvbt

Drawing from Tubi’s panel at the 2024 Cannes Lions International Festival of Creativity, our latest post addresses how advertisers need to lean into specificity and authenticity if they want to engage Black, Latine, and AAPI audiences. It’s not just about checking DEIB boxes — it’s a critical growth strategy if brands want to succeed in today’s consumer environment. Learn why in our latest post below ⬇️ https://lnkd.in/gBth6F4z

A HUGE congratulations to Tubi's CMO Nicole Parlapiano for being named to ADWEEK's 2024 Marketing Vanguard Awards! The Marketing Vanguard Awards celebrate CMOs who set a new standard in marketing leadership, and we couldn't be more thrilled to see you recognized as the marketing vanguard we’ve always known you Tubi. Learn more here: https://lnkd.in/gYrYuaT4

We’ve got all the time for Coach Prime at Tubi. Starting next Tuesday, November 19th, our 80M+ monthly active users can tune into We Got Time Today – an all-new weekly unscripted talk show hosted by Coach Deion Sanders himself and co-hosted by Rocsi Diaz. With hot takes, real talks, and a lineup of celebrity guests, this series hits all the latest in news, culture, entertainment, and sports. Check out the trailer below ⬇️

November is already here, and so is a fresh lineup for the 80M+ streamers who come to Tubi each month! From fan favorites like Mrs. Doubtfire, 13 Going on 30 and Dawson's Creek to our annual Holiday Hits rabbit hole, there are endless ways for brands to connect with passionate & incremental streaming audiences this November. See what else they’re streaming here: https://lnkd.in/gNr5aKUe

Tubi CEO Anjali Sud joined VaynerX for a chat about everything from Swifties to brand storytelling—and how leaning into integrated marketing can help brands build more authentic connections with their audiences. Check out the full conversation below 👇

This week Tubi announced Stubios: our fan-fueled production platform that turns every streamer into a studio exec. Learn how it’s shaking up the traditional development pipeline—and how brands are getting involved—in our latest post: https://lnkd.in/gSxzmkX3