Trendio

It's official. Brands who leverage Trendio's intelligent matching to engage affiliates on TikTok Shop get 3x the response rate and quality of those that don't!

Insightful article from Boston Consulting Group (BCG) on the imperative for retailers to embrace the transformation of the customer journey, including third party marketplaces, social commerce and GenAI for content. It’s the core of what Trendio does. https://lnkd.in/dGD_KzJ2 #socialcommerce #genai #retailinnovation #digitalmarketing

How Big is TikTok Shop, Really? At Trendio, we've combined public data with internal analysis to estimate the true scale of TikTok Shop's presence in the US. Our projections show that TikTok Shop sales in 2024 will likely fall between $6-8 billion. While this is notably lower than the $17 billion figure circulating earlier this year, it still marks TikTok Shop as the fastest-growing scaled e-commerce platform in the country. In fact, Q4 sales are expected to be 3-4X higher than last year, with a year-end run rate approaching $10 billion. In terms of categories, Beauty & Wellness leads the pack, accounting for 32% of sales, followed closely by apparel and electronics. #digitalmarketing #innovation #marketing #ecommerce #tiktok #affiliatemarketing #ecommerce #trendio #videomarketing #socialmarketing

We’re honored that Trendio was invited to join TikTok Shop’s Affiliate API beta program, pioneering one of the first integrations with the groundbreaking TikTok Shop Affiliate APIs, released today!   TikTok Shop is the go-to platform for brands aiming to supercharge their customer base and for affiliates eager to monetize their expertise and passion. With the Trendio TikTok Shop Affiliate Outreach App, we’re harnessing the latest technology to make those collaborations easier, more targeted and more productive than ever before for both brands and affiliate creators. #digitalmarketing #innovation #marketing #ecommerce #tiktok #affiliatemarketing #ecommerce #videocommerce #trendio

The stereotype goes that younger generations have little attention span, and that when it comes to video content, shorter is always better. But our recent analysis challenges this notion. After mapping video length against average watch time over thousands of videos, we discovered a surprising trend—longer videos actually hold attention better. In fact, videos over 60 seconds not only tend to be watched longer but also consistently outperform shorter clips in terms of Click-Through-Rate (CTR). It’s clear that when it comes to engaging with today’s audience, content depth and quality can outweigh brevity. #digitalmarketing #innovation #marketing #ecommerce #tiktok #affiliatemarketing #ecommerce #trendio #videomarketing

Nobody is deeper on TikTok Shop than Trendio: we are Certified Seller Partners, Campaign Partners, Creator Agents and Developer partners! It's that depth which makes us who we are, and makes us able to deliver unmatched capabilities and technology for TikTok Shop. A bit of a self tap in the back? Sure 😂. But then you should come meet us and judge for yourselves! #videomarketing #contentmarketing #marketingtechnology #TikTokShop #TikTok #Ecommerce #Affiliatemarketing #videoAI #Trendio

We talk with dozens of companies every week who have set up their shops on TikTok Shop but are struggling to cut through the noise and find revenue. While it's a constantly moving space, we have identified six keys to achieve profitable growth on TikTok Shop. Download this document to learn more! #videomarketing #contentmarketing #marketingtechnology #TikTokShop #TikTok #Ecommerce #Affiliatemarketing #videoAI #Trendio

At Trendio, we know TikTok Shop is the greatest growth opportunity available for innovative consumer brands in the U.S. today. However, our analysis indicates success on the platform is far from linear. We estimate 80% of TikTok Shop stores aren't making material money. The entire game is about how you can accelerate your brand past that 80% threshold, where it can stand out and achieve escape velocity. The size of the prize has never been greater. #videomarketing #contentmarketing #marketingtechnology #TikTokShop #Ecommerce #AffiliateMarketing #VideoAI

Excited to kick-start a series of posts on video shopping and TikTok Shop growth. At Trendio, we have been working over the past several months on developing the technology, processes and expertise to become the best partner for consumer brands in capturing the video shopping opportunity. And first of all, how big is it? In the beauty space, for example, already the 9th largest channel in the United States! Combine it with the fact that it is growing at a multiple of any other channel, and you can picture where this is all going. Over the next series of posts, we will be sharing some of our learnings on what it takes to win in this new space, based on work with thousands of talented creators, dozens of brands and hundreds of thousands of shopping and live videos. Stay tuned! #videomarketing #contentmarketing #marketingtechnology #TikTokShop #Ecommerce #AffiliateMarketing #VideoAI https://lnkd.in/gZmzw9k6